Senior Performance Marketer – Meta‑First (E‑comm + Healthcare, 45+) $120k–$300k+/yr
Private Family Office (Sioux Falls, SD) · United States
- Hybrid
- Full-time
- $210,000 / year
- United States
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Job highlights
- Own Meta performance end-to-end.
- Scale Meta ad spend profitably.
- Develop creative strategy and execution.
- Oversee cross-channel performance.
- Build and lead media buying pod.
About the role
Senior Performance Marketer
Meta is our largest and most important paid channel. We’re currently spending in the mid five figures per day, growing fast, and preparing to expand. Your job is to help us scale that spend profitably, without losing control of CAC, creative learnings, reporting discipline, or execution.
We’re looking for a Senior Performance Marketer whose mission is to drive elite Meta performance. That means you live in Ads Manager, own CAC, and treat every dollar like it’s your own. Meta is your primary sandbox. Google/YouTube is run by an external agency; you’ll bring a sharp, performance-driven lens so all channels row in the same direction. If you love living in Ads Manager, breaking creatives, and bending CAC down with hard data, this is your role.
You will not be “the ads person.” You will be the owner of paid growth.
What you’ll own
- Meta performance end-to-end: Operate the Meta ad accounts day-to-day across our core brand and new offers.
- Account structure, campaign builds, audience strategy, bidding, budget pacing, daily optimization – you live in the platform, not above it.
- Structure, launch, and scale Meta campaigns with clear CAC and volume targets.
- Profit-aware scaling: Push spend up while keeping ROAS / CAC in target bands. You know when to lean in, when to hold, and when to pull back – and can defend every decision.
- Build and execute structured testing roadmaps (hooks, angles, offers, LPs).
- Creative strategy & execution: Work hand-in-hand with our cofounder to translate platform signal into briefs, run rigorous testing frameworks, and scale winners systematically.
- You don't just consume creative - you shape what gets made.
- Generate and test winning concepts for statics, UGC, and video.
- Write high-converting direct-response copy or tightly direct copywriters.
- Synthesize best-in-class e-comm / competitor ads into new variations and angles.
- Cross-channel oversight (Google/YouTube agency): Review and challenge Google/YouTube agency performance weekly.
- Align channel-level and blended CAC, MER, and payback goals.
- Ensure creative and learnings from Meta inform YT/Google, and vice versa.
- Flag tracking, attribution, and funnel issues that impact total new-customer growth.
- Daily optimization, reporting & resilience: Run a weekly rhythm: plan → execute → review → re-plan, with reporting leadership can trust without having to ask follow-up questions. Your forecasts are realistic. Your decision rules are clear. Your comms are crisp.
- Conduct morning / mid-day / end-of-day checks when scaling (6–7 days/week).
- Make real-time adjustments to budgets, bids, audiences, and creatives based on data.
- Maintain and harden our Business Manager / account structures to handle platform volatility, policy changes, and the unique compliance challenges of healthcare-adjacent advertising.
- Expansion & team (over time): New-channel expansion (over time): As you earn the right, you take on adjacent channels - Google, YouTube, programmatic, affiliate - applying the same operator discipline.
- Team building (over time): As we add junior buyers underneath you, you hire, mentor, and lead the Meta pod. You build the bench that this hire is the seed of.
Outcomes (how we’ll judge you)
- Meta CAC under target CPA within 30 days, trending towards world class affiliates at scale.
- Consistent profitable spend at $5k–$20k+/day on Meta.
- Predictable cadence of new creatives launched, scaled, and killed based on hard numbers.
- Clear understanding and communication of blended CAC across Meta + Google/YouTube.
- New markets launched on time without tanking core performance, and forecasts leadership can trust more than their own intuition.
Requirements (need-to-have)
- Proven scale on Meta (hands-on): You've personally operated Meta accounts at 100k+/month spend for DTC ecom brands, in the platform yourself every day. Not "led a team that did it." Not "oversaw an agency that did it.” You did it.
- 5+ years of Meta-specific depth: You know the platform's quirks, its policy landmines, its bidding behavior, its measurement nuances. You can hold a credible conversation about CBO vs ABO, account structure trade-offs, attribution windows, BAU vs incrementality, signal loss, and creative testing frameworks.
- DTC consumer scale-up background: You've grown brands, not maintained them. You know what it feels like to push spend month-over-month while keeping performance in band, and to break through ceilings that other operators accept.
- Structured operator behaviors: Forecasting, weekly reporting cadence, explicit decision rules, written planning. You're not just a great optimizer - you're someone the team can rely on. your work is legible and reliable.
- Creative fluency: You think in concepts, hooks, formats, and angles - not just metrics. You can brief well, give sharp creative feedback, and design testing structures that actually produce learnings.
- Startup intensity: You measure yourself in outcomes, not hours, but the outcomes here require real intensity. You'll work 50+ hours/week, async, in a high-ownership culture.
⚠️ Not the right fit if: you've only worked with big corporate brands, B2B, brand awareness campaigns; you've only ever stepped into already-scaled accounts as an optimizer; you operate primarily through agencies or teams without staying hands-on; or you can't point to specific examples of personally moving the needle on a 100K+/month Meta account.
Nice to have (not required, but you jump the line)
- Google Ads experience: Hands-on across search, PMAX demand gen, and YouTube. We'll likely want you to take this on over time.
- Successful affiliate track record: you’ve either run offers through big affiliate networks or been a top-producing paid affiliate yourself for telehealth / weight loss / HRT brands, and know what it takes to hit “affiliate-level” CAC in the wild.
- Other channel range: affiliate, programmatic, offline (CTV, podcast, OOH) and potentially TikTok Ads - any depth here accelerates how quickly you can broaden out.
- Healthcare / regulated category experience: (telehealth, weight loss, HRT/ ED/ supplements, or any other category where compliance is a daily reality)
- Attribution sophistication: Comfort with incrementality testing, post-purchase surveys - and a healthy skepticism of platform-reported ROAS.
- Management / mentorship experience: You've hired, developed, and led media buyers before, even informally.
- Crisp written communication: You can translate platform-level mechanics into clear narratives for non-experts (leadership, finance, creative). Your weekly notes are the kind that get forwarded.
- A clear case where you moved CAC from “agency level” to “affiliate level” on a real offer
- Experience targeting women 40–65 at scale on Meta/Google
Compensation
Base + performance-based upside tied directly to CAC and profitable spend. Target range $120k–$300k+ total compensation, depending on experience and performance. Top performers will be pushed toward the high end of the range.
Apply on Ashby https://jobs.ashbyhq.com/startvim/ed02e3e9-f779-4e5d-bc04-4639bb33e5c8
Key skills/competency
- Meta Ads Manager Expertise
- Performance Marketing
- CAC Optimization
- ROAS Improvement
- Creative Testing
- Campaign Structuring
- DTC E-commerce Growth
- Direct Response Copywriting
- Data Analysis & Reporting
- Healthcare Advertising Compliance
Skills & topics
- Performance Marketing
- Meta Ads
- E-commerce
- Healthcare Marketing
- CAC Optimization
- ROAS
- DTC
- Paid Social
- Digital Marketing
- Senior Marketer
How to get hired
- Tailor your resume: Highlight hands-on Meta scaling experience at 100k+/month spend. Quantify achievements in CAC reduction and profitable growth.
- Showcase operator behaviors: Detail your structured approach to forecasting, reporting, and decision-making in Meta campaigns.
- Demonstrate creative fluency: Provide specific examples of how you’ve translated data into creative briefs and tested concepts.
- Emphasize DTC scale-up: Clearly articulate your experience growing DTC e-commerce brands through performance marketing.
- Prepare for async work: Understand the expectations for high-ownership, outcome-driven work in a remote, asynchronous environment.
Technical preparation
Master Meta Ads Manager features.,Develop structured campaign build expertise.,Practice profit-aware scaling strategies.,Refine creative testing frameworks.
Behavioral questions
Describe a time you scaled Meta spend profitably.,How do you translate data into creative briefs?,How do you handle platform volatility and policy changes?,Explain your approach to forecasting performance.
Frequently asked questions
- What specific experience is essential for the Senior Performance Marketer role at this Private Family Office?
- The most crucial experience is hands-on Meta scaling. You must have personally operated Meta ad accounts with over $100k/month in spend for DTC e-commerce brands. This includes deep knowledge of the platform's intricacies, policy landmines, bidding strategies, and measurement nuances, with at least 5 years of Meta-specific depth.
- How does this Senior Performance Marketer role differ from a typical 'ads person' position?
- This role is about owning paid growth, not just executing ads. You'll be responsible for Meta performance end-to-end, including strategy, creative development, and cross-channel oversight. The goal is to drive profitable growth, not just manage campaigns.
- What kind of creative input is expected from the Senior Performance Marketer?
- You'll be deeply involved in creative strategy. This involves working with the co-founder to translate platform data into briefs, designing rigorous testing frameworks, scaling winning concepts, and potentially writing direct-response copy or directing copywriters.
- How is success measured for the Senior Performance Marketer?
- Success is measured by outcomes like achieving target CAC within 30 days, consistently scaling profitable Meta spend ($5k–$20k+/day), a predictable cadence of creative testing and iteration, clear communication of blended CAC, and trustworthy forecasts.
- What are the work hours and environment like for this Senior Performance Marketer position?
- This is a full-time, fully remote role with an asynchronous work schedule, allowing you to choose your timezone. However, you must be available for team calls (early CST). Expect to work 50+ hours/week in a high-ownership culture that emphasizes outcomes over hours.
- What is the compensation structure for the Senior Performance Marketer role?
- Compensation includes a base salary plus performance-based upside tied directly to CAC and profitable spend. The target total compensation ranges from $120k to $300k+, with top performers potentially reaching the higher end of the range.
- What is the company's stance on agency usage for the Senior Performance Marketer?
- While Google/YouTube is managed by an external agency, the Senior Performance Marketer is expected to bring a sharp, performance-driven lens to challenge agency performance weekly and ensure alignment across all channels. The role emphasizes hands-on operation rather than primary reliance on agencies.