Product Marketing Manager, Prime Video Subscriptions Partner Marketing

Role Overview

Are you interested in shaping the future of movies and television? Do you want to define the next generation of how and what Amazon customers are watching? Prime Video is one of the leading digital video services, and we're just getting started changing the way millions of people enjoy content. Available in more than 240 countries and territories, Prime Video offers customers the broadest selection of any on-demand video service.

Prime Video is seeking a Product Marketing Manager, Prime Video Subscriptions Partner Marketing who will drive our mission of becoming the premier destination for live sports and entertainment. In this role, you will develop and scale marketing for subscriptions on Prime Video, the service that lets you add-on subscriptions like Paramount+, HBO Max, Apple TV, Peacock, and more. As a member of the team, you will support the strategy and execution of marketing campaigns that shape how customers discover and engage with third-party entertainment content on Prime Video.

A successful candidate is an entertainment enthusiast with a strong record of collaborating across internal and external teams to deliver compelling marketing campaigns. The candidate is also an effective written and verbal communicator and analytical thinker who can combine their entertainment subject matter expertise with data to drive campaign improvements. An ideal candidate has experience managing complex, time-sensitive projects, can thrive in a fast-paced environment, and knows how to balance multiple and competing priorities.

Key Responsibilities

• Implement high visibility marketing campaigns for third-party subscription entertainment content on Prime Video.
• Define target campaign audiences and identify effective marketing placements.
• Analyze success metrics and Key Performance Indicators (KPIs) to inspect campaign performance.
• Create scalable mechanisms to gather stakeholder feedback and alignment.
• Work closely with Marketers, Creative Producers, Product Managers, Program Managers, Finance, and Business Leaders.
• Improve the reach and resonance of campaigns and advocate for partner and customer experience.

Basic Qualifications

• 2+ years of professional non-internship marketing experience.
• Experience in Excel and PowerPoint.
• Experience using data and metrics to measure impact and determine improvements.
• Experience with onsite marketing, lifecycle marketing and digital advertising.

Preferred Qualifications

• Bachelor's degree in marketing, advertising, business or equivalent.
• Experience in the entertainment industry.
• Experience working on and delivering end to end projects independently.
• Experience with SQL.
• Experience transitioning between high level strategic thinking and detail-oriented execution.

Key skills/competency

• Product Marketing
• Campaign Management
• Digital Advertising
• Partner Marketing
• Subscription Services
• Data Analysis
• Entertainment Industry
• Cross-functional Collaboration
• Strategic Planning
• KPI Tracking