SEO Analyst
Primark · Reading, England, United Kingdom
- On site
- Full-time
- $75,000 / year
- Reading, England, United Kingdom
Job highlights
- Drive SEO growth and optimize content visibility.
- Analyze performance, forecast, and attribute results.
- Develop and execute SEO experiments and tests.
- Collaborate with cross-functional teams and stakeholders.
- Utilize advanced analytics tools for insights.
About the role
SEO Analyst
Primark is seeking a data-driven SEO Analyst to transform SEO into a measurable growth channel and ensure content optimization for search demand.
About the Role
As an SEO Analyst at Primark, you will collaborate with diverse teams to drive SEO strategy and execution. You will own and execute SEO initiatives, translate strategy into actionable plans, and support the SEO Manager in delivering the content roadmap.
Key Responsibilities:
- SEO Strategy & Execution: Own and drive SEO as a measurable growth channel. Translate strategy into testable frameworks and execution plans across content, copywriting, digital merchandising, and campaigns. Support the SEO Manager in delivering the SEO content roadmap by driving execution, meeting timelines, and prioritizing effectively.
- Content Optimization & Opportunity Discovery: Optimize commercial and editorial content through recommendations and rewrites to maximize visibility, engagement, traffic, and conversion. Conduct keyword research, competitor benchmarking, and in‑SERP analysis to identify opportunity areas and inform strategy.
- Experimentation, Testing & Innovation: Develop, implement, and optimize test‑and‑learn frameworks to evaluate SEO initiatives and content performance. Collaborate with technical SEO and engineering teams to plan, execute, and communicate SEO tests and experiments. Stay ahead of algorithm updates, AI search developments, and international search trends.
- Performance Analysis, Forecasting & Attribution: Monitor in‑depth SEO performance including site health, content decay, keyword cannibalization, and emerging search opportunities. Forecast and model SEO performance versus plan, identify gaps, risks, and opportunities, and track SEO contribution and attribution to campaigns, content initiatives, and business outcomes.
- Reporting, Dashboards & Data Quality: Design, automate, and maintain SEO reporting dashboards providing timely and accurate visibility across branded and non‑branded traffic, conversions, and KPIs. Monitor and report weekly and monthly on sessions, impressions, clicks, CTR, engagement, device, keyword, and category trends. Ensure data accuracy and consistency across all platforms and tools.
- Insights, Stakeholder Engagement & Cross-Functional Partnership: Translate complex search and market data into actionable insights, visualizations, and strategic recommendations. Provide search insights to brand, trading, marketing, product, editorial, and technical teams. Support campaign planning and optimization, embed SEO best practices into wider workflows, tailor communication for stakeholders, and proactively identify risks, opportunities, and efficiency improvements.
What You'll Bring:
- Minimum 3+ years of hands-on SEO experience with a proven track record of delivering measurable performance improvements.
- Strong capability in tracking and reporting SEO impact, linking insights directly to commercial objectives.
- Advanced expertise in SEO measurement and analytics using Google Analytics, Google Search Console, and platforms like SEMrush, Data Studio, Botify, or similar.
- Proven experience with dashboarding, automation tools, forecasting, and risk management.
- Demonstrated ability to translate complex data into actionable insights and recommendations.
- Experience in developing and executing test‑and‑learn frameworks and data-driven experimentation.
- Excellent planning, organization, and prioritization skills in a fast-paced environment.
- Strong interpersonal and communication skills with experience presenting to stakeholders at all levels.
- Energetic, enthusiastic, flexible, positive, and determined mindset.
- Passion for actionable insights, interest in the fashion industry, and obsession with customer experience.
Lifestyle Benefits:
- Healthcare, pension, and potential bonus.
- 27 days of leave, plus bank holidays, with the option to buy 5 more.
- Tax Saver Tickets, fitness centre, and a subsidized cafeteria.
Key skills/competency
- SEO Strategy
- Content Optimization
- Performance Analysis
- Keyword Research
- Data Analysis
- Stakeholder Management
- Google Analytics
- SEMrush
- Data Visualization
- Experimentation
Skills & topics
- SEO Analyst
- SEO Strategy
- Content Optimization
- Performance Analysis
- Keyword Research
- Google Analytics
- SEMrush
- Data Analysis
- Digital Marketing
- E-commerce
How to get hired
- Tailor your resume: Highlight your 3+ years of SEO experience and measurable performance improvements, focusing on commercial impact and data-driven results.
- Showcase technical skills: Emphasize your expertise with Google Analytics, Google Search Console, SEMrush, Data Studio, and dashboarding/automation tools.
- Demonstrate insight generation: Provide examples of how you've translated complex SEO data into actionable insights and recommendations for stakeholders.
- Highlight collaboration: Mention your experience in cross-functional partnerships and presenting SEO insights to diverse audiences.
- Apply early and follow instructions: Submit your application promptly and ensure all required information is included to stand out.
Technical preparation
Master Google Analytics and Search Console.,Become proficient with SEMrush or similar tools.,Practice creating SEO performance dashboards.,Understand AI search and algorithm updates.
Behavioral questions
How do you translate data into actionable insights?,Describe a challenging SEO project you led.,How do you collaborate with non-technical stakeholders?,How do you stay updated on SEO trends?
Frequently asked questions
- What are the key responsibilities of an SEO Analyst at Primark?
- The SEO Analyst at Primark is responsible for owning and executing SEO strategies, optimizing content for search visibility and conversion, conducting performance analysis and forecasting, developing test-and-learn frameworks, and collaborating with various teams to drive measurable SEO growth.
- What level of SEO experience is required for this role at Primark?
- Primark requires a minimum of 3+ years of hands-on SEO experience with a proven track record of delivering measurable performance improvements and linking insights directly to commercial objectives.
- What analytics and SEO tools does Primark use for this SEO Analyst position?
- For this SEO Analyst role, Primark utilizes advanced expertise in Google Analytics, Google Search Console, and platforms such as SEMrush, Data Studio, and Botify, or similar tools for measurement and analysis.
- How does Primark approach work-life balance for its SEO Analyst role?
- Primark offers a hybrid work arrangement (1-2 days WFH), along with benefits like 27 days of leave plus bank holidays, healthcare, pension, potential bonus, Tax Saver Tickets, and a subsidized cafeteria, aiming to tailor the work experience to individual needs.
- What kind of collaboration can I expect as an SEO Analyst at Primark?
- As an SEO Analyst at Primark, you will collaborate with a wide range of people across different skill sets, including brand, trading, marketing, product, editorial, and technical teams, providing search insights and embedding SEO best practices into wider workflows.
- How does Primark foster an inclusive workplace for its SEO Analyst applicants?
- Primark promotes equal employment opportunity and strives to create an inclusive workplace where people can be themselves, access opportunities, and thrive together. They also provide support for reasonable adjustments or accessibility requests during the recruitment journey.
- What is the primary goal of the SEO Analyst role at Primark?
- The primary goal of the SEO Analyst at Primark is to transform SEO into a measurable growth channel by ensuring content is optimized to capture and influence search demand, driving significant commercial impact.