Creative Director

@ Praktika.ai

About the Role

At Creative Director at Praktika.ai, you will work at the intersection of creativity and strategy. You will transform market insights into high-performing ad concepts for language learning audiences and drive the development of ad creatives from concept to delivery.

Main Responsibilities

• Creative Brief Development: Create detailed creative briefs with existing assets and new directions based on market research.
• Creative Coordination & Production: Coordinate the full creative production process with internal designers and content creators.
• Market Understanding & Strategic Insight: Analyze current ad performance, competitors, and platform trends and use data to iterate creative performance.

What We Are Looking For

• 2+ years experience in creative production, performance marketing, or content strategy.
• Strong communication, organizational skills and ability to manage multiple projects.
• Experience collaborating with designers, video editors, and content creators.
• Familiarity with paid social platforms and ad creative best practices.
• Analytical mindset and passion for language learning and education.

Bonus Skills

• Experience with AI tools for creative ideation or production.
• Hands-on experience creating video briefs or storyboards.
• Experience with A/B testing ad creatives or performance dashboards.

Why Join Praktika.ai

• Top tier salary and equity reflecting your impact.
• 26 days holiday plus bank holidays (34 days per year) and yearly offsites (last year in Dubai).
• Health and wellness benefits and an annual educational budget of up to $1,000.
• Access to an AI toolkit including ChatGPT, Copilot, and other productivity tools.

Key skills/competency

• Creative Briefing
• Production Coordination
• Market Research
• Performance Analysis
• Ad Creative Development
• Paid Social
• Content Strategy
• Team Collaboration
• Data Analysis
• Strategic Insight