Senior Paid Media Strategist (REMOTE)
Powered by Search · Canada
- Hybrid
- Full-time
- $100,000 / year
- Canada
Job highlights
- Manage paid media campaigns for B2B SaaS clients.
- Develop strategy, execution, and optimization.
- Analyze data and report to C-level executives.
- Build trusted advisor relationships with clients.
- This is a fully remote position.
About the role
About the role
In this role, you will be responsible for growing and retaining a portfolio of 4-7 B2B SaaS clients through ongoing relationship nurturing and strategic hands-on management of Paid Media platforms (including but not limited to Google, Bing, LinkedIn and Meta Ads). The Senior Paid Media Strategist will report to the Director of Paid Media to achieve the company's long-term goals by consistently delivering WOW results for our clients.
About Powered by Search
We are a global team of fully distributed and remote-first consultants globally in 8+ countries across North America, Europe, and Asia Pacific. Our mission is to make B2B SaaS companies unstoppable. We do this using a proven methodology that we ruthlessly execute to deliver client results. We have a talented and diverse team that live by our core values: Always be in it to win it. Give a shit. Be obsessed with serving others. Practice a growth mindset. When we fail, don’t lose the lesson.
Responsibilities
- Own the strategy development, execution, and optimization of paid advertising campaigns for a portfolio of 4-7 clients
- Manage forecasts and budgets for your portfolio in alignment with quarterly and annual targets
- Analyze and translate complex data into persuasive narratives and reports tailored for decision-makers and C-level executives
- Establish relationships with clients as a trusted advisor, consulting on campaign strategy that aligns with the clients' KPIs and targets
- Conduct onboarding for new clients ensuring a seamless transition from sales to marketing
The ideal candidate will have:
- 3+ years of hands-on experience running paid media campaigns
- Ability to clearly communicate results and how we got there through written reports and live meetings with the clients
- Experience marketing B2B brands, preferably in the SaaS space
- Successful track record of achieving or exceeding MQLs, SQL, and pipeline targets
- Strong analytical focus, with experience in tracking marketing campaigns and pulling actionable insights from data
- Ability to effectively communicate through written and verbal mediums
- Experience with employing tactics across paid advertising, social, content marketing, and email marketing is a plus
- Demonstrated ability to analyze data, apply critical thinking, and clearly articulate how it addresses the client’s business objectives.
- Experience with CRMs (Salesforce, HubSpot, etc.) and ABM platforms (6Sense, DemandBase, etc.) is a plus.
Perks & Benefits:
- This role is fully remote
- 5 weeks of paid time off
- We offer competitive compensation plus quarterly bonuses
- Flexible working hours (requires 4 overlap hours with 9 am-5 pm EST)
- Paid training (school, events, conferences)
- For full-time Canadian residents only - comprehensive health, dental, and eye care
- We really care about our team. We’re rated 5/5 on Glassdoor with a 99% approval rating.
Key skills/competency
- Paid Media Strategy
- Campaign Management
- Google Ads
- LinkedIn Ads
- Meta Ads
- B2B Marketing
- SaaS Marketing
- Data Analysis
- Client Relationship Management
- Performance Marketing
Skills & topics
- Senior Paid Media Strategist
- Paid Media
- PPC
- Google Ads
- LinkedIn Ads
- Meta Ads
- B2B Marketing
- SaaS
- Digital Marketing
- Remote
How to get hired
- Tailor your resume: Highlight 3+ years of paid media experience, B2B SaaS marketing, and data analysis skills.
- Showcase client success: Quantify your achievements in achieving MQL, SQL, and pipeline targets.
- Demonstrate communication skills: Emphasize your ability to present complex data and strategies clearly.
- Address core values: Align your application with 'Always be in it to win it' and 'Give a shit'.
- Prepare for interviews: Be ready to discuss campaign strategies and client relationship management.
Technical preparation
Master Google, Bing, LinkedIn, Meta Ads platforms.,Practice analyzing campaign data for insights.,Develop client-facing reporting skills.,Familiarize with CRM and ABM tools.
Behavioral questions
How do you build client trust?,Describe a time you exceeded client KPIs.,How do you handle campaign underperformance?,How do you collaborate with a remote team?
Frequently asked questions
- What is the work arrangement for the Senior Paid Media Strategist role at Powered by Search?
- The Senior Paid Media Strategist position at Powered by Search is a fully remote role, allowing you to work from anywhere. This offers flexibility in your work environment and location.
- What are the main responsibilities of a Senior Paid Media Strategist at Powered by Search?
- As a Senior Paid Media Strategist, you will be responsible for developing, executing, and optimizing paid advertising campaigns for 4-7 B2B SaaS clients. This includes managing budgets, analyzing data, and serving as a trusted advisor to clients.
- What experience is required for the Senior Paid Media Strategist position?
- The ideal candidate will have at least 3 years of hands-on experience in running paid media campaigns, particularly for B2B brands in the SaaS sector. Strong analytical skills and the ability to communicate results effectively are essential.
- Does Powered by Search offer any perks or benefits for this role?
- Yes, Powered by Search offers a comprehensive benefits package including 5 weeks of paid time off, competitive compensation with quarterly bonuses, flexible working hours, and paid training opportunities. Canadian residents also receive health, dental, and eye care.
- How does Powered by Search ensure client success?
- Powered by Search focuses on making B2B SaaS companies unstoppable through a proven methodology executed rigorously. The Senior Paid Media Strategist plays a key role by delivering exceptional results and building strong client relationships.
- What is the reporting structure for this role?
- The Senior Paid Media Strategist reports directly to the Director of Paid Media. This structure ensures clear guidance and alignment with the company's strategic objectives.
- What are the core values of Powered by Search?
- Powered by Search's core values are: 'Always be in it to win it,' 'Give a shit,' 'Be obsessed with serving others,' 'Practice a growth mindset,' and 'When we fail, don’t lose the lesson.'