Social Media Creative Director
Polène Paris
Job Overview
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Job Description
About Polène Paris
Founded in 2016, the French leather goods house Polène stands out for its excellent artisanal craftsmanship, creating timeless pieces with organic designs directly inspired by nature.
In a context of strong growth and international expansion, we are structuring our activity in 2026 and surrounding ourselves with the best talents to deploy refined expertise at all levels of our organization. Our resolutely artistic positioning is part of the elevation of our product range, supported by 800 artisans in our Spanish workshops in Ubrique.
Polène's story can be written with you: join us to contribute to this adventure, creating an excellent customer experience within our internationally renowned boutiques, or behind the scenes at our Parisian headquarters which already hosts over 200 professionals passionate about our craft.
Your Role as Social Media Creative Director
Within the Image department, you play a key role at the interface between creation, strategy, and performance. As a true creative and strategic partner, you are responsible for the conception, steering, and deployment of Polène's Social Media strategy, respecting the Maison's artistic DNA and premium positioning.
Key Responsibilities
Social Media Strategy & Editorial Line
- Define and steer the multi-platform Social Media strategy, adapted to the specificities of each channel.
- Build and evolve the editorial line in coherence with the brand identity, artistic direction, and business objectives.
- Guarantee the global coherence of Social Media expression with the brand's other communication channels (Brand, Digital, Press, Image).
Creative Conception & Content Production
- Conceive creative Social Media assets from the Creative Direction's briefs.
- Structure and pilot content production (formats, narrations, copywriting) with a high level of aesthetic demand.
- Translate Polène's artistic universe into engaging and high-performing content, aligned with luxury standards.
Performance Steering & KPIs
- Define quantifiable objectives per project and steer engagement, performance, and impact KPIs.
- Continuously analyze and optimize content performance.
- Formulate strategic recommendations based on data and platform insights.
Budget Management & Resource Steering
- Manage and optimize the annual budget dedicated to Social Media creation.
- Steer supplier negotiations and budget monitoring in conjunction with Finance.
- Coordinate internal and external resources dedicated to production.
Partnerships, Creators & Activations
- Develop and pilot creative partnerships with creators, in close collaboration with the PR team.
- Conceive Social Media activations around events, PR, VIPs, and launches.
- Structure a collaboration strategy aligned with the brand's image and positioning.
Cross-functional Collaboration & Management
- Work in close collaboration with the Digital, Brand, Press, Image, Studio, and Finance teams.
- Contribute to the structuring and strengthening of the Social Media hub.
- Act as an internal strategic and creative reference, participating in the animation and coordination of the team.
Desired Profile
- Higher education in art, communication, creation or equivalent.
- 5 to 7 years minimum experience in a similar role.
- Experience within highly creative premium / luxury brands.
- Excellent knowledge of Social Media platforms and their codes.
- Strong artistic sensibility and affirmed artistic direction.
- Ability to conceive performance-oriented creative strategies.
- Great autonomy, rigor, and organizational skills.
- Ability to manage budgets and negotiate with partners.
- Natural management and leadership.
- Portfolio / Book indispensable.
- Fluent French and English (English as priority working language).
What Polène Paris Offers
- A 100% on-site employee experience, in our Parisian offices in the heart of the 2nd arrondissement, Rue du Louvre, renovated end of 2024.
- A ClassPass sport and well-being subscription.
- Access to People and Baby and Les Petits Chaperons Rouges nursery networks.
- 25 days annual leave and 10.5 RTT days.
- Our Alan mutual health insurance covered at 60%.
- 50% public transport reimbursement or a sustainable mobility package up to 40€/month.
- Ticket restaurant card with a facial value of 10€ per day.
The Maison Polène is committed to ensuring inclusive recruitment processes and to ensuring the ethical and equitable selection and promotion of each candidate.
Key skills/competency
- Social Media Strategy
- Content Creation
- Creative Direction
- Brand Identity
- Performance Analysis
- Luxury Market
- Partnership Management
- Budget Management
- Team Leadership
- Digital Marketing
How to Get Hired at Polène Paris
- Research Polène Paris's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor.
- Tailor your resume meticulously: Highlight your luxury brand experience, creative strategy, and social media performance achievements using keywords from the job description.
- Showcase an exceptional portfolio: Present a compelling book demonstrating your artistic direction, content production, and successful social media campaigns.
- Master the interview process: Prepare to discuss your strategic approach to social media, your creative vision, and your experience managing budgets and teams, preferably in French and English.
- Demonstrate brand alignment: Express genuine passion for Polène's craftsmanship, organic design, and premium positioning throughout your application.
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