Senior Growth Marketing Manager (Direct Mail)
Point · United States
- Hybrid
- Full-time
- $157,000 / year
- United States
Job highlights
- Lead and scale direct mail acquisition channel.
- Manage significant marketing spend and budgets.
- Develop targeting strategies and analyze performance.
- Collaborate across data, creative, and analytics.
- Drive measurable results in a fast-paced environment.
About the role
About Point
Real Impact, Real People: Our mission at Point is to make homeownership more valuable and accessible. Your work directly helps homeowners access their wealth, achieve financial flexibility, and realize life-changing goals.
Funding: With over $175M raised from top investors like Andreessen Horowitz, WestCap, Greylock, and Prudential, we’re scaling fast! You have the opportunity to join us at a pivotal stage.
Game-changing Product: We're building a category-defining company in home equity. We’ve earned a 4.7 Trustpilot rating and an A+ from the BBB, a testament to the value we provide to our 20,000+ customers.
Great Place to Work: Our employees love working here! We are a Certified Great Place to Work and a Fortune Best Workplaces in the Bay Area.
Remote-First Culture, Genuine Connection: Work from anywhere in the U.S., while staying closely connected through virtual collaboration, team gatherings, and a people-first culture.
About the role
Point is seeking a Senior Manager to lead and scale our direct-to-consumer direct mail (DM) prescreen program, our largest and most impactful acquisition channel. You’ll manage a significant portion of marketing spend, develop advanced targeting strategies, oversee creative production and agency partners, and use data-driven insights to drive measurable results. This role requires close collaboration across teams (data science, analytics, creative direct mail & project management) in a fast-paced, performance-focused environment. Experience in consumer lending or financial services is strongly preferred. You’ll work with the Head of Growth Marketing to design and refine strategies that accelerate customer acquisition and optimize the broader multi-channel marketing portfolio. Deep breadth of experience in project management and across teams.
Your responsibilities
- Direct Mail Strategy & Execution: Own and scale Point’s highest volume marketing channel: the direct-to-consumer direct mail prescreen program. Explore and test opportunities such as triggers, 3rd-party list buys, ITAs, etc., to scale volume efficiently.
- Performance Analytics: Independently analyze campaign performance across direct mail and digital channels to uncover insights, measure ROI, and recommend optimizations. Partner with Marketing Analytics and Data Science to validate prescreen criteria, audience scoring models, and forecasting. Analyze and optimize campaign performance to improve key performance indicators (KPIs) such as customer acquisition cost (CAC), conversion rates, and lifetime value (LTV).
- Creative Development & Testing: Author creative briefs and lead cross-functional collaboration to develop, iterate, and test new creative concepts across mail and digital channels. Partner with creative/content teams and external agencies to ensure messaging accuracy, compliance, and brand consistency.
- Cross-Functional Collaboration & Agency Management: Coordinate with Data Science, Creative/Content, and Marketing Analytics teams to ensure alignment across targeting, creative, and performance measurement. Manage relationships with multiple agencies and vendor partners, ensuring they deliver high-quality, timely, and performance-oriented work.
- Experimentation: Run experiments on new creative, targeting strategies, and optimization of the mail decision to meet business growth goals while managing risk.
- Project & Budget Management: Oversee complex, multi-workstream projects with strong attention to detail and clear communication across stakeholders. Manage budgets related to direct mail and cross-channel acquisition, ensuring efficient allocation and high ROI.
About you
- 7+ years of experience in growth or performance marketing.
- 3+ years managing prescreen direct mail programs at scale (3M+ mail pieces/month), ideally within consumer lending or financial services, required.
- Hands-on ability to write SQL queries and conduct independent performance analysis to make data-driven recommendations is desired.
- Experience authoring creative briefs and managing creative development, testing, and production workflows.
- Proven ability to partner effectively across technical and creative teams.
- Skilled at orchestrating multi-channel acquisition strategies, including direct mail, digital, email, and retargeting.
- Strong project management and communication skills with exceptional attention to detail.
- Bachelor’s degree required; advanced degree a plus.
Our benefits
- Generous health benefits: We provide comprehensive medical, dental, and vision plans with options for flexible spending accounts (FSA) and health savings accounts (HSA).
- Unlimited paid time off: Recharge with unlimited paid time off and 10 company holidays.
- Flexible remote and on-site work: Our teams work from many different locations and time zones. We support fully remote work and also have an amazing in-person environment in our downtown Palo Alto, CA, HQ.
- Fully paid parental leave: Point will supplement state Paid Family Leave (PFL) so employees receive 100% of their regular base pay, plus two additional weeks of fully paid leave after state PFL ends. In states without PFL, Point offers up to 8 weeks of paid parental leave. In addition, employees also receive 4 weeks of fully paid transition time, during which you may work 2–3 days per week while receiving full base pay.
- Equity: We offer meaningful equity because we believe in sharing the value you help create. Your contributions directly impact our growth, and your equity gives you a stake in our future success.
- Financial wellness: We provide 401(k) retirement plans for employees as well as guaranteed life insurance and short- and long-term disability coverage.
- Extra work/life benefits: We provide monthly stipends for internet, mobile plans, wellness perks, a one-time home office reimbursement, and company provided equipment including a MacBook and monitor.
Compensation at Point will be determined by skills, experience, and geographic location. Point has identified the expected annual base salary for this role at this level based on the market by tiers (Region | Location | Market Salary):Tier 1 | San Francisco Bay Area, New York, and Seattle | $157,000 - $172,000Tier 2 | Chicago, Austin, Denver, Boston, Washington DC, San Diego, Portland, Sacramento, Philadelphia, Los Angeles & Santa Barbara | $142,000 - $156,000Tier 3 | All other US metro areas | $125,000 - $138,000This does not include any other potential components of the compensation package, including equity, benefits, and perks outlined above. At the launch of each position, we benchmark compensation to the appropriate role and level utilizing competitive compensation data from various data sources as references. At the offer stage, we use the signal we received from our interviews, coupled with your experience, location, and other job-related factors, to determine final compensation.
Location Requirement: This is a remote position. However, candidates must reside in one of Point’s states of operation: AL, AZ, AR, CA, CO, CT, DC, FL, GA, IL, KS, KY, MA, MD, MI, MN, MO, NH, NV, NJ, NY, NC, OH, OR, PA, SC, TN, TX, UT, VA, WA, WI.
Point is proud to be an equal-opportunity employer. We provide employment opportunities regardless of age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected class. Each individual at Point brings their own perspectives, work experiences, lifestyles, and cultures with them, and we believe that a more diverse team creates more innovative products, provides better services to customers, and helps us all grow and learn. California Consumer Privacy Act Notice
Key skills/competency
- Growth Marketing
- Direct Mail Marketing
- Performance Analysis
- SQL
- Creative Development
- Cross-Functional Collaboration
- Agency Management
- Experimentation
- Project Management
- Budget Management
Skills & topics
- Growth Marketing
- Direct Mail
- Performance Marketing
- Marketing Manager
- Acquisition
- Customer Acquisition
- Marketing Strategy
- Consumer Lending
- Financial Services
- Data Analysis
How to get hired
- Tailor your resume: Highlight your experience in direct mail at scale, SQL proficiency, and campaign performance analysis.
- Showcase your impact: Quantify achievements in growth marketing, focusing on CAC, conversion rates, and LTV improvements.
- Demonstrate cross-functional skills: Emphasize your ability to collaborate with data science, creative, and analytics teams.
- Prepare for technical questions: Be ready to discuss SQL queries and performance data analysis methodologies.
- Understand Point's mission: Articulate how your experience aligns with making homeownership accessible and valuable.
Technical preparation
Behavioral questions
Frequently asked questions
- What are the key responsibilities for a Senior Growth Marketing Manager at Point?
- The Senior Growth Marketing Manager at Point will own and scale the direct-to-consumer direct mail prescreen program. This includes developing strategies, managing budgets, analyzing performance, overseeing creative development, collaborating with cross-functional teams, and managing agency partners.
- What experience is required for the Senior Growth Marketing Manager role at Point?
- You need over 7 years of growth or performance marketing experience, with at least 3 years managing large-scale direct mail prescreen programs (3M+ mail pieces/month). Experience in consumer lending or financial services, and SQL proficiency for data analysis, are highly desired.
- Is this a remote position? What are the location requirements for the Senior Growth Marketing Manager role?
- Yes, this is a remote position. However, candidates must reside in one of Point’s designated states of operation within the U.S. Please refer to the job description for the full list of eligible states.
- What is the salary range for the Senior Growth Marketing Manager position at Point?
- Compensation varies by geographic location and cost of living. Point has identified tiered salary ranges: Tier 1 (e.g., Bay Area, NY, Seattle) is $157,000 - $172,000; Tier 2 is $142,000 - $156,000; and Tier 3 (other US metros) is $125,000 - $138,000. This range excludes equity and benefits.
- How does Point ensure a positive remote work experience for its employees?
- Point fosters a remote-first culture with genuine connection through virtual collaboration, team gatherings, and a people-first approach. They also offer monthly stipends for internet and mobile, wellness perks, and company-provided equipment to support remote employees.