Growth Marketing Business Analytics Lead @ PNC
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Position Overview
At PNC, our people are our greatest differentiator. We are united in delivering the best customer experience and fostering an inclusive culture where every employee is respected and valued.
Company Overview
PNC’s Marketing organization is on a journey to redefine great marketing and serve as an innovative growth engine. We are building a new Small Business Marketing Analyst role, seeking an innovative thought leader with a passion for data driven marketing strategies.
Role Responsibilities
- Bring analytical rigor to audience segmentation, KPI definition, and performance evaluation.
- Mentor and coach team members on data interpretation and application.
- Develop foundational marketing insights for actionable performance improvements.
- Drive full customer lifecycle marketing programs including P&L accountability.
- Consult on advanced analytical tools and business intelligence solutions.
Ideal Candidate
The ideal candidate is a strategic problem solver, creative thinker with an owner mentality who can cut through clutter and deliver results. Experience in leading strategy in a large matrixed organization and strong cross-functional communication skills are key.
Qualifications & Skills
- 5+ years industry experience with a relevant degree or equivalent experience.
- Expertise in analytical thinking, business intelligence, and performance metrics.
- Proven ability to develop integrated, multi-channel marketing strategies.
- Strong communication skills, both written and oral.
- Experience in mentoring and leading cross-functional teams.
Additional Information
This position requires regular time in the office or in the field, with some remote work allowed at the manager's discretion. PNC offers a comprehensive benefits package and values diversity, risk management, and customer focus.
Key skills/competency
- Analytics
- Marketing
- Strategy
- Business Intelligence
- Data-Driven
- Mentorship
- Customer Focus
- Performance Metrics
- Lifecycle Management
- Communication
How to Get Hired at PNC
🎯 Tips for Getting Hired
- Customize your resume: Highlight marketing analytics and strategy skills.
- Research PNC culture: Understand their inclusive values and mission.
- Emphasize analytics experience: Detail data-driven decision making projects.
- Prepare for behavioral interviews: Share examples of cross-functional leadership.