SEO Senior Manager

About PMG

Named Ad Age Best Places to Work for 11 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies.

Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries.

Who You Will Be Working With

You’ll work closely with cross-functional PMG teams, including Client Strategy and Paid Media, to develop data-driven strategies that align with broader marketing goals. Whether it's conducting keyword research, technical SEO analysis, content, or audience strategy, your insights will help brands reach the right people at the right time.

What You'll Be Doing

At PMG, we believe SEO is more than just rankings—it’s about creating meaningful connections between brands and their audiences. As an SEO Senior Manager, you’ll play a key role in shaping organic search strategies that drive growth, improve visibility, and enhance the overall digital experience for some of the world’s most recognized brands. At PMG, you’ll do more than optimize websites—you’ll shape how brands connect with their audiences through search, making SEO accessible in the process. You’ll join a team of passionate experts who value innovation, creativity, and collaboration. If you’re excited about staying ahead of search and AI platform trends, solving complex challenges, and working with some of the most forward-thinking brands in the industry, this role is for you.

• Develop and implement long-term SEO strategies that support company growth and keep brands competitive in an evolving search landscape.
• Lead cross-functional SEO projects, collaborating with customer marketing, content, and engineering teams to ensure SEO is seamlessly integrated across all digital initiatives.
• Oversee international SEO initiatives and localization strategies, optimizing for global audiences and regional search trends.
• Manage SEO budgets, resources, and vendor relationships, making strategic decisions to maximize performance and efficiency.
• Analyze competitive landscapes to uncover new opportunities, search trends, and areas for organic growth.
• Implement advanced technical SEO solutions, including site migrations, schema markup, and structured data enhancements to improve search visibility.
• Drive data-informed decision-making, using in-depth SEO analysis and reporting to refine strategies and measure impact.
• Optimize SEO workflows and team processes, creating scalable solutions that enhance efficiency and effectiveness.
• Partner with senior leadership to align SEO with broader digital marketing and business strategies.
• Champion SEO education and training within the company, empowering teams with best practices and the latest industry insights.
• The primary focus of this role is SEO, ensuring excellence in strategy, execution, and performance. However, you'll also have opportunities to collaborate across other media channels, supporting integrated campaigns that drive broader marketing success.
• Utilize and build using PMG SEO tools, including AI and Alli integrations in the form of data analysis using SQL, alerts, reporting and audits.

What You Will Bring

• 6+ years of experience in SEO, including 3+ years of leadership experience, with a bachelor’s degree or equivalent work experience.
• Expertise in SEO content strategy and technical SEO, driving optimizations to enhance search performance and user experience.
• Strong analytical skills in marketing metrics, planning, and strategy, using data-driven insights to refine SEO initiatives.
• Experience in project management, leading SEO initiatives from strategy development to execution and optimization.
• Proficiency in Google Analytics, SEMRush, Screaming Frog, and Ahrefs, conducting in-depth SEO audits and competitive analysis.
• Knowledge of HTML, CSS, and structured data, ensuring effective on-page SEO and search engine indexing improvements.
• Expertise in keyword analysis, content auditing, and web page optimization, crafting high-performing, data-driven SEO strategies.
• Familiarity with AIO and LLM Reporting with a foundational understanding of how SEO integrates with AEO strategies.
• Familiarity with Adobe Analytics, GA4, Google Ads, Microsoft Excel, and tagging techniques to measure and refine SEO impact effectively.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.

What We Offer

• Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
• Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
• Parental Leave: We provide paid parental leave to support your family during important life events.
• Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
• Fertility and Family Support: Access fertility benefits for all team members and their spouses.
• Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
• Pet Insurance: Protect your pet's health and your finances.
• Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
• Commuter Benefits: Access support for travel and commuting needs, where available.
• Annual Bonus: All employees are eligible for an annual bonus.
• Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
• AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Key skills/competency

• SEO Strategy
• Technical SEO
• Content Strategy
• Keyword Research
• SEO Audits
• SEM knowledge
• Google Analytics
• SEMRush
• Ahrefs
• Project Management