Director of Marketing Analytics

@ Pluralsight

About the Role

Join Pluralsight as our Director of Marketing Analytics and drive strategic growth initiatives in both consumer and business markets. Leverage business analysis, craft measurement frameworks, and optimize revenue across global teams.

Who You’re Committed To Being

You are curious, experimental, and self-aware. You communicate proactively and value learning from mistakes.

What You’ll Do

Strategic Planning and Implementation: Develop a growth plan aligned with OKRs, conduct bottoms-up modeling, and define standardized KPIs for awareness, conversion, and retention.

Driving Business Insights: Perform in-depth analyses to uncover opportunities, conduct gap analyses, and deliver actionable recommendations to drive revenue growth.

Collaboration and Team Leadership: Lead a global team of data analysts, mentor team members, and collaborate with marketing, data, and finance teams. Set clear expectations and guide timely project delivery.

Web and SaaS E-commerce Analytics: Utilize web analytics tools (Adobe Analytics, Google Analytics, Amplitude) to track marketing channel performance and optimize e-commerce revenue models.

Reporting and Communication: Oversee critical marketing metrics and dashboards, prepare executive presentations, and ensure consistent reporting across teams.

Experience You’ll Bring

Minimum 5-7 years in analytics, preferably in e-commerce, consulting, or tech. Strong analytical, technical, and communication skills with proficiency in SQL, data modeling, and web analytics tools. Experience in leading globally distributed teams is essential.

Requirements

• Bachelor’s degree in Marketing, Business, Statistics, or related field (Master’s/MBA preferred).
• Proficiency in SQL and at least one web analytics tool.
• Experience with data storytelling and executive reporting.
• Understanding of e-commerce conversion metrics and SaaS revenue models.
• Remote role with on-site requirements for candidates within 45 miles of Westlake/Dallas, TX on specific days.

Why You’ll Love Working Here

Pluralsight offers a blended workplace culture, mission-driven environment, diversity and inclusion, competitive benefits, and opportunities for professional growth. Enjoy unlimited PTO, wellness reimbursements, professional development funds, and more.

About Pluralsight

Pluralsight is the leading learning platform dedicated to accelerating technology skills and capabilities. Trusted by thousands worldwide, we support critical technology skill development in innovation, AI, cloud computing, cybersecurity, software development, and machine learning.

Physical and EEOC Requirements

This role is performed in an office or home office setting and involves standard computer-based work. Pluralsight is an equal opportunity employer committed to diversity and inclusion. Applicants requiring accommodation should refer to our website.

Compensation

The annual US base salary ranges from $115,500 to $160,400 USD, with additional benefits and bonuses based on factors such as location and experience.

Key Skills/Competency

• Data Analysis
• Strategic Planning
• Team Leadership
• Web Analytics
• Revenue Optimization
• SQL
• Presentation
• Data Storytelling
• Budget Planning
• Business Intelligence