On-Page SEO Specialist
Plumber Marketing USA · Philippines
- Hybrid
- Full-time
- $75,000 / year
- Philippines
Job highlights
- Optimize on-page content for plumbing and HVAC businesses.
- Conduct research on service areas and keywords.
- Perform website audits and identify SEO opportunities.
- Create optimized meta titles, descriptions, and H1s.
- Collaborate with SEO specialists and directors.
About the role
On-Page SEO Specialist
Plumber Marketing USA is seeking an On-Page SEO Specialist to implement and optimize on-page content across client websites. The goal is to improve search engine visibility and user engagement for local plumbing and HVAC businesses. This role involves developing SEO strategies for new clients, including service area and keyword research, website structure analysis, and performance assessment.
Key Responsibilities:
- Conduct comprehensive service area research to identify target cities, considering search volume, population, and household income.
- Perform website performance audits to identify strengths and weaknesses, informing content transfer decisions.
- Execute keyword research to determine optimal service pages and target keywords, including primary, secondary, and semantic variations.
- Map out website structure and navigation for clear page hierarchy, consistent URLs, and user-friendly experience.
- Create SEO and user-optimized meta titles, descriptions, and H1s.
- Review copywriter content for SEO keyword targeting, internal linking, and quality assurance.
- Conduct quality assurance checks on staging and published websites to ensure all SEO elements are correctly implemented.
- Collaborate effectively with GBP Specialists, Technical SEO Specialists, and the SEO Director.
Qualifications and Skills:
- Minimum of 3 years of experience in an SEO-specific role.
- At least 1 year of experience working with local, service-based businesses.
- Fluent in English, with a strong understanding of content writing best practices.
- In-depth knowledge of on-page SEO best practices, including keyword placement, content formatting, and internal linking.
- Proficiency with content management systems, such as WordPress.
- Excellent attention to detail and ability to follow structured guidelines.
- Basic understanding of SEO analytics and content performance metrics.
Working Hours:
8:00 am to 5:00 pm Central Standard Time
Key skills/competency:
- On-Page SEO
- SEO Specialist
- Keyword Research
- Content Optimization
- Website Audits
- Local SEO
- Plumbing SEO
- HVAC SEO
- WordPress
- SEO Strategy
Skills & topics
- SEO Specialist
- On-Page SEO
- Keyword Research
- Content Optimization
- Website Audits
- Local SEO
- WordPress
- Search Engine Optimization
- Digital Marketing
- SEO Strategy
How to get hired
- Customize your resume: Highlight your 3+ years of SEO experience, especially with local service businesses, and showcase your content writing proficiency.
- Tailor your application: Emphasize your in-depth knowledge of on-page SEO best practices, keyword research, and CMS proficiency like WordPress.
- Prepare for technical questions: Be ready to discuss your experience with website audits, performance metrics, and SEO strategy implementation.
- Showcase attention to detail: Provide examples of how you've followed structured guidelines and ensured SEO facets are in order.
- Demonstrate collaboration skills: Mention your experience working with cross-functional teams or specialists.
Technical preparation
Master on-page SEO principles and techniques.,Practice keyword research and competitive analysis.,Gain proficiency with WordPress and SEO tools.,Understand SEO analytics and reporting.
Behavioral questions
Describe a challenging SEO project you managed.,How do you stay updated with SEO changes?,How do you prioritize tasks for multiple clients?,Explain how you collaborate with content writers.
Frequently asked questions
- What are the primary responsibilities of an On-Page SEO Specialist at Plumber Marketing USA?
- The On-Page SEO Specialist at Plumber Marketing USA is responsible for optimizing on-page content for local plumbing and HVAC businesses. This includes conducting service area and keyword research, performing website audits, mapping website structure, creating meta titles/descriptions/H1s, and ensuring SEO best practices are followed across client websites.
- What qualifications are essential for the On-Page SEO Specialist role at Plumber Marketing USA?
- To be considered for the On-Page SEO Specialist position, you need at least 3 years of SEO experience, with 1+ year focused on local, service-based businesses. Proficiency in English, a strong understanding of on-page SEO, experience with CMS like WordPress, and attention to detail are crucial.
- Does Plumber Marketing USA require specific working hours for the On-Page SEO Specialist?
- Yes, the working hours for the On-Page SEO Specialist at Plumber Marketing USA are from 8:00 am to 5:00 pm Central Standard Time.
- How does Plumber Marketing USA ensure SEO quality for its clients?
- Plumber Marketing USA ensures SEO quality through rigorous processes. This includes detailed research, performance audits, keyword targeting, website mapping, meta tag optimization, content QA, and final website checks, all while collaborating with various SEO specialists.
- What kind of technical skills are needed for the On-Page SEO Specialist at Plumber Marketing USA?
- Technical skills for this role include proficiency in on-page SEO best practices, keyword research tools, content management systems (especially WordPress), and a basic understanding of SEO analytics and performance metrics.
- How important is content writing for the On-Page SEO Specialist role?
- Content writing is very important. The On-Page SEO Specialist needs to be fluent in English and have expertise in content writing best practices, as they will be creating and optimizing meta titles, descriptions, H1s, and ensuring copywriter content meets SEO standards.
- What is the expected experience level for an On-Page SEO Specialist at Plumber Marketing USA?
- Plumber Marketing USA is looking for candidates with a minimum of 3 years of experience in an SEO-specific role. Additionally, at least 1 year of experience working with local, service-based businesses is preferred.