Content Lead

@ Plaid

Overview

Plaid is dedicated to transforming the way people interact with their finances. As a Content Lead at Plaid, you will drive content strategy, oversee editorial operations, and build high-quality integrated content to support demand generation and brand awareness.

Responsibilities

• Define and scale Plaid’s content strategy.
• Manage and mentor a lean content team and agencies.
• Oversee Plaid’s blog, newsletters, and organic social strategy.
• Ensure voice and tone consistency across channels.
• Collaborate with marketing on launches, campaigns and demand generation.
• Measure content performance and share insights.

Requirements

• 15+ years in content marketing or editorial, preferably in B2B or fintech.
• 8+ years building and managing high-performing content teams.
• Strong editorial judgment and storytelling skills.
• Analytical skills to assess content performance.
• Ability to execute both strategy and hands-on work.

Compensation & Benefits

The salary ranges from $193,200 to $358,800 per year, depending on location (Zone 1 being New York City and San Francisco Bay Area) with additional equity and commission. A comprehensive benefits package, including medical, dental, vision, and 401(k), is provided.

About Plaid

Founded in 2013, Plaid helps thousands of developers create financial products used by millions globally. With offices in San Francisco, New York, Washington D.C., London and Amsterdam, Plaid powers tools for financial freedom and inclusion.

Key skills/competency

Content Strategy, Editorial, Fintech, B2B, Social Media, Brand Awareness, Storytelling, Data Analytics, Team Management, Demand Generation