Content Lead

About Plaid

We believe that the way people interact with their finances will drastically improve in the next few years. Plaid is dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life, working with thousands of companies like Venmo, SoFi, several Fortune 500 firms, and many of the largest banks to simplify financial account connections.

Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam.

Role of the Content Lead

As Content Lead at Plaid, you will be instrumental in defining and scaling the company's content strategy. This role is crucial for driving demand generation, enhancing brand awareness, and ensuring a consistent, high-quality editorial voice across all channels.

Key Responsibilities

• Defining and scaling Plaid’s content strategy to drive demand generation and brand awareness.
• Building a high-functioning editorial operation, ensuring voice and tone consistency across channels, and elevating Plaid’s brand through high-quality, integrated content.
• Owning Plaid’s editorial calendar across Plaid’s owned channels.
• Managing Plaid’s blog and customer and partner newsletters, ensuring editorial voice, tone, and quality standards across all content.
• Overseeing organic social strategy to develop an engaging social presence for Plaid that grows comprehension for our products and trust in our brand.
• Partnering across marketing to align content with launches, campaigns, and demand generation goals.
• Building processes that streamline creation, increase output, and ensure cross-channel alignment.
• Managing and mentoring a lean content team and agencies.
• Measuring content performance and sharing insights.

Required Qualifications

• 15+ years of content marketing or editorial experience, with a focus on B2B or fintech.
• 8+ years of experience in building and managing high-performing content teams.
• Strong editorial judgment with ability to establish and enforce high editorial standards and a consistent voice.
• Exceptional writing and storytelling skills, with the ability to create compelling narratives that simplify complex topics.
• Strong analytical skills and ability to use data to assess content performance and drive program strategy.
• Willing to flex across strategy and execution. Most roles at Plaid require ‘do-ers’ and this role is no different.

Compensation

The target base salary for this Content Lead position ranges from $193,200/year to $358,800/year in Zone 1 (New York City and San Francisco Bay Area). Additional compensation in the form(s) of equity and/or commission are dependent on the position offered. Plaid provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay is based on factors such as scope and responsibilities, candidate's experience and skillset, and location.

Key skills/competency

• Content Strategy
• Demand Generation
• Brand Awareness
• Editorial Management
• Content Marketing
• Team Leadership
• Fintech B2B
• SEO Content
• Social Media Strategy
• Content Analytics