Digital Marketing Manager - Netherlands (f/m/d)
Placetel · Netherlands
- Hybrid
- Full-time
- €65,000 / year
- Netherlands
Job highlights
- Lead digital marketing for Placetel AI in Netherlands.
- Manage Dutch website and online marketing campaigns.
- Optimize digital funnel and analyze campaign performance.
- Work remotely with flexible hours.
- Drive international expansion impact.
About the role
Digital Marketing Manager Netherlands
Placetel is dedicated to simple communication through state-of-the-art, innovative AI-native SaaS communication & CX solutions. Over 40,000 business customers rely on Placetel daily for seamless calls and collaboration from any location. Since 2008, Placetel has experienced continuous growth and is now part of Gamma Communications, collectively transforming the future of work.
About the Role
To enhance our Digital & Growth Team, we are seeking a Digital Marketing Manager for the Netherlands. This position offers full ownership of the go-to-market execution and online marketing performance for Placetel AI within the Dutch market. Your core mission will be to boost awareness, demand, and growth through strategic digital execution, localized websites, and scalable online marketing initiatives.
Responsibilities
- Oversee and implement the digital go-to-market strategy for Placetel AI in the Netherlands.
- Manage the local website, including content, structure, user experience, and conversion optimization.
- Plan, execute, and refine digital marketing campaigns across paid search, paid social, SEO, and email marketing.
- Adapt messaging, value propositions, and content to resonate with the Dutch market.
- Improve performance across the entire digital funnel, from initial engagement to lead or trial conversion.
- Analyze traffic, lead quality, conversion rates, and campaign performance to uncover growth opportunities.
- Collaborate effectively with central teams (product, UX/UI, performance marketing, analytics) and external agencies.
- Support local product launches, feature rollouts, and go-to-market initiatives.
- Ensure strong brand consistency while tailoring efforts to local market demands.
- Employ a data-driven approach, conducting tests and continuously optimizing performance.
Requirements
- Bachelor’s or Master’s degree in marketing, business, digital media, or a related field.
- Minimum of 3 years of experience in digital marketing, ideally within B2B SaaS or the tech sector.
- Comprehensive marketing skillset encompassing website management, performance marketing, content creation, and analytics.
- A hands-on mentality with a strong focus on execution.
- Proficiency in understanding digital KPIs, conversion optimization, and growth funnels.
- Experience with CMS systems, analytics tools, and marketing automation platforms.
- Ability to work autonomously and take full responsibility for a local market.
- Native-level Dutch language proficiency.
- Fluent English; German skills are a plus.
- Comfortable working within an international, rapidly growing SaaS environment.
Benefits
- A significant role in Placetel AI's international expansion.
- High levels of ownership and tangible impact in a fast-growing, AI-driven SaaS business.
- Membership in a motivated, interdisciplinary Digital & Growth Team.
- A culture of flat hierarchies, offering substantial freedom and responsibility.
- Remote-first work arrangement with flexible working hours.
- Commitment to learning and development through training, certifications, and personal growth opportunities.
- A modern work environment complemented by regular team events.
- The stability and long-term outlook provided by Gamma Communications.
Key skills/competency
- Digital Marketing
- Go-to-Market Strategy
- Website Management
- Performance Marketing
- SEO
- Content Marketing
- Analytics
- Conversion Optimization
- B2B SaaS Marketing
- Dutch Market Expertise
Skills & topics
- Digital Marketing
- Marketing Manager
- Netherlands
- B2B SaaS
- Growth Marketing
- Performance Marketing
- SEO
- Content Marketing
- Website Management
- Conversion Optimization
- SaaS
- AI
- Remote Work
- Marketing Strategy
- Digital Strategy
How to get hired
- Tailor your resume: Highlight B2B SaaS digital marketing experience, emphasizing GTM strategy, website management, performance marketing, and analytics.
- Showcase your skills: Quantify achievements with digital KPIs, conversion rates, and growth metrics in your application.
- Demonstrate ownership: Emphasize your hands-on approach and ability to manage a local market independently.
- Prepare for interviews: Be ready to discuss your experience with CMS, analytics tools, and marketing automation, and how you'd localize for the Dutch market.
- Research Placetel: Understand their AI-native SaaS solutions and recent growth within Gamma Communications to align your answers.
Technical preparation
Master CMS, analytics, and marketing automation tools.,Understand digital KPIs and growth funnel metrics.,Practice A/B testing and conversion optimization.,Prepare case studies on campaign execution.
Behavioral questions
Describe owning a local market strategy.,How do you drive growth in digital funnels?,How do you ensure brand consistency locally?,Share an example of data-driven optimization.
Frequently asked questions
- What is the primary focus for the Digital Marketing Manager Netherlands role at Placetel?
- The Digital Marketing Manager Netherlands role at Placetel focuses on driving the go-to-market execution and online marketing performance for Placetel AI in the Dutch market, aiming to increase awareness, demand, and growth.
- What are the key responsibilities of the Digital Marketing Manager Netherlands at Placetel?
- Key responsibilities include owning the digital go-to-market strategy, managing the local Dutch website, planning and optimizing digital marketing campaigns (paid search, social, SEO, email), localizing content, and analyzing performance data to identify growth opportunities.
- What experience is required for the Digital Marketing Manager Netherlands position at Placetel?
- Required experience includes a Bachelor's or Master's degree in marketing or a related field, 3+ years in digital marketing (preferably B2B SaaS/tech), strong all-round marketing skills, and native-level Dutch proficiency.
- What makes Placetel's Digital Marketing Manager role unique?
- This role offers high ownership and real impact in a fast-growing, AI-driven SaaS business, with the opportunity to play a key role in international expansion and work remotely in a flexible environment.
- How does Placetel support professional development for its Digital Marketing Manager Netherlands?
- Placetel strongly focuses on learning and development, offering opportunities for trainings, certifications, and personal growth, alongside a flat hierarchy that provides a high degree of freedom and responsibility.
- What is the work arrangement for the Digital Marketing Manager Netherlands at Placetel?
- The role is remote-first with flexible working hours, allowing for a good work-life balance and the ability to work from anywhere.
- What is the importance of data-driven decision-making for this Digital Marketing Manager role?
- Data-driven decision-making is crucial. The role involves continuously analyzing traffic, lead quality, conversion rates, and campaign performance, running tests, and optimizing strategies based on data to achieve growth objectives.
- How does Placetel ensure brand consistency while adapting to local markets?
- The Digital Marketing Manager is responsible for ensuring strong brand consistency while adapting messaging, value propositions, and content to meet the specific needs and nuances of the local Dutch market.