Digital Marketing Manager France

Digital Marketing Manager France - Placetel AI

Placetel is seeking a driven Digital Marketing Manager to join our Digital & Growth Team and spearhead our efforts in the French market. This role offers the unique opportunity to take full ownership of the go-to-market execution and online marketing performance for Placetel AI in France, driving awareness, demand, and growth through strategic digital initiatives.

Key Responsibilities:

• Oversee and execute the digital go-to-market strategy for Placetel AI in France.
• Manage the local website, focusing on content, structure, user experience, and conversion optimization.
• Plan, execute, and optimize digital marketing campaigns across paid search, paid social, SEO, and email marketing.
• Localize messaging, value propositions, and content to resonate with the French market.
• Drive improvements across the entire digital funnel, from initial engagement to lead or trial conversion.
• Analyze traffic, lead quality, conversion rates, and campaign performance to identify key growth opportunities.
• Collaborate effectively with central teams (product, UX/UI, performance marketing, analytics) and external agencies.
• Support local product launches, feature rollouts, and go-to-market initiatives.
• Ensure strong brand consistency while adapting to specific local market needs.
• Employ a data-driven approach, conduct A/B testing, and continuously optimize performance.

Requirements:

• Bachelor’s or Master’s degree in marketing, business, digital media, or a related field.
• Minimum of 3 years of experience in digital marketing, preferably within a B2B SaaS or tech environment.
• Comprehensive skillset in website management, performance marketing, content strategy, and analytics.
• Hands-on mentality with a strong focus on execution and results.
• Solid understanding of digital KPIs, conversion optimization principles, and growth funnel dynamics.
• Proven experience with CMS systems, analytics tools, and marketing automation platforms.
• Ability to work independently and assume full ownership of a local market.
• Native-level proficiency in French and fluent English.
• Comfortable working in a fast-paced, international, and rapidly growing SaaS environment.

Benefits:

• A pivotal role in the international expansion of Placetel AI.
• High degree of ownership and the chance to make a significant impact in a growing AI-driven SaaS business.
• Be part of a motivated, interdisciplinary Digital & Growth Team.
• Enjoy flat hierarchies with substantial freedom and responsibility.
• Embrace a remote-first setup with flexible working hours.
• Benefit from a strong focus on learning and development, including training, certifications, and personal growth opportunities.
• Work in a modern environment with regular team events.
• Gain stability and long-term career perspective within Gamma Communications.

Key skills/competency:

• Digital Marketing
• Go-to-Market Strategy
• Website Management
• Performance Marketing
• SEO
• Content Localization
• Conversion Optimization
• Growth Marketing
• B2B SaaS Marketing
• Analytics