Social and Content Strategist

About Placer.ai

Placer.ai is transforming how organizations understand the physical world. Our location analytics platform provides unprecedented visibility into locations, markets, and consumer behavior. Placer empowers thousands of customers—from Fortune 500 companies, to local governments and nonprofits—to make smarter, data-driven decisions.

What sets us apart? We've built the most advanced location intelligence platform in the market while maintaining an uncompromising commitment to privacy, proving that powerful analytics and responsible data practices can coexist.

Our growth reflects the market's demand: we reached $100M in annual recurring revenue within just 6 years of launching, achieved unicorn status with a $1B+ valuation in 2022, and continue to expand rapidly as one of North America's fastest-growing tech companies. We're creating a $100B+ market opportunity, and we're just getting started.

Named one of Forbes America's Best Startup Employers and a Deloitte Technology Fast 500 company, we're building a culture where innovation thrives, collaboration is the norm, and every team member contributes to reshaping how the world understands location.

Summary

This Social and Content Strategist role sits at the intersection of social media strategy, community building, PR, and content storytelling. You’ll own Placer.ai’s social voice across platforms, grow and engage our communities, manage PR initiatives, and help shape how our data and insights show up in the world.

You should speak the language of social media, love experimenting with new ideas, and be obsessed with reach, engagement, and creative storytelling.

Responsibilities

• Own and maintain the Social Media Master Calendar, ensuring consistent, timely, and high-impact content across channels
• Partner closely with the Marketing Insights and Content teams to develop tailored, data-driven content for each community using Placer.ai insights; create and publish social content tied to industry news, trends, and real-time events, and develop new social media series that are creative, insight-led, and story-driven
• Actively grow and engage communities across social platforms, fostering meaningful conversations, and respond to comments, messages, and inquiries in a timely, on-brand manner
• Engage followers and leverage advanced social listening tools to understand which topics, industries, and insights resonate most, monitor sentiment, and translate insights into content, messaging, and engagement strategies
• Engage with C-suite executives, brands, and retailers on LinkedIn, connecting Placer insights to their announcements, events, and thought leadership
• Help grow Placer.ai’s YouTube channel through content ideation, development, and strategic promotion
• Continuously analyze post performance to determine which content series should be retired, refreshed, or expanded
• Collaborate with the Marketing Events team to create compelling event-related social media series
• Be hands-on in the video creation process, leading new ideas from concept through execution
• Manage PR efforts, including messaging, positioning, and decisions around data shared with the press
• Own the TL;DR monthly LinkedIn newsletter, coordinating closely with Placer executives and external contributors.

Requirements

• Native English Speaker- A MUST
• Proven experience managing social media, communications, or PR for a B2B or data-driven brand (at least 2 year)
• Deep understanding of X (Twitter), LinkedIn, and video-led social content
• Strong strategic thinking paired with a creative, experimental mindset
• Passion for growing reach, engagement, and community — not just maintaining channels
• Comfort engaging with senior executives, brands, and external contributors
• Highly organized, able to manage calendars, series, and multiple initiatives at once
• A natural storyteller who knows how to turn data into compelling narratives

Bonus Points If You Have

• Experience with content writing and a genuine love for the written word
• Familiarity with analytics or data-driven storytelling
• Experience working closely with PR teams, journalists, or thought leadership programs

Why You’ll Love This Role

• High visibility and ownership across social, PR, and communications
• Freedom to experiment creatively and launch new ideas
• Direct impact on how Placer.ai’s data and voice show up in the market
• Collaboration with smart, curious teams across marketing, CS, and leadership

WHY JOIN PLACER.AI?

• Join a rocketship! We are pioneers of a new market that we are creating
• Take a central and critical role at Placer.ai
• Work with, and learn from, top-notch talent
• Competitive salary
• Excellent Benefits

Key skills/competency

• Social Media Strategy
• Content Creation
• Community Engagement
• Public Relations (PR)
• Data Storytelling
• B2B Marketing
• Social Listening
• Content Calendar Management
• Video Content Production
• Performance Analytics