Digital Advertising Specialist (Remote)
Pixel Digital Marketing · India
- Hybrid
- Full-time
- $60,000 / year
- India
Job highlights
- Manage digital advertising campaigns for clients remotely.
- Optimize paid campaigns across Google, Meta, and social media.
- Track and manage campaign budgets effectively.
- Analyze performance data for actionable insights.
- Collaborate with teams to improve client results.
About the role
Role Summary
We are looking for a Digital Advertising Specialist to join us on a remote full-time basis during which you will be exposed to valuable, real-world experience in a fast-paced environment. If you are looking for a challenge, to make an impact, and to make your ideas a reality, our agency is the perfect place to join. The ideal candidate should have experience in deploying campaigns with sizable budgets ensuring client’s business objectives and goals are met. This includes optimizing the paid campaigns, online media budget and creating detailed reports with help of analytical tools.
Essential Responsibilities
- Develop and manage digital advertising and optimization strategies and campaigns for clients from various industries as well as the agency itself.
- Establish Key Performance Indicators (KPIs), objectives, and performance estimates for clients and the agency, and ensure their successful achievement.
- Daily monitoring and optimization of organic and paid campaigns, including Google & Meta platforms and various social media advertising channels.
- Manage and track campaign budgets in alignment with approved media plans.
- Create detailed periodic reports using various tools to measure organic and paid campaign performance, and optimize performance accordingly.
- Attend client meetings and provide insights and recommendations to improve results.
- Perform ongoing targeting and creative/ad analysis, research, expansion, and optimization for organic and paid media campaigns.
- Generate keywords, optimize targeting, execute A/B tests, analyze data, and identify trends and insights to achieve maximum ROI in organic and paid campaigns.
- Ensure tracking is correctly set up for clients.
- Create performance estimates based on advertising budgets for clients and prospects.
- Work closely and collaborate with other creatives and operations team members to present the best performance improvement solution for the agency’s clients.
- Perform other related duties as assigned.
Required Qualifications
- Expertise in managing a high volume of paid advertising campaigns for clients on all digital platforms.
- Practical expertise in managing campaigns across various platforms, including Google Ads, Meta Ads, LinkedIn Ads, Google Shopping, TikTok Ads and other online platforms.
- Solid expertise in campaign and channel analysis and reporting, including Google Analytics, Google Data Studio, experience.
- Excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations.
- Ability to work on projects requiring independent decision-making.
- Excellent attention to detail and accuracy skills.
- Well-versed in performance marketing, conversion, and online customer acquisition.
- Ability to work in a fast-paced environment, juggling multiple projects and deadlines.
- Above average written, verbal, and interpersonal communications skills.
- Strong organizational and analytical skills with high attention to detail.
- Strong sense of accountability and ownership.
- Self-Starter, proactive, able to work independently if required.
- Proficiency in Excel, PowerPoint, Word, and Outlook.
- Ability to maintain the confidentiality of sensitive information.
About Company
Pixel is a Dubai-based agency that specializes in strategic digital marketing services. As a trusted Google Partner, Pixel brings together a team of digital experts, giving you the right expertise to help you create and execute your digital strategies and advertisements. Pixel started in 2014 as a one-woman-show by our founder Maryam Yusuf. Today, Pixel is a team of 8 that has worked with clients such as Google, PwC, The Emirates Group, Subway, Mall of the Emirates, and various Government entities. Pixel is the preferred digital partner for clients from a diverse range of industries, from very large enterprises to small start-ups. Our work with this array of clients helps maintain our innovative spirit and helps businesses with their growth and development.
Key skills/competency
- Digital Advertising Specialist
- Paid Campaigns
- Google Ads
- Meta Ads
- LinkedIn Ads
- Google Analytics
- Performance Marketing
- Client Management
- Data Analysis
- Optimization
Skills & topics
- Digital Advertising Specialist
- Paid Campaigns
- Google Ads
- Meta Ads
- LinkedIn Ads
- Google Analytics
- Performance Marketing
- SEM
- PPC
- Online Advertising
- Digital Marketing
- Marketing Manager
- Campaign Management
- Remote
- Full-time
How to get hired
- Tailor your resume: Highlight experience with Google Ads, Meta Ads, and campaign optimization.
- Showcase your skills: Emphasize analytical abilities and client management experience.
- Quantify achievements: Provide metrics on campaign performance and ROI.
- Prepare for interviews: Be ready to discuss case studies and problem-solving.
- Research Pixel: Understand their client roster and digital marketing approach.
Technical preparation
Master Google Ads and Meta Ads campaign setup.,Practice campaign optimization techniques.,Become proficient with Google Analytics.,Develop A/B testing strategies.
Behavioral questions
Describe a challenging campaign you managed.,How do you handle tight deadlines?,Explain a time you used data for insights.,How do you manage client expectations?
Frequently asked questions
- What are the key platforms for the Digital Advertising Specialist role at Pixel?
- The Digital Advertising Specialist role at Pixel primarily focuses on Google Ads, Meta Ads, LinkedIn Ads, Google Shopping, and TikTok Ads, along with other online advertising platforms. Proficiency in these is crucial for success in this position.
- Is this a remote position at Pixel?
- Yes, the Digital Advertising Specialist position at Pixel is a fully remote role, offering the flexibility to work from anywhere.
- What kind of clients does Pixel Digital Marketing work with?
- Pixel Digital Marketing works with a diverse range of clients, including major companies like Google, PwC, The Emirates Group, Subway, Mall of the Emirates, and various government entities, as well as small startups.
- What analytical tools are important for a Digital Advertising Specialist at Pixel?
- Key analytical tools for this role include Google Analytics and Google Data Studio. Strong analytical skills to leverage data, metrics, and consumer behavior trends are essential.
- What is the expected experience level for a Digital Advertising Specialist candidate?
- Candidates are expected to have expertise in managing a high volume of paid advertising campaigns for clients across various digital platforms and be well-versed in performance marketing, conversion, and online customer acquisition.
- Does Pixel Digital Marketing require specific software proficiency for this role?
- Yes, proficiency in Microsoft Excel, PowerPoint, Word, and Outlook is required for the Digital Advertising Specialist role.
- How important is client interaction for this Digital Advertising Specialist position?
- Client interaction is important as the role involves attending client meetings, providing insights, and collaborating with teams to present solutions, requiring strong communication and interpersonal skills.