Marketing & Growth Project Manager - Meals (H/F)
Picnic Technologies · Paris, Île-de-France, France
- On site
- Full-time
- €45,000 / year
- Paris, Île-de-France, France
Job highlights
- Drive recipe growth and customer engagement.
- Execute cross-channel marketing campaigns.
- Analyze data for performance improvement.
- Collaborate with international teams.
- Develop skills in dynamic environment.
About the role
Marketing & Growth Project Manager - Meals
At Picnic, our customers are at the heart of everything we do. As the Meals Business Manager, you will be the driving force behind one of our key growth levers: recipes. With a catalog of over 1000 recipes and a unique meal planner, our ambition is clear – to become a lasting part of French daily life and culinary habits.
To achieve this, you will collaborate with recipe developers, analysts, and creatives to make our recipe feature shine across all channels: in-app, paid social, newsletters, and many more. Your mission: transform every interaction into an invitation to cook with Picnic.
Your Missions
- Plan and execute 360° campaigns: Design and manage ambitious cross-channel campaigns from start to finish – like our Christmas campaign – to deliver consistent, creative, and engaging customer experiences.
- Manage daily communications: Create, schedule, and optimize the sending of newsletters, push notifications, and other regular communications to inform our customers, nurture their culinary inspiration, and drive app traffic.
- Showcase our features and assortment: Creatively highlight the strengths of the Picnic app and our product offering to inspire and guide customers at every step of their journey.
- Drive performance through data: Design and conduct A/B tests, analyze results, and translate insights into concrete actions to continuously improve campaign performance.
- Contribute to business growth: Identify and implement targeted, independent actions to generate additional demand and achieve our weekly objectives.
- Collaborate with Picnic teams: Work closely with the international Meals team and local recipe creators, as well as with analysts and creatives, to co-build high-impact campaigns.
About You
- You hold a Master's degree in Marketing, Business, Communication, or a related field.
- You have 1 to 3 years of experience in marketing or a similar role.
- You have an excellent eye for detail and take pride in delivering accurate, high-quality work.
- You can manage multiple projects simultaneously and remain calm under tight deadlines.
- You combine creativity with an analytical mindset, naturally translating insights into actionable strategies.
- You are fluent in both French and English (minimum C1 level for both).
- You are comfortable with Excel and can make data-driven decisions.
- Experience with CRM tools (such as Selligent or Braze) is a plus.
Picnic Benefits
- 🍴 Food: Since we are located in the heart of Paris, there is no on-site canteen. However, restaurant tickets worth €11 per day are provided to help you explore all the delicious local restaurants. Our small kitchen is also stocked with tasty snacks and refreshments.
- 🚲 Health and transport: Through our partnerships with Sidecare and OpenUp, you have the option to enroll in our company health insurance and gain easy, free access to professional psychologists, workshops, and practical tools. Additionally, if you commute by public transport, we reimburse 50% of your subscription.
- ✍️ Personal and professional development: You will have the opportunity to develop your skills, not only through challenging projects but also within a dynamic, young, and international environment.
- 🎫 Outings and entertainment: Enjoy access to exclusive offers and benefits through our CSE and Swile partner (gift vouchers, concert tickets, cinema, and more). You'll also receive invitations to all our recurring events, like our highly coveted Summer Party!
Please submit your application in English and prepare your CV in English.
Key skills/competency
- Marketing Project Management
- Growth Marketing
- Campaign Management
- Data Analysis
- CRM Tools
- Content Creation
- Cross-channel Marketing
- Performance Marketing
- Customer Engagement
- Digital Marketing
Skills & topics
- Marketing
- Growth
- Project Manager
- Campaign Management
- Digital Marketing
- Content Marketing
- Data Analysis
- CRM
- Email Marketing
- Social Media Marketing
- French
- English
- Master's Degree
- Paris
- Food Tech
How to get hired
- Tailor your resume: Highlight your marketing, project management, and data analysis experience, ensuring it aligns with the 'Marketing & Growth Project Manager' role at Picnic.
- Craft a compelling cover letter: Emphasize your 1-3 years of marketing experience, fluency in French and English, and your passion for food and customer engagement.
- Showcase analytical skills: Provide examples of how you've used data to drive marketing campaign performance and business growth.
- Prepare for interviews: Be ready to discuss your experience in managing multiple projects, your approach to A/B testing, and your collaborative work style.
- Demonstrate language proficiency: Highlight your C1 level in both French and English throughout your application and during interviews.
Technical preparation
Master Excel for data analysis.,Familiarize with CRM tools (Selligent/Braze).,Understand A/B testing methodologies.,Practice data interpretation for insights.
Behavioral questions
Describe managing multiple projects simultaneously.,How do you handle tight deadlines calmly?,Share an example of data-driven marketing.,How do you collaborate with diverse teams?
Frequently asked questions
- What is the application process for the Marketing & Growth Project Manager role at Picnic?
- The application process for the Marketing & Growth Project Manager role at Picnic involves submitting your CV and application in English. You should be prepared for interviews where your marketing experience, data analysis skills, and language proficiency will be assessed. Demonstrating your understanding of growth strategies and campaign execution will be key.
- What specific CRM tools does Picnic prefer for the Marketing & Growth Project Manager position?
- While not strictly required, experience with CRM tools like Selligent or Braze is considered a plus for the Marketing & Growth Project Manager role at Picnic. Highlighting any relevant CRM experience on your resume can strengthen your application.
- Does Picnic require fluency in both French and English for the Marketing & Growth Project Manager role?
- Yes, fluency in both French and English (minimum C1 level for both) is a requirement for the Marketing & Growth Project Manager position at Picnic. You will need to demonstrate this proficiency in both your written application and during interviews.
- What kind of data analysis is expected from a Marketing & Growth Project Manager at Picnic?
- The Marketing & Growth Project Manager is expected to design and conduct A/B tests, analyze campaign results, and translate these insights into concrete actions. Proficiency with Excel and a strong ability to make data-driven decisions are essential for this role.
- What are the key responsibilities of the Marketing & Growth Project Manager - Meals at Picnic?
- Key responsibilities include planning and executing 360° marketing campaigns, managing daily customer communications, showcasing app features and products, driving performance through data analysis, and contributing to business growth for the Meals category.
- How does Picnic support personal and professional development for its Marketing & Growth Project Manager?
- Picnic fosters personal and professional development through challenging projects, a dynamic, young, and international work environment, and opportunities to learn and grow within the company.
- What is the required educational background for the Marketing & Growth Project Manager role?
- A Master's degree in Marketing, Business, Communication, or a related field is required for the Marketing & Growth Project Manager position. This should be complemented by 1-3 years of relevant marketing experience.