Growth & Activation Manager

Growth & Activation Manager

At Picnic, every feature, campaign, and update is designed with our customers in mind. As a Growth & Activation Manager, you will be at the heart of our customer marketing and weekly activations.

Your goal? To embody our strategic pillars through concrete campaigns that convert. By blending sales data, visual creativity, and customer insights, you will conceive and implement impactful activation campaigns. To achieve this, you will collaborate with Design, Copywriting, Marketing, Range, and Tech teams in France and internationally, to ensure your initiatives shine across all our channels: App, social media, CRM, and more.

Are you drawn to commerce, the food industry, and environments where concrete and responsible decisions are made? If you want a role with autonomy and real impact, this opportunity is for you!

Your Missions

You don't just execute; you create. You will manage the complete lifecycle of your campaigns.

• Campaign Creation and Planning: You will be responsible for one or two specific strategic pillars. You will integrate market dynamics, business priorities, and Picnic's brand identity to conceptualize and plan campaigns that activate our customers and boost sales.
• Strategy & Collaboration: You will conceptualize your own campaigns. For major 360° campaigns, you will be the local expert who brilliantly adapts and deploys the global strategy. In collaboration with your team, you will learn to drive increasingly complex and autonomous strategies.
• Understanding Customers and Brand: You will understand customer needs and the market (including through customer interviews) to define concepts that serve customers while achieving our short- and long-term strategic objectives.
• App Experience: You will build campaigns within the Picnic app. You will select the product assortment to highlight, brief creative teams on photoshoots and copy, and then bring your concepts to life through pop-up stores and dedicated customer journeys within the app.
• 360° Activation: You will orchestrate the dissemination of your message across all customer touchpoints. You will create and manage the sending of newsletters, push notifications, and other communications to drive traffic.
• Measurable Impact: Your successes will be measured by both brand resonance and figures (visits, conversion, sales, margins, etc.). You will conduct A/B tests and optimize the application based on results.

About You

• You hold a Master's degree in Marketing, Business, Communication, or a related field.
• You have 1 to 3 years of experience in marketing or a similar role.
• You have an excellent eye for detail and take pride in delivering precise, high-quality work.
• You can manage multiple projects simultaneously and remain calm under tight deadlines.
• You combine creativity with an analytical mindset, naturally transforming insights into concrete actions.
• You are fluent in both spoken and written French and English.
• You have a strong affinity for the food industry and a taste for good things. You enjoy authentically showcasing good products, producers, and local terroirs.
• You are comfortable with Excel and capable of making data-driven decisions.
• Experience in growth marketing or activation is a plus.

Picnic Benefits

• Catering: As we are located in the center of Paris, there is no canteen on-site. However, restaurant tickets worth €11 per day are provided to allow you to explore all the delicious restaurants in the area. Our small kitchen is also equipped with tasty snacks and refreshments.
• Health and Transportation: Through our partnerships with Sidecare and OpenUp, you have the option to subscribe to our company health insurance and gain easy, free access to professional psychologists, workshops, and practical tools. Additionally, if you commute to work by public transport, we will reimburse 50% of your travel pass.
• Personal and Professional Development: You will have the opportunity to develop your skills, not only through challenging projects but also within a dynamic, young, and international environment.
• Outings and Entertainment: Enjoy access to exclusive offers and benefits through our CSE and Swile partner (gift vouchers, concert tickets, cinema, and more). You will also receive invitations to all our recurring events, such as our highly coveted Summer Party!

Please submit your application in English and prepare your CV in English.

Key skills/competency

• Growth Marketing
• Customer Activation
• Campaign Management
• Data Analysis
• Cross-functional Collaboration
• App Experience
• CRM
• Content Creation
• Market Research
• Brand Strategy