Growth & Activation Manager (H/F)
Picnic Technologies · Paris, Île-de-France, France
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- On site
- Full-time
- €45,000 / year
- Paris, Île-de-France, France
Job highlights
- Manage customer marketing and weekly activations.
- Design and implement impactful activation campaigns.
- Collaborate with cross-functional teams internationally.
- Drive customer acquisition and sales growth.
- Utilize data and creativity for measurable impact.
About the role
Growth & Activation Manager
At Picnic, every feature, campaign, and update is designed with our customers in mind. As a Growth & Activation Manager, you will be at the heart of our customer marketing and weekly activations.
Your goal? To embody our strategic pillars through concrete campaigns that convert. By blending sales data, visual creativity, and customer insights, you will conceive and implement impactful activation campaigns. To achieve this, you will collaborate with Design, Copywriting, Marketing, Range, and Tech teams in France and internationally, to ensure your initiatives shine across all our channels: App, social media, CRM, and more.
Are you drawn to commerce, the food industry, and environments where concrete and responsible decisions are made? If you want a role with autonomy and real impact, this opportunity is for you!
Your Missions
You don't just execute; you create. You will manage the complete lifecycle of your campaigns.
- Campaign Creation and Planning: You will be responsible for one or two specific strategic pillars. You will integrate market dynamics, business priorities, and Picnic's brand identity to conceptualize and plan campaigns that activate our customers and boost sales.
- Strategy & Collaboration: You will conceptualize your own campaigns. For major 360° campaigns, you will be the local expert who brilliantly adapts and deploys the global strategy. In collaboration with your team, you will learn to drive increasingly complex and autonomous strategies.
- Understanding Customers and Brand: You will understand customer needs and the market (including through customer interviews) to define concepts that serve customers while achieving our short- and long-term strategic objectives.
- App Experience: You will build campaigns within the Picnic app. You will select the product assortment to highlight, brief creative teams on photoshoots and copy, and then bring your concepts to life through pop-up stores and dedicated customer journeys within the app.
- 360° Activation: You will orchestrate the dissemination of your message across all customer touchpoints. You will create and manage the sending of newsletters, push notifications, and other communications to drive traffic.
- Measurable Impact: Your successes will be measured by both brand resonance and figures (visits, conversion, sales, margins, etc.). You will conduct A/B tests and optimize the application based on results.
About You
- You hold a Master's degree in Marketing, Business, Communication, or a related field.
- You have 1 to 3 years of experience in marketing or a similar role.
- You have an excellent eye for detail and take pride in delivering precise, high-quality work.
- You can manage multiple projects simultaneously and remain calm under tight deadlines.
- You combine creativity with an analytical mindset, naturally transforming insights into concrete actions.
- You are fluent in both spoken and written French and English.
- You have a strong affinity for the food industry and a taste for good things. You enjoy authentically showcasing good products, producers, and local terroirs.
- You are comfortable with Excel and capable of making data-driven decisions.
- Experience in growth marketing or activation is a plus.
Picnic Benefits
- Catering: As we are located in the center of Paris, there is no canteen on-site. However, restaurant tickets worth €11 per day are provided to allow you to explore all the delicious restaurants in the area. Our small kitchen is also equipped with tasty snacks and refreshments.
- Health and Transportation: Through our partnerships with Sidecare and OpenUp, you have the option to subscribe to our company health insurance and gain easy, free access to professional psychologists, workshops, and practical tools. Additionally, if you commute to work by public transport, we will reimburse 50% of your travel pass.
- Personal and Professional Development: You will have the opportunity to develop your skills, not only through challenging projects but also within a dynamic, young, and international environment.
- Outings and Entertainment: Enjoy access to exclusive offers and benefits through our CSE and Swile partner (gift vouchers, concert tickets, cinema, and more). You will also receive invitations to all our recurring events, such as our highly coveted Summer Party!
Please submit your application in English and prepare your CV in English.
Key skills/competency
- Growth Marketing
- Customer Activation
- Campaign Management
- Data Analysis
- Cross-functional Collaboration
- App Experience
- CRM
- Content Creation
- Market Research
- Brand Strategy
Skills & topics
- Growth Marketing
- Customer Activation
- Marketing Manager
- Campaign Management
- Data Analysis
- Digital Marketing
- CRM
- Brand Strategy
- Content Creation
- App Marketing
- Paris
- France
- Marketing
- Sales
- Business Development
- Customer Experience
- Excel
- English
- French
How to get hired
- Tailor your resume: Highlight your 1-3 years of marketing experience, data-driven approach, and fluency in French/English.
- Showcase your creativity: Emphasize campaign conceptualization and execution in your application, demonstrating your ability to blend sales data with visual appeal.
- Demonstrate analytical skills: Prepare to discuss how you use Excel and customer insights to drive decisions and optimize campaigns.
- Highlight relevant experience: Mention any specific growth marketing or activation experience, and your passion for the food industry.
- Apply in English: Ensure your resume and cover letter are professionally written in English.
Technical preparation
Master Excel for data analysis and reporting.,Familiarize with A/B testing methodologies.,Understand CRM and marketing automation tools.,Study app marketing and user journey design.
Behavioral questions
Describe a successful marketing campaign you created.,How do you balance creativity with data?,How do you handle tight deadlines and multiple projects?,Tell me about a time you used customer insights.
Frequently asked questions
- What are the key responsibilities for a Growth & Activation Manager at Picnic Technologies?
- As a Growth & Activation Manager at Picnic Technologies, you will be responsible for creating and planning marketing campaigns, conceptualizing strategies, understanding customer needs, building in-app experiences, orchestrating 360° activations across various channels, and measuring campaign impact through data analysis and A/B testing. You will manage the full campaign lifecycle, from ideation to execution and optimization.
- What qualifications are needed for the Growth & Activation Manager role at Picnic?
- Picnic Technologies is looking for candidates with a Master's degree in Marketing, Business, Communication, or a related field. You should have 1-3 years of marketing experience, strong attention to detail, excellent project management skills, a blend of creativity and analytical thinking, fluency in French and English, comfort with Excel and data-driven decision-making. Experience in growth marketing or activation is a plus.
- How does Picnic Technologies support employee growth and development?
- Picnic Technologies fosters personal and professional development through challenging projects and a dynamic, young, and international work environment. You'll have the opportunity to expand your skills and responsibilities within the company.
- What are the benefits of working at Picnic Technologies?
- Picnic Technologies offers a range of benefits including daily restaurant tickets (€11), stocked kitchen with snacks, company health insurance via Sidecare, free access to psychologists via OpenUp, 50% public transport reimbursement, access to exclusive offers through their CSE and Swile partner, and invitations to company events like the Summer Party.
- What is the application process for the Growth & Activation Manager position at Picnic?
- To apply for the Growth & Activation Manager position at Picnic Technologies, you need to submit your application in English and prepare your CV in English. The hiring team will review your qualifications, experience, and potential fit for the role and company culture.
- Is the Growth & Activation Manager role at Picnic Technologies remote or on-site?
- The job description indicates the company is located in the center of Paris and mentions collaborations with teams in France and internationally. While not explicitly stated as remote, the context suggests a primarily on-site role in Paris, with opportunities for international collaboration.