Social Lead

Welcome to PHD Germany

At PHD, we value curiosity and offer space for creativity, growth, and development. Everyone is welcome here! We believe in a culture of knowledge sharing and mutual respect, based on the well-being of every single person in the team.

PHD Intelligence. Connected.

We believe that the full potential of every person can unfold through knowledge sharing and mutual respect. Become part of our team and help us shape a future full of innovation and success. Our motto "Intelligence. Connected." guides our work and our pursuit of transformative growth for our clients and ourselves.

Your Role as Social Lead

As a Social Lead, you will further develop the social-first approach and the paid social strategy for our clients, working closely with creative, content, and platform partners.

• Development and implementation of paid social strategies for platforms such as Meta, LinkedIn, TikTok, Pinterest, and other relevant channels.
• Close collaboration with platform partners, as well as the client's creative and content teams to develop a POE strategy.
• Testing new formats, targetings, creatives, and platforms.
• Conducting competitive and trend analyses in social advertising.
• Management of a special team focused on planning and optimization.
• Co-responsibility for budget planning, monitoring, and reporting.
• Creation of reports including the derivation of strategic recommendations.
• Evaluation of relevant data, tech, and platform solutions for the further development of the social-first strategy.
• Integration of creator content and further development of the creator strategy in a paid context.

About You

• You have completed a degree or training in marketing/communication or similar.
• You have at least 4 years of relevant professional experience in paid social media, ideally on the agency or company side.
• Very good knowledge of common social advertising platforms and tools.
• Proficient use of tracking and analysis tools.
• Very good understanding of creator strategies and their integration into paid campaigns.
• Strong analytical and conceptual thinking as well as affinity for numbers.
• Enthusiasm for innovation and openness to new platforms, formats & technologies.
• Entrepreneurial thinking and the ability to classify platform impact contributions in the cross-media mix.
• Ability to derive strategic recommendations and translate them into planning principles.
• Very good German and English skills complete your profile.

About Us

Do you want to forge your path in the marketing and communication landscape and are you keen to be part of a constantly changing, innovative environment?

Welcome @ PHD Germany!

Become part of a team that supports your ambitions and offers you the opportunity to drive significant projects and have a positive impact on our entrepreneurial future. A fruit basket, coffee machine, and beverage refrigerators are a matter of course for us.

Here are some of our benefits that really matter:

• Innovative Work Environment: We value the experience you bring and offer you the opportunity to apply your expertise in an inspiring and dynamic environment. With us, you can deepen your knowledge while being part of a team that constantly redefines the boundaries of the media world.
• Flexible Working Hours & Hybrid Working: A balanced lifestyle is important to us. Therefore, we offer not only flexible working hours but also a hybrid working concept. This gives you additional flexibility.
• Career Development: With us, you will not only find a workplace but also a partner on your career path. We support you in strengthening your skills, defining your goals, and taking the next step in your professional career with confidence and tailor-made training programs.
• Open Feedback Culture: We believe in lifelong learning and support you in realizing your full potential. Therefore, we cultivate an open feedback culture where constructive feedback is valued. This not only promotes your personal development but also strengthens team spirit.
• Above-average Vacation: For a full-time position, we offer you 32 days of vacation - 30 vacation days + 2 special vacation days between Christmas and New Year.

Key skills/competency

• Paid Social
• Social Media Strategy
• Meta Ads
• LinkedIn Ads
• TikTok Ads
• Pinterest Ads
• Creator Marketing
• Analytics
• Campaign Optimization
• Cross-Media Planning