Phantom

VP of Marketing

Phantom · United States

  • Hybrid
  • Full-time
  • $250,000 / year
  • United States

Job highlights

  • Lead marketing for a global consumer finance platform.
  • Build brand trust and acquire users at scale.
  • Own brand, product marketing, and content strategy.
  • Requires 10+ years in consumer/fintech marketing.
  • Lead a high-output, autonomous marketing team.

About the role

About Phantom

Phantom is the modern money app used by tens of millions around the world. Our product combines everything people need to manage, spend, and grow their money in one simple, intuitive experience. Phantom brings all the control and flexibility of crypto-powered finance, without unnecessary complexity, into mainstream consumer finance.

By combining industry-leading security with thoughtfully designed tools, Phantom makes powerful financial tools feel approachable and easy to use. This focus on speed, control, and user experience has fueled rapid growth, with a community of 20M+ people, reaching #1 in the Google Play Store finance category, and consistently ranking as a Top 50 app across all categories, alongside some of the most recognizable consumer technology platforms in the world.

Role Description

Phantom started as the most-loved crypto wallet. Now we're building a consumer finance platform that competes with Robinhood and Cash App. The infrastructure is crypto-native, but users don't need to know or care about that.

Your job is to make one hundred million people trust us with their money.

That's hard. People are skeptical of new financial products, and they should be. You need to build a brand that earns credibility, acquire users profitably at scale, and position Phantom as the obvious choice for people who want modern finance without the friction or the fees.

You'll own brand, product marketing and content. You'll have budget and autonomy. There's no playbook for this because no one has done exactly this before.

What you’ll do

  • Define and execute the marketing strategy for Phantom's evolution from wallet to global consumer finance platform
  • Build the brand narrative: why Phantom, why now, why trust us
  • Partner with product on launches, positioning, and go-to-market for new financial products
  • Scale brand marketing while maintaining efficiency

Qualifications

  • 10+ years in consumer marketing, with real experience in fintech or consumer finance. Bonus if you've marketed to Gen Z.
  • You've managed a significant marketing budget and can talk specifics about what you learned and what actually worked.
  • You've done brand building and understand that trust is the product.
  • You've built and led small, high-output teams. You know how to hire and you know how to ship.
  • You have a track record of high agency. Not "leadership experience" but actual evidence that you see problems and fix them without being asked.
  • You can write. Crisp, clear, no corporate fluff.

What we’re not looking for

  • "Marketing leaders" who delegate everything and manage up
  • People who need a 50-person team to get anything done
  • Anyone who thinks crypto marketing is all memes and influencers
  • Folks who optimize for looking busy over actual outcomes

Why Work with Us

We are a team of experienced builders in the blockchain and crypto industry. Our journey began from users seeking an easy, seamless path to accessing the crypto ecosystem. This passion fueled our exponential growth, allowing us to onboard over 16M+ active users in just over three years; with our user base growing weekly. Our dedication to a secure and seamless user experience has made us the leading wallet on Solana as well as our multi-chain approach enhances our platform's versatility, meeting the needs of a diverse and growing user base. By staying at the forefront of technology and user expectations, we continue to innovate and set industry standards on self-custodial crypto wallets.

There has never been a better time to work in crypto to help shape the future of innovation with a focus around the wallet experience!

  • First impressions matter: Wallets are responsible for a users first impression with crypto and onboarding new users into crypto. By ensuring that a user has a great first-time experience with crypto, we can help supercharge the growth of the entire ecosystem.
  • Make crypto easier to navigate: There is no easy way for a user to discover and navigate all that crypto has to offer. Wallets have a unique opportunity to help users not only onboard to crypto but also stay retained by exploring new things to do.
  • We live in a multi-chain world: We currently support Solana, Ethereum, Polygon and Bitcoin with more networks to come in the new future. We are focused on creating a unified, multi-chain crypto experience for users.

Benefits

  • Competitive salary and equity
  • You will be eligible to participate in the Company's performance bonus program
  • Comprehensive insurance (medical/dental/vision) — 100% covered
  • Stipend for your ideal remote set-up
  • Flexible hours and a supportive remote environment
  • Unlimited vacation: Take time when you need it (and we really mean it!)
  • 401(k) retirement plan
  • Monthly wellness benefit
  • Weekly meal benefit
  • Global off-sites

Diversity & Inclusion

We strongly encourage candidates of all different backgrounds to apply. We believe that our work is stronger with a variety of perspectives, and we’re eager to further diversify our company. If you have a background that you feel would make an impact at Phantom, please consider applying. We’re committed to building an inclusive, supportive place for you to do the best work of your career.

Application Process Notice

By submitting your resume and application materials, you acknowledge and agree that Phantom may use automated tools, including AI systems, and may engage trusted third-party service providers to process your application and ensure an efficient hiring process. Phantom does not sell your information and your materials will be handled securely and in accordance with applicable data protection laws.

Key skills/competency

  • Brand Strategy
  • Product Marketing
  • Content Strategy
  • Fintech Marketing
  • Consumer Finance Marketing
  • Gen Z Marketing
  • Budget Management
  • Team Leadership
  • User Acquisition
  • Brand Building

Skills & topics

  • VP Marketing
  • Marketing Strategy
  • Brand Building
  • Product Marketing
  • Content Strategy
  • Fintech
  • Consumer Finance
  • Gen Z Marketing
  • User Acquisition
  • Team Leadership
  • Marketing Budget
  • Crypto Wallet
  • Financial Platform
  • Growth Marketing
  • Brand Narrative
  • Go-to-Market Strategy
  • Marketing Executive
  • Marketing Director

How to get hired

  • Tailor your resume: Highlight 10+ years of consumer marketing, fintech experience, and budget management. Showcase brand building and team leadership achievements with specific examples.
  • Craft a compelling cover letter: Clearly articulate your vision for Phantom's brand and user acquisition strategy, emphasizing your ability to build trust and drive profitable growth. Mention your experience with Gen Z if applicable.
  • Prepare for behavioral questions: Be ready to discuss situations where you demonstrated high agency, fixed problems proactively, and led teams to deliver exceptional outcomes with limited resources.
  • Demonstrate strategic thinking: Articulate your approach to scaling brand marketing efficiently and partnering with product teams for successful go-to-market strategies.
  • Showcase your writing skills: Ensure your application materials are crisp, clear, and free of corporate jargon, reflecting the communication style valued by Phantom.

Technical preparation

Develop a deep understanding of Phantom's product.,Analyze competitor marketing strategies in fintech.,Prepare case studies on successful brand campaigns.,Familiarize yourself with consumer finance trends.

Behavioral questions

Describe a time you fixed a problem proactively.,Share an example of leading a high-output team.,How do you build trust with a skeptical audience?,Discuss your experience managing significant budgets.

Frequently asked questions

What is the main goal of the VP of Marketing at Phantom?
The primary goal for the VP of Marketing at Phantom is to build trust with one hundred million people and establish Phantom as the leading choice for modern finance by developing a strong brand, acquiring users profitably at scale, and driving the company's evolution into a global consumer finance platform.
What kind of experience is essential for the VP of Marketing role at Phantom?
Phantom is looking for candidates with over 10 years of experience in consumer marketing, specifically within the fintech or consumer finance sectors. Experience marketing to Gen Z is a plus. Proven success in managing significant marketing budgets, building brands based on trust, and leading high-output teams are critical qualifications.
How does Phantom approach marketing their crypto-native financial platform?
Phantom's marketing approach focuses on making their crypto-native financial platform feel approachable and easy to use for mainstream consumers, without requiring users to understand the underlying crypto technology. The emphasis is on building trust, user experience, and a brand that positions Phantom as the go-to for modern finance.
What does 'high agency' mean in the context of the VP of Marketing qualifications at Phantom?
'High agency' at Phantom refers to a candidate's proven ability to identify problems and proactively solve them without needing explicit direction. It signifies a proactive, results-oriented mindset and a track record of taking initiative to drive progress and achieve outcomes.
What is Phantom's stance on diversity and inclusion for this VP of Marketing role?
Phantom strongly encourages candidates from diverse backgrounds to apply. They believe that a variety of perspectives strengthens their work and are committed to building an inclusive and supportive environment where employees can do their best work.
Will my application for the VP of Marketing role be reviewed by humans or AI?
Phantom may use automated tools, including AI systems, and engage third-party service providers to process applications for efficiency. However, your information will be handled securely and in accordance with data protection laws.