Manager, SEO and AI Discoverability

Role Summary

The Manager, SEO and AI Discoverability will play a critical role in executing Pfizer’s organic and generative search strategies across multiple brands and business units. This position is hands-on and detail-oriented, focused on implementing technical and content optimizations that improve visibility in both traditional search engines and emerging AI-powered search experiences. The ideal candidate is a proactive executor with strong technical SEO skills, a data-driven mindset, and a willingness to learn and adapt in a rapidly evolving search landscape.

Role Responsibilities

• **SEO/GEO Execution:** Implement on-page, technical, and content optimizations across Pfizer websites to support SEO and GEO strategies developed by senior leadership.
• **Technical SEO:** Ensure proper site crawlability, accessibility, schema markup, page speed optimization, and adherence to SEO best practices during site updates and migrations.
• **Content Optimization:** Partner with content teams to optimize existing and new content for search visibility, including keyword integration and AI discoverability enhancements.
• **Performance Monitoring:** Use analytics tools to track SEO performance, identify issues, and provide actionable recommendations to improve rankings and AI visibility.
• **Reporting Support:** Assist in preparing performance reports and dashboards, highlighting progress and opportunities.
• **Trend Monitoring:** Stay informed on search engine algorithm updates, AI-driven search trends, and emerging GEO practices to inform tactical adjustments.
• **Cross-Functional Collaboration:** Work closely with brand teams, analytics, and paid media to ensure SEO/GEO tactics align with broader marketing objectives.

Basic Qualifications

• **Experience:** 4+ years of hands-on SEO experience (agency or in-house), with proven success in implementing technical and content optimizations.
• **Technical Expertise:** Strong understanding of SEO fundamentals, including crawlability, schema markup, page speed, and site architecture.
• **Analytical Skills:** Ability to interpret data, identify trends, and translate insights into actionable recommendations.
• **Tools Proficiency:** Familiarity with SEO tools such as Google Search Console, SEMrush, Screaming Frog, BrightEdge, Conductor, and analytics platforms like Adobe Analytics.
• **Communication:** Strong written and verbal communication skills for collaborating with cross-functional teams.
• **AI/GEO Awareness:** Interest in emerging AI-driven search experiences.
• **Project Management:** Ability to manage multiple tasks and deadlines with attention to detail.
• **Curiosity:** Demonstrate an eagerness to learn and stay up to date on the latest trends and changes in the SEO/GEO AI visibility landscape.

Key skills/competency

• SEO
• AI Discoverability
• Technical SEO
• Content Optimization
• Google Search Console
• SEMrush
• Adobe Analytics
• Schema Markup
• Page Speed
• Cross-functional Collaboration