Senior Marketing Manager

About Pettable

Pettable is the leading platform connecting people with licensed clinicians for emotional support animal (ESA) accommodation letters under the Fair Housing Act. We're not a form-fill operation - we run a real clinical network of ~70 licensed therapists across all 50 states and have served nearly half a million customers.

Pettable operates under its parent company Receptive. The business is growing and at an inflection point: we're building a standalone team and systems to support Pettable's next chapter. This is a rare opportunity to own a meaningful growth function at an efficient, growing business.

About the Role

We're hiring a Senior Marketing Manager to own everything marketing that isn't paid acquisition. That means lifecycle marketing, SEO and content, and partnership execution - the channels and systems that nurture customers, retain subscribers, and build Pettable's presence beyond paid ads.

You'll work alongside a Head of Performance Marketing (who owns paid acquisition and conversion) and report directly to Pettable's General Manager. You’ll initially operate as an individual contributor while leveraging freelancers, contractors, and cross-functional support. Over time, there may be opportunities to expand ownership and team scope as the function grows.

This role is ideal for someone who's strong at lifecycle, has real opinions about content and SEO, has experience working with brand and strategic partners, and wants the variety of working across multiple marketing functions at a scaling.

What You'll Own and What Success Looks Like

What You'll Own

• Lifecycle marketing: You own lifecycle: email and SMS flows, subscriber engagement, renewal sequences, nurture and win-back campaigns, and the overall communication cadence for existing customers. You’ll inherit an already-established lifecycle and retention foundation with significant room for optimization and expansion. Near-term, you'll lead a revamp of our current lifecycle flows - improving copy, creative, and segmentation while keeping the architecture that works. Long-term, you'll build out a retention strategy that directly improves subscriber metrics and collaborate with the Performance Marketing team on conversion optimization.
• SEO and content strategy: You'll own the organic content roadmap - what we publish, why, and how it ranks. You may manage freelance writers and contractors for production, but you set the strategy: keyword priorities, content calendar, and how organic traffic feeds into the acquisition funnel. This is a channel with significant growth potential for Pettable.
• Partnership execution and co-marketing: You’ll own partnership execution: co-marketing campaigns, launch plans, ongoing partner communications, and performance tracking. If a large partnership takes off, you'll flex into managing that relationship day-to-day.
• Social and influencer strategy & execution: You'll keep Pettable's social presence alive and credible, and run early experiments with influencer and creator partnerships to test whether the channel works for our category. This is a test-and-learn area, not a core mandate - the bulk of your time goes to lifecycle, content, and partnerships.

What Success Looks Like

First 30 days: Learn the ecosystem

• Complete handoff from Receptive's lifecycle and organic teams.
• Understand the current lifecycle setup: what’s working well, what needs improvement, and where the biggest opportunities are.
• Audit the current SEO and content footprint.
• Build working relationships with team members and understand how lifecycle, content, SEO, and partnerships fit into the broader acquisition and retention picture.
• Map the customer journey from the lifecycle side.
• Plan for go-forward reporting.

First 60 days: Start building

• Deliver a lifecycle audit with clear recommendations.
• Have a content and SEO roadmap for the next quarter.
• Report on key metrics weekly and monthly.
• Identify 2-3 experiments to run with clear hypotheses and measurement criteria.

First 90 days: Show results

• Lifecycle flow revamp is complete or well underway.
• Content is published on a regular cadence.
• At least 1 experiment has been launched with early data.
• Established a working rhythm and clear ownership with other team members.
• Feel real ownership over metrics and have answers for underperformance.

180 days and beyond: Own the organic and retention engine

• Subscriber retention metrics are trending in the right direction.
• Organic traffic is growing and a repeatable content engine is running.
• Partnerships are managed smoothly with demonstrable results.
• Be a partner to the GM and Head of Performance Marketing on the full marketing picture.

Who You Are

• You have 5+ years of marketing experience, with deep expertise in lifecycle and retention marketing and meaningful exposure to content, SEO, partnerships, and organic growth channels.
• You know how to build marketing programs from scratch, measure performance, and continuously optimize based on results.
• You are a strong marketing generalist who enjoys balancing strategy and execution.
• You are comfortable moving between lifecycle marketing, content initiatives, partnership programs, influencer experiments, and other growth opportunities as business priorities evolve.
• You are data-informed and highly analytical.
• You have a proven track record driving email and retention performance, ideally within Klaviyo, and partnering closely with growth, performance marketing, operations, and leadership teams.
• You have experience owning SEO, content, and partnership initiatives.
• You are comfortable managing freelancers, agencies, creators, and contractors.
• You thrive in fast-paced, ambiguous environments and have experience working within DTC, subscription, marketplace, pet care, or health and wellness businesses.
• You are excited by AI-native marketing tools and actively leverage AI to improve effectiveness, efficiency, and creativity.

Where You’ll Work & What You’ll Receive

We’re a remote-first company.

This position is U.S.-based and priority consideration will be given to candidates in Central, Mountain, and Pacific time zones.

The target base salary range for this role is $110,000 to $135,000 per year + bonus potential, depending on experience, expertise, internal pay equity, and other business considerations.

Full-time, US-based employees are eligible for comprehensive benefits, including medical, dental, and vision coverage with generous employer contributions (Receptive covers 100% of the premium for an employee’s coverage), a 401k with 4% employer match, monthly wellness stipend, annual L&D budget, flexible time off, company holidays, and paid parental leave.