Web Operations Manager

About Persona

Persona is a company that enables top startups to hire talent from across the globe. Our vision is to create a future where everyone can find their ideal role and companies can discover the world's best talent. Founded by Stanford University graduates, Persona collaborates with the fastest-growing technology startups, many of which are funded by leading investors like Founders Fund, Sequoia Capital, and Andreessen Horowitz.

As a talent agency, Persona recruits, trains, and staffs talented remote professionals. This role offers an exciting opportunity to work closely with the future giants of the tech world, helping them build their organizations and achieve next-level success. We provide comprehensive support, including training, mentoring, and technology resources, to ensure our hires thrive and are content in their roles. Our large international team is dedicated to supporting new Persona team members, aiming to offer excellent long-term career opportunities to everyone who joins us.

We are a global team of passionate problem solvers dedicated to building new things and delighting our customers. Our diverse team, united by a culture of continuous learning and improvement, consists of motivated, hard-working individuals spanning the globe.

What We're Looking For

We are seeking a Web Operations Manager to take full ownership of Persona's expanding digital ecosystem. This encompasses overseeing multiple websites, various tools, and the systems that power our therapy and wellness network.

The ideal candidate will manage and enhance daily web operations, ensuring all systems function efficiently. They will continuously seek smarter, more automated approaches to work. This role requires hands-on experience with WordPress and related platforms, a proactive attitude towards problem-solving, and confidence in recommending new tools and technologies to improve workflow and performance.

While not a full-stack developer role, technical fluency is essential. You should be capable of understanding, troubleshooting, and effectively communicating with developers when advanced coding is necessary.

Responsibilities – What You'll Do

• Website & Systems Ownership
  • Manage and maintain all organizational websites (WordPress, Squarespace).
  • Ensure platforms are updated, secure, and fully functional across various devices and browsers.
  • Troubleshoot minor issues and implement front-end fixes using HTML, CSS, or JavaScript.
  • Maintain hosting, domains, SSL certificates, and manage plugin updates.
  • Document systems, credentials, and workflows to ensure continuity and smooth operations.
  • Take complete ownership of web operations, ensuring organization, consistency, and reliability.
• Content Management & Publishing
  • Upload and format pages, blogs, and resources within WordPress or Squarespace.
  • Update site copy, links, and Calls-to-Action (CTAs) across multiple pages and platforms.
  • Manage PDFs, brochures, and downloadable assets, ensuring accuracy and alignment with live content.
  • Coordinate efficiently with the marketing team to implement design or copy updates.
• Automation, AI, & Workflow Optimization
  • Manage and expand automations within ActiveCampaign (email journeys, tagging, segmentation, and lead capture flows).
  • Leverage knowledge of other automation tools like Zapier or Make to enhance workflow efficiency.
  • Integrate tools such as Airtable, Jotform, or Softr to streamline internal systems.
  • Utilize AI tools (e.g., ChatGPT, Midjourney, or automation assistants) to accelerate updates, testing, and documentation.
  • Proactively identify opportunities to automate recurring tasks and improve team efficiency.
  • Stay informed about emerging technologies and share insights beneficial for digital operations.
• Analytics & Search Infrastructure
  • Manage Google Analytics, Google Search Console, and XML sitemaps for all sites.
  • Ensure correct indexing, page structure, and overall site visibility.
  • Support performance tracking and provide keyword insight reporting.
• Collaboration & Continuous Improvement
  • Work closely with marketing, operations, and design teams to align web systems with brand goals.
  • Ensure a cohesive and optimal user experience across all sites and platforms.
  • Proactively recommend improvements, from new plugins to workflow enhancements.
  • Maintain organized processes, thorough documentation, and clear communication across teams.

Qualifications

Required Skills

• 3–5 years of experience managing websites or digital systems.
• Strong proficiency with WordPress (including Divi, Elementor, or similar page builders) and working knowledge of Squarespace.
• Familiarity with HTML, CSS, and JavaScript for front-end troubleshooting.
• Experience managing automations within ActiveCampaign or similar CRM platforms.
• Understanding of workflow automation tools (e.g., Zapier, Make) and strategic application.
• Solid understanding of Google Analytics and Google Search Console.
• Excellent organizational and documentation skills.
• Ability to work independently, manage multiple projects, and communicate effectively with both technical and non-technical collaborators.
• Fully fluent in English.
• Ability to commit long-term and full-time.

Nice to Have

• Experience with Airtable or Softr.
• Knowledge of HIPAA-conscious data handling and website security.
• Curiosity about AI, automation, and emerging technology.
• Experience coordinating with developers or creative teams.

What We Offer

• Best salaries in the industry.
• Permanent ability to work from anywhere in the world.
• Opportunities for growth and advancement.
• A fast-paced and collaborative environment.
• Warm and friendly company culture.
• Full benefits package.

Benefits at Persona

• Health insurance.
• Unlimited paid time off (paid sick and vacation leaves).
• Annual bonuses based on performance.
• Monthly tech allowance.
• Opportunity to be paid in your currency of choice.
• Other benefits depending on seniority.

This is a full-time, long-term role, exclusively dedicated to serving one of our clients. We seek individuals ready to fully commit their time and energy to a single company, growing and developing alongside it. All roles at Persona are 100% work-from-anywhere (work from home or wherever suits you best). If this is your first time working for a U.S. company, we provide guidance and assistance for setting up as a remote professional. Once hired, we will carefully match you to a client company that perfectly aligns with your career background, skills, and goals.

Key skills/competency

• WordPress Management
• Web Operations
• HTML/CSS/JavaScript
• ActiveCampaign Automation
• Workflow Optimization
• Google Analytics
• Google Search Console
• Digital Systems Management
• Technical Troubleshooting
• Project Documentation