SEO Director

About Persona

Persona is a talent agency that helps top startups hire global talent. Our vision is a future where each person can find the best role for them and companies can discover the world’s best talent. Founded by two Stanford University graduates, Persona partners with the world’s fastest-growing technology startups, funded by leading investors like Founders Fund, Sequoia Capital, and Andreessen Horowitz.

We recruit, train, and staff talented remote professionals, offering opportunities to work closely with the future Googles, Facebooks, and Amazons of the world—building out their organizations and helping them reach the next level of success. We support everyone we hire with training, mentoring, and technology resources to enable them to do their best and be happy in their roles. Our large international team is dedicated to supporting new Persona team members, aiming to provide excellent long-term career opportunities for everyone who joins.

Who’s building Persona?

We are a global team of passionate problem solvers who love to build new things and make our customers happy. Our motivated, hard-working team spans the globe, united by a culture of learning and continuous improvement.

The Role: SEO Director

As an SEO Director, you’ll own the strategy and execution for 1-2 clients in the mental health space. This is a senior, hands-on leadership role responsible for guiding client growth from discovery through implementation, evaluation, and optimization.

This role goes beyond traditional SEO performance. It requires a nuanced approach that balances technical expertise, strategic thinking, strong project ownership, and deep empathy for mental health and mental well-being. You will act as a trusted partner to client leadership teams and play a critical role in helping mental health startups scale their impact globally.

Responsibilities – What You'll Do

• Own client projects end-to-end, from discovery and strategy development through execution, measurement, and iteration.
• Lead SEO strategy and execution for 1-2 high-profile mental health clients, creating tailored approaches to help them scale sustainably.
• Drive measurable growth by prioritizing, executing, and optimizing large-scale SEO initiatives across technical SEO, content, and on-page optimization.
• Serve as the primary SEO owner for client engagements, managing timelines, deliverables, and stakeholder expectations.
• Act as a proactive growth partner, continuously identifying SEO, content, and technical opportunities to drive business impact - recommending improvements, fixes, and new initiatives without waiting for direction.
• Collaborate closely with marketing and cross-functional teams (content, product, PR, communications) to align SEO initiatives with broader business goals.
• Track performance by building forecasts, setting targets, and delivering clear, data-driven insights through regular reporting.
• Lead keyword research, content strategy development, on-page optimizations, and testing initiatives to refine and improve client growth strategies.

Requirements

• At least 5 years of experience leading SEO initiatives, with a strong track record of driving organic growth through SEO strategy and execution.
• Experience owning SEO in in-house or startup environments is strongly preferred.
• Passion for mental health and mental well-being, with a thoughtful and empathetic approach to working in this space.
• Strong understanding of SEO strategies, particularly within health, wellness, or regulated industries.
• Demonstrated ability to own projects independently, make decisions, and drive execution without heavy oversight.
• Deep expertise with industry-standard SEO tools and methodologies.
• Strong project management skills and experience working with senior stakeholders and external partners.
• A hands-on, adaptable leader who is comfortable executing tactical work while maintaining strategic oversight.
• Excellent communication and collaboration skills.
• Self-starter who thrives in fast-paced, remote-first startup environments.
• Proven ability to work in a fully remote environment, with most working hours overlapping the Pacific Time Zone.

What We Offer

• Best salaries in the industry.
• Permanent ability to work from anywhere in the world.
• Opportunities for growth and advancement.
• A fast-paced and collaborative environment.
• Warm and friendly company culture.
• Full benefits.

Benefits at Persona

• Health insurance.
• Unlimited paid time off (paid sick and vacation leaves).
• Annual bonuses based on performance.
• Monthly tech allowance.
• Opportunity to be paid in your currency of choice.
• Others depending on seniority.

This is a full-time and long-term role, dedicated exclusively to serving one of our clients. We are looking for individuals who are ready to fully commit their time and energy to one company and grow and develop along with that company. All roles at Persona are 100% work-from-anywhere (work from home or wherever it suits you best). If this is your first time working for a U.S. company, that’s okay; we provide guidance and assistance getting set up as a remote professional. Once hired, we will carefully match you to a client company of ours that perfectly suits your career background, skills, and goals.

Key skills/competency

• SEO Strategy
• Organic Growth
• Technical SEO
• Content Strategy
• On-Page Optimization
• Project Management
• Stakeholder Management
• Data Analysis
• Mental Health Industry Knowledge
• Remote Leadership