SEO Director

About Persona

Persona is the company top startups use to hire people from all around the world. Our vision is a future where each person can find the best role for them and companies can discover the world’s best talent. Founded by two Stanford University graduates, Persona works with the world’s fastest-growing technology startups. Our clients are funded by some of the world’s top investors, like Founders Fund, Sequoia Capital, and Andreessen Horowitz.Persona is a talent agency that recruits, trains, and staffs talented remote professionals such as yourself. This is an opportunity to work closely with the future Googles, Facebooks, and Amazons of the world—building out their organizations and helping them reach the next level of success.We support everyone we hire with training, mentoring, and technology resources so they are enabled to do their best and are as happy as possible in their roles. We have a large international team dedicated to supporting and taking care of new Persona team members, and our goal is to provide excellent long-term career opportunities for everyone who joins the team.We are a global team of passionate problem solvers who love to build new things and make our customers happy. Our team is made up of motivated, hard-working people spanning the globe, united by a culture of learning and continuous improvement.

What we’re looking for: SEO Director

As an SEO Director, you’ll own the strategy and execution for 1-2 clients in the mental health space. This is a senior, hands-on leadership role responsible for guiding client growth from discovery through implementation, evaluation, and optimization.This role goes beyond traditional SEO performance. It requires a nuanced approach that balances technical expertise, strategic thinking, strong project ownership, and deep empathy for mental health and mental well-being. You will act as a trusted partner to client leadership teams and play a critical role in helping mental health startups scale their impact globally.

Responsibilities—what you'll do:

• Own client projects end-to-end, from discovery and strategy development through execution, measurement, and iteration.
• Lead SEO strategy and execution for 1-2 high-profile mental health clients, creating tailored approaches to help them scale sustainably.
• Drive measurable growth by prioritizing, executing, and optimizing large-scale SEO initiatives across technical SEO, content, and on-page optimization.
• Serve as the primary SEO owner for client engagements, managing timelines, deliverables, and stakeholder expectations.
• Act as a proactive growth partner, continuously identifying SEO, content, and technical opportunities to drive business impact - recommending improvements, fixes, and new initiatives without waiting for direction.
• Collaborate closely with marketing and cross-functional teams (content, product, PR, communications) to align SEO initiatives with broader business goals.
• Track performance by building forecasts, setting targets, and delivering clear, data-driven insights through regular reporting.
• Lead keyword research, content strategy development, on-page optimizations, and testing initiatives to refine and improve client growth strategies.

Requirements:

• At least 5 years of experience leading SEO initiatives, with a strong track record of driving organic growth through SEO strategy and execution.
• Experience owning SEO in in-house or startup environments is strongly preferred.
• Passion for mental health and mental well-being, with a thoughtful and empathetic approach to working in this space.
• Strong understanding of SEO strategies, particularly within health, wellness, or regulated industries.
• Demonstrated ability to own projects independently, make decisions, and drive execution without heavy oversight.
• Deep expertise with industry-standard SEO tools and methodologies.
• Has operated as a growth owner or client manager, ideally leading strategy with founders or senior stakeholders
• Has AI-native SEO experience, specifically GEO/LLM search strategies and generative search visibility (not just using AI tools for content workflows)
• Proven ability to work in a fully remote environment, with most working hours overlapping the Pacific Time Zone.

What we offer:

• Best salaries in the industry
• Permanent ability to work from anywhere in the world
• Opportunities for growth and advancement
• A fast-paced and collaborative environment
• Warm and friendly company culture
• Full benefits

Benefits at Persona:

• Health insurance
• Unlimited paid time off (paid sick and vacation leaves)
• Annual bonuses based on performance
• Monthly tech allowance
• Opportunity to be paid in your currency of choice
• Others depending on seniority

Persona offers a full-time, long-term role dedicated to serving one client. We seek individuals ready to commit their time and energy to one company and grow with it. All roles are 100% work-from-anywhere. We provide guidance for those new to working with U.S. companies. Once hired, you will be matched to a client that suits your background, skills, and goals. We are also hiring for roles in administration, bookkeeping, accounting, finance, project management, operations, recruiting, human resources, content writing, social media management, research, executive assistance, customer service, customer support, technical support, data management, video editing, sales, account management, marketing, and design. Visit our website for more information: https://www.personatalent.com/

Key skills/competency

• SEO Strategy
• Technical SEO
• Content Strategy
• On-Page Optimization
• Keyword Research
• Performance Tracking
• Client Management
• Growth Marketing
• AI-Native SEO
• Mental Health Industry