Marketing Specialist

Marketing Specialist at Persona

Persona is seeking a Marketing Specialist to support the execution of marketing initiatives across email, content, SEO, reporting, workflows, and cross-functional projects. This role involves keeping campaigns and projects organized, contributing to daily marketing execution, and supporting efficient team operations. If you are organized, proactive, detail-oriented, and possess strong writing skills with a willingness to learn, this opportunity is a great fit. You will enjoy both creative and operational tasks, from drafting content and supporting email campaigns to conducting research and improving workflows. The role is fully remote and offers growth potential in email marketing, reporting, and campaign execution.

Responsibilities

• Support the planning, building, testing, and execution of email campaigns in Klaviyo.
• Track email campaign performance and maintain reporting on key metrics.
• Analyze campaign results and identify opportunities for optimization.
• Assist with creating candidate-focused and other marketing content.
• Research, draft, edit, format, and optimize blog content for SEO.
• Conduct keyword research, competitor research, and content research.
• Support on-page SEO implementation for blog and website content.
• Assist with marketing automations, workflows, and implementation projects.
• Maintain trackers, dashboards, documentation, and project plans.
• Provide support for social media content and coordination.
• Support cross-functional projects and coordinate with team members.
• Assist with ad hoc reporting, research, content updates, and special projects.

Requirements

• 2+ years of experience in marketing, content, campaign coordination, or a related role.
• Experience supporting email marketing campaigns, ideally in Klaviyo or a similar platform.
• Strong writing, editing, and proofreading skills.
• Understanding of SEO fundamentals and on-page SEO best practices.
• Experience conducting keyword research, competitor research, and content research.
• Comfort working with campaign and content performance data.
• Strong organizational skills and ability to manage multiple projects and deadlines.
• High attention to detail and strong quality control.
• Comfort using AI tools for research and drafting, with good judgment and editing skills.
• Experience using Google Workspace and learning new marketing platforms quickly.
• Strong communication skills and ability to collaborate across teams.
• A proactive, resourceful approach and interest in growing ownership over time.

Nice To Have

• Experience with Klaviyo.
• Experience with WordPress or another CMS.
• Experience with SEO tools (Ahrefs, SEMrush, Google Search Console).
• Experience supporting marketing automations or workflow implementation.
• Experience assisting with campaign reporting and performance recommendations.
• Comfort with integrations, webhooks, APIs, and automation.
• Familiarity with Canva or basic creative asset coordination.
• Experience working across cross-functional projects.

What We Offer

• Best salaries in the industry.
• Permanent ability to work from anywhere in the world.
• Opportunities for growth and advancement.
• A fast-paced and collaborative environment.
• Warm and friendly company culture.
• Full benefits, including health insurance and unlimited paid time off.
• Annual bonuses and monthly tech allowance.

Key skills/competency

• Marketing Specialist
• Email Marketing
• Content Creation
• SEO
• Klaviyo
• Campaign Management
• Performance Analysis
• Content Optimization
• Marketing Automation
• Remote Work