8 days ago
Sr Brand Manager - 7up and Mirinda
PepsiCo
On Site
Full Time
₹0
Gurugram, Haryana, India
Job Overview
Job TitleSr Brand Manager - 7up and Mirinda
Job TypeFull Time
CategoryCommerce
Experience5 Years
DegreeMaster
Offered Salary₹0
LocationGurugram, Haryana, India
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Job Description
Overview
Lead the Brand 7Up and its Pack/Product innovations for India BU. This Position helps the category lead for Flavours to drive Brand Penetration, Equity and Volumes for 7Up, thus strengthening PepsiCo's play within the CSD segment. This person shall also be the key point of contact between Global and India collaboration on the Brand for better synergies, efficiencies, and strategic alignments on the Brand.
Responsibilities
- Translate Region SBP goals on 7Up to robust AOP tactics.
- Lead the task of building 7Up Core as a national brand, stretching outside its core South market.
- Build a robust architecture on 7Up which supports the brand’s stretch in the relevant demand space.
- Partner with global and regional brand leads to execute brand strategies and plans for 7Up.
- Ensure translation of Brand Priorities in market by collaborating with Franchise managers.
- Build 7Up as a strong, differentiated Brand with relevant regional nuances and strategic consumer touch points.
Qualifications
Experience and Qualification
- MBA-Marketing from a premier institute.
- 7-8 years of FMCG experience in brand marketing complimented with a Sales/trade marketing experience.
Skills And Behavioural Attributes
- Strong leadership and influencing skills to represent brand interests while collaboratively developing regional plans.
- Ability of working in a complex, matrix environment.
- Strong collaboration skills to partner with global, regional, and functional leaders & teams.
- A marketer rooted in basics yet augmented with modern cultural reality of Youth.
- An agile learner, Doer, go getter and Problem solver.
Key skills/competency
- Brand Strategy
- Product Innovation
- Market Penetration
- Brand Equity
- Consumer Insights
- Marketing Leadership
- Cross-functional Collaboration
- Budget Management
- Go-to-Market Strategy
- Regional Marketing
How to Get Hired at PepsiCo
- Research PepsiCo's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor.
- Tailor your resume: Highlight FMCG brand marketing, product innovation, and sales/trade marketing experience for PepsiCo.
- Showcase leadership & influence: Prepare examples demonstrating collaboration and impact in complex, matrix organizations.
- Demonstrate market understanding: Articulate insights into Indian consumer trends, regional nuances, and youth culture.
- Network effectively: Connect with PepsiCo marketing professionals on LinkedIn for insights and potential referrals.
Frequently Asked Questions
Find answers to common questions about this job opportunity
01What is PepsiCo's strategy for the 7Up and Mirinda brands in India?
02How important is regional market understanding for the Sr Brand Manager, 7Up and Mirinda role at PepsiCo?
03What kind of cross-functional collaboration is expected in this Sr Brand Manager role at PepsiCo?
04How does PepsiCo approach brand innovation for its CSD portfolio like 7Up and Mirinda?
05What leadership attributes does PepsiCo seek in candidates for the Sr Brand Manager, 7Up and Mirinda position?
06How can I demonstrate my understanding of the Indian youth consumer for the PepsiCo Sr Brand Manager role?
07What is the typical interview process for a Sr Brand Manager position at PepsiCo in India?
08Will prior sales or trade marketing experience be beneficial for this Sr Brand Manager, 7Up and Mirinda role at PepsiCo?
09What are PepsiCo's expectations regarding AOP tactics and SBP goals for the 7Up brand?
10How does the Sr Brand Manager role contribute to PepsiCo's overall CSD segment strategy in India?
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