Senior Brand Manager, Energy UK
PepsiCo
Job Overview
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Job Description
Overview
The Senior Brand Manager, Energy UK will be responsible for leading the energy strategy in the UK. This involves developing calendar initiatives in partnership with sector and IB teams. The role requires creating assets, leveraging Insights teams and bottlers to understand consumer needs. The candidate will also lead the TCP agenda, ensuring effective media and plans are in place. A key aspect is driving bottler alignment to plans and coordinating BTL activity with ATL. Contributions to key business processes like ICP, TCP planning, and Comms development are expected, alongside managing, planning, and monitoring A&M spend.
Responsibilities
- Support the Marketing Director in delivering the energy strategy and brand calendars.
- Lead the development of set initiatives in the calendar, creating and delivering programs.
- Lead and develop effective and compelling TCP and media plans.
- Lead the Insights plan and implement learnings into campaign development.
- Lead digital and OOH content production.
- Lead artwork, key visual, and shopper toolkit development and handover.
- Lead Influencer strategy and implementation.
- Lead the ‘Live Nation partnership’, including festival and sampling activation.
- Lead social media strategy, content development, and activation.
- Understand and represent the needs of our bottlers and help build initiatives into our plans.
- Collaborate with the bottler to create selling materials.
- Shape a perfect portfolio from a consumer/shopper needs perspective, NRM and PPA considerations.
- Lead A&M (Advertising & Marketing) in the UK.
- Lead performance management, including recommending course correction and actions.
- Lead key projects through the Gate Stage process, representing the needs of PepsiCo and the bottler.
Qualifications
- Strong consumer understanding and brand building skills, including leveraging consumer insights for stronger activations and campaigns.
- Analytical skills to create robust analysis and meaningful insights for driving actions and highlighting opportunities.
- Commercially savvy with a grasp of commercial basics to work independently with Carlsberg Britvic brand managers.
- Proven project management track record in managing multiple projects in a fast-moving, ever-changing environment (ideally FMCG), demonstrating maturity and foresight.
- Experience in engaging and leading cross-functional teams, internal, and external partners.
- Experience leading external agencies to develop and deliver winning marketing plans and content.
- Budget Management experience.
Key Behaviours
- Proactive approach and can-do attitude; a self-starter managing complex, hands-on projects.
- Strong bias to action with a proven track record of overcoming challenges.
- Innovative, curious, comfortable challenging the status quo, and bringing creativity to problem-solving.
- Fluent in digital and social media, passionate about connecting brands into cultural conversations.
- Collaborative and ONE TEAM approach; high-capacity leadership to influence, encourage teamwork, and build strong relationships.
- Excellent communication skills to engage and influence stakeholders, galvanize teams, and gain organizational buy-in.
- Demonstrates passion, enjoyment, and pride in their work to inspire others.
- Strong time management skills and ability to prioritize and focus effectively.
Why Join PepsiCo?
PepsiCo offers a competitive salary, bonus, car allowance, flexible working, and a wide range of benefits including critical illness cover, discounted gym memberships, enhanced parental leave, and electric car schemes. Our commitment to wellbeing and career growth has earned us the Top Employer title for 14 years running.
Equal Opportunities
PepsiCo is an equal opportunity employer, committed to the Equality Act 2010. We welcome applicants from all backgrounds and will provide necessary adjustments to support you through the recruitment process.
About PepsiCo
PepsiCo products are enjoyed by consumers over one billion times a day globally, generating nearly $92 billion in net revenue in 2024. The portfolio includes iconic brands like Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s vision is to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive), a strategic end-to-end transformation focusing on sustainability and human capital. For more information, visit www.pepsico.com.
Key skills/competency
- Brand Strategy
- Consumer Insights
- Campaign Management
- Digital Marketing
- Social Media Marketing
- Project Management
- Agency Management
- Budget Management
- FMCG Experience
- Cross-functional Leadership
How to Get Hired at PepsiCo
- Research PepsiCo's culture: Study their mission, values (especially pep+), recent news, and employee testimonials on LinkedIn and Glassdoor.
- Tailor your resume: Customize your experience to highlight brand management, consumer insights, digital marketing, and FMCG expertise relevant to the Senior Brand Manager, Energy UK role.
- Showcase strategic thinking: Prepare to discuss past experiences where you led brand strategy, managed complex projects, or drove measurable business impact in consumer goods.
- Highlight collaboration and leadership: Emphasize your ability to work with cross-functional teams, external agencies, and bottlers, demonstrating strong communication and influence.
- Demonstrate energy market understanding: Research the UK energy drink market and be ready to discuss trends, challenges, and opportunities relevant to PepsiCo's brands.
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