Pepsi Brand Marketing Senior Analyst, Iberia

Pepsi Brand Marketing Senior Analyst, Iberia at PepsiCo

CAREERS TO SMILE ABOUT

At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact on your career and on the world around you.

Are you interested in a career in Marketing in PepsiCo?

Then now is the time to explore the opportunities of PepsiCo: join us as the next Pepsi Brand Marketing Senior Analyst, Iberia.

Working with inspiring and experienced colleagues, you'll find that the atmosphere in our office in Barcelona or Madrid is informal and engaging. With an active, get-things-done culture, this is a place where your dynamism and agility will make a difference. Your mission: We are recruiting a Pepsi Brand Marketing Senior Analyst, Iberia in Spain to lead all consumer marketing activities in Iberia.

Responsibilities

• Contribute to the development of brand strategies and support long-term planning, working closely with European category teams and external partners to ensure strategic alignment and local relevance
• Assist in translating ICP into AOP plans, providing relevant analysis and suggesting strategies or initiatives that drive brand growth
• Lead the execution of key AOP initiatives across media, PR and digital, ensuring flawless delivery, strong cross-functional and agency partners coordination and clear performance tracking.
• Apply analytical skills to interpret insights and recommend business activities aimed at improving brand KPIs such as volume, market share, net sales, brand equity and penetration.
• Be accountable for the performance of owned initiatives, ensuring delivery against agreed business and brand KPIs.
• Collaborate in a matrix environment, demonstrating good teamwork and communication skills.
• Play an active role to innovation projects, including Price Pack Architecture and key initiatives for Pepsi in the Spanish and Portuguese market.

Qualifications

What will you need to succeed?

• Degree in business.
• 8 years’ experience in marketing roles ideally within FMCG environments.
• Fluent in English & Spanish.
• Influencing skills: proven ability to manage internal and external stakeholder
• Experience working with AFH / Off trade channel is a plus.
• Insights led thinking and analytical and communication skills.
• Digital area knowledge.
• Strong cultural awareness and curiosity, with a solid understanding of consumer culture, social trends and how they translate into relevant brand opportunities.
• Passion to win in the marketplace with a proactive, ownership-driven attitude

Don’t worry if your experience isn’t a perfect match - if you’re excited about the role, we’d love to hear from you!

Why PepsiCo Iberia?

PepsiCo Iberia, part of the Western Europe Operating Unit, is home to a team of nearly 3,000 talented employees across our Barcelona, Madrid, Vitoria and Lisbon headquarters, and our production sites in Spain and Portugal.

With iconic brands like Pepsi, 7UP, Alvalle, Lay’s or Doritos, we continue to shape the food and beverage landscape as one of the region’s leading companies.

At PepsiCo, you’re not just joining a business - you’re joining a culture that champions innovation, encourages bold thinking and empowers every individual to make an impact.

Come and join an environment where it’s great to work:

• At least 28 days of annual leave
• On‑site canteen offering low‑priced menus
• Company‑paid bus from Vitoria to the office
• Hybrid working model
• Flexible working hours
• Positive and supportive work environment

Key skills/competency

• Brand Strategy
• Consumer Marketing
• Digital Marketing
• Market Analysis
• KPI Tracking
• FMCG Experience
• Cross-functional Collaboration
• Innovation Management
• Stakeholder Influence
• Cultural Awareness