eCom Product Manager
PepsiCo · Kfar Saba, Center District, Israel
- On site
- Full-time
- $120,000 / year
- Kfar Saba, Center District, Israel
Job highlights
- Own and evolve DTC digital experience globally.
- Drive product strategy for business growth.
- Optimize end-to-end e-commerce customer journey.
- Utilize data and experimentation for decisions.
- Collaborate with cross-functional teams.
About the role
E-Commerce Product Manager (DTC)
SodaStream is the world’s #1 sparkling water brand and a global leader in home carbonated beverage solutions, sold in over 46 countries. As part of the PepsiCo family, SodaStream supports the PepsiCo Positive (pep+) initiative and is deeply committed to sustainability, innovation, and positive impact for people and planet.
We’re looking for a driven, data-minded E-Commerce Product Manager to join our Direct-to-Consumer (DTC) team at SodaStream HQ. This role sits at the intersection of business, customer experience, and technology, with clear ownership of the digital product across global markets.
If you’re passionate about building scalable, high-performing DTC experiences and want your work to truly matter—we’d love to meet you.
The Role
As an E-Commerce Product Manager, you will own and evolve SodaStream’s DTC digital experience across markets. You will drive product strategy and execution that support business growth, improve customer experience, and optimize the end-to-end e-commerce funnel—from discovery to post-purchase.
You will work closely with cross-functional stakeholders including marketing, UX, development, analytics, operations, and external vendors to define, prioritize, and deliver impactful product initiatives.
What You’ll Do
- Own and execute the DTC product roadmap, translating business and customer needs into high-impact product initiatives.
- Lead end-to-end delivery: discovery, requirements definition, UX collaboration, development coordination, QA, and launch.
- Drive continuous improvement of the customer journey across browse, PDPs, checkout, subscriptions, fulfillment, and post-purchase.
- Launch and scale SodaStream’s DTC websites in new markets, balancing global standards with local needs.
- Use data and experimentation (analytics, A/B testing, CRO) to measure impact, optimize performance, and inform decisions.
- Communicate progress, insights, and recommendations to key stakeholders while gathering feedback to refine the product.
- Stay current on e-commerce best practices and industry trends, proactively identifying opportunities for improvement.
What You Bring
- 3+ years of experience as a Product Manager in a cross-functional, digital environment.
- Strong hands-on experience with DTC or e-commerce products, owning features from concept to launch.
- Solid understanding of the end-to-end e-commerce funnel, including UX/UI, checkout, fulfillment, and customer service.
- Highly data-driven mindset with experience using analytics and experimentation tools (e.g., Google Analytics, A/B testing).
- Excellent prioritization, project management, and stakeholder communication skills.
- Experience working with global teams, multiple markets, and external partners.
- Full professional proficiency in English.
Key skills/competency
- E-Commerce Product Manager
- Direct-to-Consumer (DTC)
- Product Roadmap
- Customer Experience
- Data Analysis
- A/B Testing
- UX/UI
- Stakeholder Management
- Project Management
- Global Markets
Skills & topics
- E-Commerce Product Manager
- DTC
- Product Management
- E-commerce
- Digital Product
- Roadmap
- Customer Experience
- Analytics
- A/B Testing
- CRO
- UX/UI
- Stakeholder Management
- Project Management
- Global Markets
- PepsiCo
- SodaStream
- Kfar Saba
How to get hired
- Tailor your resume: Highlight your DTC and e-commerce product management experience, emphasizing ownership from concept to launch.
- Showcase data skills: Provide examples of using analytics and A/B testing to drive product decisions and optimizations.
- Demonstrate collaboration: Illustrate your experience working with cross-functional teams, global markets, and external partners.
- Quantify achievements: Use metrics to show the impact of your product initiatives on business growth and customer experience.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the primary focus of the E-Commerce Product Manager role at SodaStream?
- The E-Commerce Product Manager will own and evolve SodaStream's Direct-to-Consumer (DTC) digital experience across global markets, focusing on driving product strategy and execution to support business growth and enhance customer experience.
- What kind of experience is required for the E-Commerce Product Manager position at PepsiCo's SodaStream?
- Candidates need at least 3 years of experience as a Product Manager in a digital environment, with strong hands-on experience in DTC or e-commerce products, and a solid understanding of the end-to-end e-commerce funnel.
- What tools and methodologies are important for this E-Commerce Product Manager role?
- A highly data-driven mindset is crucial, with experience using analytics and experimentation tools such as Google Analytics and A/B testing platforms to measure impact and optimize performance.
- How does this role contribute to PepsiCo's broader initiatives?
- As part of the PepsiCo family, SodaStream's initiatives, including those led by this E-Commerce Product Manager, support the PepsiCo Positive (pep+) initiative, focusing on sustainability, innovation, and positive impact.
- What does 'owning the DTC product roadmap' entail for this position?
- Owning the DTC product roadmap means translating business and customer needs into high-impact product initiatives, and overseeing their entire lifecycle from discovery and requirements definition through to launch and ongoing optimization.
- Is there an opportunity to work on global expansion in this role?
- Yes, a key responsibility is to launch and scale SodaStream's DTC websites in new markets, which involves balancing global standards with local market needs.
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