Communications Manager, Digital & Web
@ PepsiCo

Purchase, NY
$142,000
On Site
Full Time
Posted 1 day ago

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XXXXXXXXX XXXXXXXXXXX XXXXXXXX****** @pepsico.com
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Job Details

Overview

The Communications Manager, Digital & Web at PepsiCo is responsible for supporting the strategy, operations, and continuous improvement of the corporate web ecosystem and related channels. This role involves working across departments to deliver engaging, user-centered content and experiences aligned with corporate priorities.

Responsibilities

  • Web & Content Strategy Support: Contribute to the content roadmap, update site content, and maintain web consistency in line with brand and compliance standards.
  • CMS Management & Digital Publishing: Serve as a hands-on expert with PepsiCo’s CMS (Sitecore), support content workflows, and partner to publish high-impact content.
  • UX, Design, and Technical Collaboration: Collaborate with agencies and developers on usability, accessibility, and performance improvements.
  • Analytics & Performance Monitoring: Use tools like Google Analytics to track metrics, offer insights, and support SEO and tagging strategies.
  • Governance & Project Support: Manage web governance, support cross-functional initiatives and assist in reporting to leadership.

Compensation and Benefits

Annual salary ranges from $106,400 to $178,100 with bonus potential and comprehensive benefits including medical, dental, vision, retirement plans, and paid time off.

Qualifications

  • Bachelor’s degree in Digital Communications, Marketing, Web Development, or related field.
  • 5-7 years of experience managing digital content or web projects.
  • Proficiency with CMS platforms (Sitecore preferred) and basic HTML/CSS.
  • Familiarity with SEO, accessibility standards, responsive design, and digital best practices.
  • Experience with Google Analytics and tag management.
  • Strong project management and communication skills.

Equal Employment Opportunity

PepsiCo is committed to equal opportunity employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status. Additional EEO information is available in the provided documents.

Key skills/competency

  • Digital Communications
  • Content Strategy
  • Web Governance
  • CMS (Sitecore)
  • UX Collaboration
  • Analytics
  • SEO
  • Accessibility
  • Project Management
  • Stakeholder Engagement
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How to Get Hired at PepsiCo

🎯 Tips for Getting Hired

  • Customize your resume: Highlight digital content and CMS expertise.
  • Research PepsiCo: Understand their corporate culture and web priorities.
  • Showcase analytics skills: Emphasize Google Analytics experience.
  • Prepare for interviews: Review web governance and UX challenges.

📝 Interview Preparation Advice

Technical Preparation

Review CMS (Sitecore) functionalities and updates.
Practice HTML/CSS basics and website troubleshooting.
Analyze Google Analytics metrics and reporting.
Familiarize with SEO and accessibility guidelines.

Behavioral Questions

Describe a challenging project collaboration.
Explain a time you prioritized tasks.
Discuss resolving workflow conflicts effectively.
Share experience managing multiple stakeholder needs.

Frequently Asked Questions