Associate Marketing Manager, AI & Digital Transformation
PepsiCo · Chicago, IL
- On site
- Full-time
- $124,975 / year
- Chicago, IL
Job highlights
- Drive digital execution for Gatorade's owned platforms.
- Evolve platforms for AI-mediated discovery and commerce.
- Manage Gatorade.com calendar and digital operations.
- Support mid- to long-term business strategies.
- Collaborate with cross-functional teams for seamless execution.
About the role
Associate Marketing Manager, AI & Digital Transformation
At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day. At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve. Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.
Role Overview
The Gatorade AI & Digital Capabilities team is seeking a results-oriented, strategic, and creative Associate Marketing Manager to help drive digital execution, owned platform evolution, and growth across the Gatorade portfolio. This role supports mid- to long-term business priorities while owning day-to-day execution across Gatorade.com, CRM, and key seasonal moments. The position blends strategic thinking with hands-on leadership, cross-functional coordination, and disciplined execution as Gatorade evolves its owned platforms to support AI-mediated discovery and commerce journeys.
Responsibilities
Strategy & Portfolio Support
- Support the development and execution of mid- and long-term strategies aligned to Gatorade’s master brand strategy and revenue objectives.
- Partner with brand teams to ensure a cohesive business narrative, connecting longer-term priorities with near-term initiatives and execution.
- Monitor competitive activity, consumer behavior, and digital trends to inform platform priorities and business decision-making.
Owned Platform Evolution & GEO Support
- Support the day-to-day evolution of Gatorade’s owned digital platforms in service of the brand’s Generative Engine Optimization (GEO) strategy.
- Help operationalize AI-driven content, taxonomy, and site updates to ensure Gatorade is accurately represented and discoverable across AI-mediated consumer journeys.
- Partner with SEO, analytics, and platform teams to translate GEO learnings into practical on-site updates and executional improvements.
- Assist in tracking performance signals related to AI discoverability, search visibility, and content effectiveness across owned platforms.
- Contribute to testing and learning agendas that help evolve Gatorade.com as AI search and recommendation behaviors continue to change.
Gatorade.com Strategy & Digital Operations
- Own the Gatorade.com calendar, ensuring alignment across brands, campaigns, and seasonal priorities.
- Lead the weekly cross-functional Gatorade.com calendar meeting, driving clarity, accountability, and on-time execution.
- Oversee the creation and deployment of Gatorade.com assets, ensuring all imagery, tiles, and content are accurate, approved, and delivered on schedule.
- Own and maintain Gatorade.com FAQs, ensuring content is accurate, consumer-friendly, and consistently up to date.
- Serve as the Gatorade.com email brand lead, partnering with CRM and brand teams to deliver cohesive, on-brand messaging.
- Execute against the aligned email calendar, ensuring timely deployment and strong coordination across stakeholders.
- Actively participate in weekly CRM meetings, representing brand and site priorities.
What Success Looks Like
- Strong, reliable day-to-day execution across Gatorade.com and CRM.
- Clear progress in evolving owned platforms to support Gatorade’s GEO and AI discoverability goals.
- Seamless cross-functional collaboration across Digital, Brand, CRM, Analytics, and Platform teams.
- Consistently high-quality, on-time delivery of assets across seasonal moments and always-on marketing.
- A well-managed Gatorade.com that reflects brand priorities and adapts to emerging AI-driven discovery behaviors.
Qualifications
- Bachelor’s degree (required) in Marketing, Business, or a related field.
- 3–5 years of experience in digital marketing, brand marketing, or owned platform execution.
- Experience supporting brand websites, CRM/email programs, or content platforms in a cross-functional environment.
- Strong organizational and project-management skills with a proven ability to deliver on time.
- Ability to translate strategy and insights into clear, executional actions.
- Detail-oriented, reliable, and execution-focused.
- Interest in AI-driven discovery, search, and evolving digital behaviors.
Key skills/competency
- Digital Marketing
- Brand Marketing
- Owned Platform Execution
- CRM
- Email Marketing
- AI Discovery
- Content Management
- Project Management
- Cross-functional Collaboration
- Gatorade.com Management
Skills & topics
- Associate Marketing Manager
- Marketing
- Digital Marketing
- Brand Marketing
- AI
- Digital Transformation
- Owned Platforms
- CRM
- Gatorade
- PepsiCo
How to get hired
- Tailor your resume: Highlight digital marketing, brand marketing, and owned platform experience, emphasizing AI and CRM skills.
- Showcase project management: Detail your ability to manage calendars, coordinate cross-functional teams, and deliver on time.
- Demonstrate AI interest: Express your understanding of AI-driven discovery and evolving digital behaviors in your application.
- Research PepsiCo's culture: Understand their mission to create smiles and focus on consumer centricity and innovation.
- Prepare for interviews: Be ready to discuss strategic thinking, hands-on execution, and problem-solving for digital challenges.
Technical preparation
Study AI-driven content and discovery principles.,Familiarize with CRM and email marketing platforms.,Practice website content management and SEO basics.,Review digital analytics and performance tracking tools.
Behavioral questions
Describe a time you managed a complex project.,How do you prioritize tasks with many stakeholders?,Share an experience translating strategy to execution.,How do you stay updated on digital marketing trends?
Frequently asked questions
- What is the primary focus of the Associate Marketing Manager role at PepsiCo?
- The Associate Marketing Manager role at PepsiCo focuses on driving digital execution, evolving owned platforms (like Gatorade.com and CRM) to support AI-mediated discovery and commerce, and contributing to the overall growth of the Gatorade portfolio.
- What does 'GEO strategy' mean in the context of the Gatorade role at PepsiCo?
- GEO strategy in this context refers to Generative Engine Optimization, aiming to improve how Gatorade's digital platforms and content are represented and discovered across AI-mediated consumer journeys and search engines.
- What level of experience is required for the Associate Marketing Manager position at PepsiCo?
- The position requires 3-5 years of experience in digital marketing, brand marketing, or owned platform execution, with a Bachelor's degree in Marketing, Business, or a related field.
- What are the key responsibilities for managing Gatorade.com in this role?
- Key responsibilities include owning the Gatorade.com calendar, leading cross-functional meetings, overseeing asset creation and deployment, maintaining FAQs, and serving as the email brand lead for cohesive messaging.
- How does AI play a role in this Associate Marketing Manager position at PepsiCo?
- AI plays a significant role by influencing how consumers discover products and content. The role involves operationalizing AI-driven content, understanding AI search behaviors, and evolving platforms to support AI-mediated discovery and commerce journeys.
- What kind of cross-functional collaboration is expected for the Associate Marketing Manager at PepsiCo?
- The role requires seamless collaboration with Digital, Brand, CRM, Analytics, and Platform teams to ensure cohesive strategies and on-time execution across various marketing initiatives.
- What are the performance expectations for this Associate Marketing Manager role?
- Success looks like strong day-to-day execution, clear progress in AI discoverability goals, seamless cross-functional collaboration, high-quality and timely asset delivery, and a well-managed website that adapts to AI-driven behaviors.
- What are the benefits of working at PepsiCo for this role?
- PepsiCo offers a comprehensive benefits package including medical, dental, vision, retirement plans, and paid time off, along with a bonus based on performance, in a global community that values ideas and impact.
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