Senior Product Manager - Business Engineering - EMEA
PencilAi™ · EMEA
- Remote
- Full-time
- $150,000 / year
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Job highlights
- Lead product strategy for custom integrations.
- Collaborate with engineering, design, and growth teams.
- Drive scalable, high-quality customer solutions.
- Focus on media channels and data sources.
- Enhance customer workflows with AI insights.
About the role
About the job
At Pencil, we are driving innovation in advertising technology through our state-of-the-art SaaS product, which harnesses Generative AI to redefine content creation. Our mission is to make AI the default in advertising without replacing creative people. To achieve this, we need to make sure that our technology isn’t just in the hands of big brands - we need to try to help small businesses and creative individuals too.
As the Product Manager for Business Engineering, you will lead the strategy, development, and evolution of Pencil’s custom integration capabilities to enable customers to extend the platform to meet their unique business needs. Working closely with engineering, design, growth, and customer teams, you’ll ensure integrations and custom projects are scalable, high-quality, and deliver measurable value. Your focus will be on connecting Pencil seamlessly with media channels, data sources, and customer workflows while embedding best practices, insights, and predictive capabilities into every integration.
Job Requirements
- Extensive experience in product management (or equivalent roles), ideally in SaaS or platform products.
- Experience owning complex product areas or initiatives, including integrations, APIs, or extensible systems.
- Demonstrated ability to work directly with customers to define and deliver bespoke or high-value solutions.
- Strong understanding of the full product lifecycle, from discovery through to delivery and iteration.
- Experience balancing customer-specific needs with scalable product thinking.
- Comfortable working with data to inform decisions, alongside qualitative insights.
- Clear and thoughtful communicator, able to align diverse stakeholders and influence outcomes.
- Experience with or interest in GenAI, creative tooling, or data-driven products is a plus.
KPIs & Success Measures
- Adoption and engagement with integration features (e.g. MAUs, feature usage).
- Delivery of high-impact custom integrations that contribute to key customer wins.
- Revenue influence, including conversion, expansion, and retention tied to integrations.
- Efficiency and scalability of custom builds (e.g. reuse, time to deliver).
- Customer satisfaction and qualitative feedback on integration experiences.
Job Responsibilities
- Own the end-to-end strategy and roadmap for custom integrations, balancing customer-specific builds with scalable platform capabilities.
- Partner with customers, commercial teams, and internal stakeholders to identify high-impact opportunities for custom engineering work.
- Lead discovery and problem definition, combining user research, customer conversations, and product data to shape solutions.
- Translate complex customer requirements into clear product direction and structured delivery plans.
- Define and maintain a prioritised roadmap and backlog, aligned with company strategy and commercial goals.
- Collaborate closely with engineering and design to scope, design, and deliver high-quality integrations, ensuring strong UX and technical robustness.
- Drive the creation of clear product documentation (PRDs, specs, success criteria) to enable efficient execution.
- Oversee delivery quality, including validation, QA support, and ensuring solutions meet both customer expectations and platform standards.
- Establish best practices and frameworks for custom integrations to improve repeatability and scalability over time.
- Measure and communicate the impact of integrations, including customer outcomes, product adoption, and revenue contribution.
- Act as a cross-functional leader, aligning stakeholders and influencing decisions across product, engineering, and commercial teams.
You’ll Thrive Here If You…
- Take ownership and drive outcomes, even in ambiguous spaces.
- Move quickly while maintaining a high bar for quality.
- Simplify complex problems into clear, actionable solutions.
- Care deeply about building products that feel thoughtful and human.
- Enjoy collaborating with others and bringing people along with you.
Benefits
- 25 days PTO plus public holidays, although we operate a Flexible Time Off scheme
- Health insurance / private medical cover
- Monthly stipend towards wellness, fitness, and learning and development
- Remote - work from anywhere in your home country
- Enhanced parental leave policies, whether you become a parent through birth, adoption or surrogacy
- Flexible working hours
Key skills/competency
- Product Management
- SaaS
- Integrations
- APIs
- Customer Relationship Management
- Roadmap Development
- Agile Methodologies
- Data Analysis
- Stakeholder Management
- Generative AI
Skills & topics
- Product Manager
- SaaS
- Generative AI
- Advertising Technology
- Integrations
- APIs
- Customer Success
- Roadmap
- Business Engineering
- Product Strategy
How to get hired
- Tailor your resume: Highlight SaaS product management, integration, and customer-facing experience relevant to PencilAi's needs.
- Craft a compelling cover letter: Showcase your understanding of Generative AI and your passion for helping businesses.
- Prepare for interviews: Be ready to discuss your experience with full product lifecycle, stakeholder management, and data-driven decision-making.
- Demonstrate collaboration skills: Emphasize your ability to work cross-functionally and manage diverse stakeholder expectations.
- Research PencilAi: Understand their mission to make AI the default in advertising and their focus on small businesses.
Technical preparation
Study SaaS platform integration patterns.,Understand API design principles.,Review custom build project methodologies.,Familiarize with data analysis techniques.
Behavioral questions
Describe a complex product initiative you owned.,How do you balance customer needs and scalability?,Share an experience of working with customers.,How do you communicate complex ideas clearly?
Frequently asked questions
- What specific experience does PencilAi look for in a Senior Product Manager - Business Engineering?
- PencilAi seeks extensive experience in product management, particularly with SaaS or platform products. Key areas include owning complex product initiatives like integrations and APIs, working directly with customers to deliver bespoke solutions, and balancing specific needs with scalable product thinking. Familiarity with GenAI and data-driven products is a plus.
- How does PencilAi measure success for this Senior Product Manager role?
- Success is measured by the adoption and engagement with integration features, the delivery of high-impact custom integrations that contribute to customer wins, and revenue influence (conversion, expansion, retention). Efficiency and scalability of custom builds, along with customer satisfaction, are also key metrics.
- What is the role of custom integrations at PencilAi?
- Custom integrations at PencilAi enable customers to extend the platform to meet their unique business needs. This involves seamlessly connecting Pencil with media channels, data sources, and customer workflows, embedding best practices and AI-driven insights.
- How does PencilAi balance customer-specific needs with scalable product development?
- The role involves balancing customer-specific builds with scalable platform capabilities. This requires strategic roadmap planning, clear product direction, and establishing best practices for custom integrations to improve repeatability and scalability over time.
- What kind of impact can a Senior Product Manager have at PencilAi?
- A Senior Product Manager at PencilAi can significantly impact customer success by enabling them to leverage AI for content creation. They drive innovation, influence revenue, and help small businesses and creative individuals adopt AI-powered advertising tools.
- What is PencilAi's approach to remote work for this role?
- PencilAi offers remote work flexibility, allowing employees to work from anywhere within their home country. They also provide flexible working hours to accommodate different needs.
- What are the key responsibilities of the Senior Product Manager - Business Engineering role at PencilAi?
- Key responsibilities include owning the integration strategy and roadmap, partnering with customers and internal teams to identify opportunities, leading discovery and problem definition, translating requirements into product direction, and collaborating with engineering and design for delivery.