Product Designer - Platform

About Pencil

Pencil is driving innovation in advertising technology with a state-of-the-art SaaS product that harnesses Generative AI to redefine content creation. Our mission is to make AI the default in advertising without replacing creative people, extending this power to small businesses and creative individuals.

About the Role

We are hiring a Product Designer to take full ownership of the foundational product experience across the entire app. You will lead design from strategy to execution, working closely with Product and Engineering to establish a strong structure, coherence, and scalability for the Pencil platform. This role is ideal for someone who wants real responsibility, champions consistency and user experience rigor, and thrives in an environment where your work enables all other product teams to move fast and scale effectively. You won’t just push pixels; you’ll define the architectural patterns that underpin the entire content creation workflow.

Key Responsibilities

• Own the foundational product experience end-to-end, covering areas like onboarding, login, homepage, navigation, sidebar, settings, and file organization.
• Partner closely with Product and Engineering to ensure the platform enables all other teams to move fast and scale features consistently.
• Support key shared surfaces, such as Canvas, Workflows and other cross-product experiences, ensuring a coherent user journey.
• Design for a robust and coherent experience, focusing on structure and clarity in organizing information architecture and user flows.
• Act as a Consistency Champion, bringing order where rapid feature shipping can create fragmentation across the product.
• Conduct user experience research and apply rigor to address usability, edge cases, and reducing friction across critical user journeys.
• Use and contribute to our design system, evolving core patterns, components, and foundations to support long-term product scalability.

Your Background

• 5+ years of experience designing digital products, ideally within SaaS or complex, platform-level applications.
• A strong portfolio demonstrating systems thinking, focus on consistency, structure, and solving complex architectural problems.
• Scalability mindset with experience designing foundations that can support many features and teams over time.
• Deep craft sensibility and a high bar for quality, with a strong focus on user experience rigor and reducing friction across complex journeys.
• Proven ability to work autonomously and demonstrate Integration Awareness, thinking about files, DAMs, onboarding, and system-level interactions.
• A Cross-team alignment expert, able to work across multiple pods and balance competing needs to drive product-wide coherence.
• Strong experience working closely with engineers, with a clear understanding of how to translate system design into real, stable production UI.
• Highly proficient in Figma, using it fluently to explore ideas, communicate intent, and evolve design systems.
• Comfortable designing in ambiguous or evolving environments, always prioritizing stability over chaos.

This role is for you if…

• You are a Systems thinker obsessed with designing a product that feels whole, consistent, and architecturally sound.
• You thrive on bringing structure and clarity to complex, cross-product user flows.
• You are driven by the long-term goal of scaling the experience and enabling other teams to move faster.
• You are a Consistency Champion who believes in the power of a cohesive design system and foundational patterns.
• You are expected to own the foundational platform experience end-to-end, defining the ground rules for the entire application.

Benefits

• 25 days PTO plus public holidays, with a Flexible Time Off scheme.
• Health insurance / private medical cover.
• Monthly stipend towards wellness, fitness, and learning and development.
• Remote - work from anywhere in your home country.
• Enhanced parental leave policies (birth, adoption, surrogacy).
• Access to our Pencil office in The Shard, London for UK employees.
• Flexible working hours.

Key skills/competency

Product Designer, Platform Design, SaaS, Generative AI, User Experience Research, Design Systems, Figma, Systems Thinking, Scalability, Consistency Champion.