Brand Intelligence Analyst

About the Role

PeakMetrics is a narrative intelligence platform that protects enterprises and government agencies from social media manipulation, influence campaigns, and emerging narrative threats. Using advanced machine learning, our platform transforms millions of cross-channel media signals into actionable intelligence — giving customers the context and clarity they need to detect threats early and respond effectively.

PeakMetrics is hiring a Brand Intelligence Analyst to help translate high-volume online data into clear, compelling brand stories that drive awareness and demand. This role sits at the intersection of data analysis, storytelling, and strategic communications.

We're looking for someone with a news-driven, journalism-style background — a natural storyteller who knows how to spot what matters in a fast-moving information environment, distill complex data into sharp narratives, and write with clarity, urgency, and authority. If you think in headlines, instinctively ask "what's the story here?", and thrive under deadline pressure, this role is for you.

You'll work hands-on with the PeakMetrics platform to identify emerging brand narratives, uncover risks and opportunities, and turn those insights into marketing and press-ready content — including blogs, newsletters, reports, and rapid response analysis during key brand moments.

This role reports into the Head of Insights and works closely day-to-day with the marketing and sales teams. There is real room to grow in this role as the company scales and the intelligence function matures.

What You'll Do

• Turn complex data into stories that matter
• Analyze large volumes of online conversation to identify brand narratives, trends, risks, and inflection points
• Translate platform outputs into clear, prioritized insights for non-technical audiences, including journalists and communications leaders
• Add real-world and data-driven context to drive additional value

• Create marketing and press-ready content
• Produce weekly brand-forward intelligence that can be turned into blog posts, newsletter content, or press pitches
• Contribute to ongoing newsletter and blog content grounded in PeakMetrics data
• Own one in-depth, data-driven report per month designed to support lead generation
• Support press efforts with data pulls, insight framing, and background context

• Work directly with data
• Build, iterate, and refine queries and prompts to surface relevant conversations
• Analyze patterns, narrative evolution, amplification dynamics, and audience behavior
• Work confidently with the platform as well as hands-on data manipulation and prompt engineering for AI workflows

• Support fast-moving brand moments
• Assist with rapid-response analysis during brand moments, spikes in attention, or potential crises
• Help surface early warning signals and narrative risks
• Deliver timely, actionable insights under tight deadlines

What Success Looks Like

• You consistently surface lead-driving insights that marketing can turn into compelling content
• You highlight the most important narrative risks and opportunities, not just the loudest conversations
• Your work helps PeakMetrics show up in relevant press coverage and thought leadership
• You adapt quickly in a fast-moving startup environment and take initiative without heavy direction
• You proactively improve how intelligence is produced, communicated, and applied as the company scales

What We're Looking For

• 2–5 years of relevant professional experience
• Strong comfort working with quantitative metrics to identify patterns and trends
• Ability to distill complex data into clear, actionable insights
• Excellent written communication skills for marketing, press, or executive audiences
• Familiarity with social media platforms and online discourse dynamics
• Ability to communicate insights verbally, visually, and in writing
• Comfort collaborating cross-functionally and interacting with customers when needed
• Strong attention to detail and ability to manage multiple workstreams simultaneously
• Experience with social listening, media monitoring, or intelligence platforms
• Familiarity with Boolean query construction or search logic
• Experience producing structured reports or briefs for external audiences

Even Better If You Have

• News or journalism background
• Exposure to intelligence, research, or insights-driven workflows
• Interest in or exposure to LLMs and AI-assisted analysis
• Experience working in agency, consulting, or client-service environments
• Comfort experimenting with new analytical approaches or workflows
• Familiarity with common analytics or visualization tools such as spreadsheets, dashboards, or presentation tools

We'd Love to Hear From You If You've Worked In...

• Social media intelligence, media monitoring, or narrative analysis roles
• Strategic communications, public affairs, corporate affairs, or brand intelligence
• Journalism or data journalism roles transitioning into insights or intelligence work
• Political, policy, or issue analysis roles moving into commercial intelligence
• Research, analytics, or insights roles where synthesis and judgment were core responsibilities
• Experience working with brand stories and understanding how narratives shape perception

Why PeakMetrics

• Remote-first: no office, no commute, built for distributed work
• Flexible schedule & unlimited PTO: we trust you to recharge when you need to
• Full benefits: health insurance, 401(k), and more
• Room to grow: we invest in your development as the company scales
• An inclusive team: diverse perspectives aren't just welcomed, they make the work better

PeakMetrics is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status.

Key skills/competency

• Data Analysis
• Storytelling
• Strategic Communications
• Media Monitoring
• Social Listening
• Narrative Intelligence
• AI Workflows
• Content Creation
• Boolean Logic
• Trend Identification