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Influencer Marketing Specialist

Paytm

Ahmedabad, Gujarat, IndiaOn Site

Original Job Summary

Role Overview

The Influencer Marketing Specialist at Paytm is responsible for developing and executing influencer campaigns to drive brand awareness and engagement.

Responsibilities

  • Identify and engage with social influencers
  • Develop creative campaign strategies
  • Collaborate with content and creative teams
  • Monitor and analyze campaign performance
  • Manage influencer relationships and negotiations

Key Skills/Competency

  • Influencer Marketing
  • Campaign Strategy
  • Social Media
  • Content Collaboration
  • Analytics
  • Negotiation
  • Relationship Management
  • Digital Marketing
  • Engagement
  • Trend Analysis

How to Get Hired at Paytm

🎯 Tips for Getting Hired

  • Customize your resume: Tailor it to influencer marketing.
  • Highlight campaign work: Showcase relevant projects.
  • Research Paytm: Understand their brand and values.
  • Prepare metrics: Be ready to discuss performance analytics.

📝 Interview Preparation Advice

Technical Preparation

Review digital analytics tools.
Update skills in social media platforms.
Practice campaign performance tracking.
Learn influencer management software.

Behavioral Questions

Describe a challenging influencer campaign.
How do you handle negotiations?
Discuss teamwork in campaign settings.
Explain creative conflict resolution methods.