Head of Creative Social Media

About Paula's Choice Skincare

Paula’s Choice, a Global Skincare Leader Founded In 1995, Empowers Individuals To Define Beauty On Their Own Terms Through Science-backed Products. Our Mission Comes To Life Through Four Core Values That Guide Our Actions, Decisions, And Impact:

• Build Trust: We set the standard for skincare, transparency, and shared knowledge.
• Be Bold: We lead through innovation and by challenging the status quo.
• Act with Kindness: We operate with respect and care—for our customers, colleagues, and the planet.
• Create Community: We believe in the power of connection—whether educating customers, supporting each other, or giving back, we grow stronger together.

Benefits

Our team spans North America, Australia/New Zealand, Europe, and the broader APAC region, collaborating globally to drive innovation. We offer space to thrive—personally, professionally, and through our comprehensive benefits package designed to support your well-being at every stage:

• Generous paid time off, including time off to volunteer
• Learning and development resources to support personal and professional growth
• Wellness benefits like meditation app memberships, product discounts, and free samples of our amazing products
• Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post)
• Great location – for roles that are hybrid or fully onsite, we’re in the heart of Seattle’s beautiful International District
• Did we mention we’re a dog-friendly office?

Our culture encourages continuous learning and is fueled by connection, curiosity, and cross-functional collaboration. Whether onsite, remote, or hybrid, we stay connected through shared initiatives that bring our teams together. If you’re inspired by transparency, driven to make an impact, and eager to help foster community—we’d love to have you join us.

How you’ll have an impact at Paula’s Choice:

Paula’s Choice is seeking a Head of Creative, Social Media to lead the creative vision, strategy, and execution of our social platforms globally. This role is responsible for transforming social from a content engine into a brand-building, culture-shaping channel that drives relevance, recommendation, and growth.

You will own the creative direction of social across platforms, lead a high-performing team, and partner closely with brand, product, PR, and performance marketing to ensure social plays a central role in how Paula’s Choice shows up in culture. This is a senior leadership role for someone who can balance bold creative instincts with strategic rigor and measurable impact.

As Head of Creative, Social Media, a typical day might include a mix of the following:

Set the Creative Vision for Social

• Define and lead the creative strategy for social media in alignment with Paula’s Choice brand vision and business objectives.
• Establish a distinctive, recognizable social aesthetic and voice that builds trust, desire, and cultural relevance.
• Ensure all social content is on-brand, high-quality, and designed to drive both engagement and long-term brand equity.

Lead Social as a Brand-Building Channel

• Develop and execute innovative social campaigns that support product launches, brand moments, and key cultural opportunities.
• Translate complex skincare science into compelling, accessible, social-first storytelling.
• Identify and capitalize on emerging platforms, formats, and creator behaviors to keep the brand ahead of the curve.

Drive Performance with Creative Excellence

• Partner with analytics and performance teams to define success metrics for social, balancing reach, engagement, and impact.
• Use data and insights to optimize creative direction, content mix, and platform strategy over time.
• Ensure creative decisions are informed by performance, without sacrificing brand standards or originality.

Build and Lead a World-Class Team

• Lead, mentor, and inspire a team of social creatives and strategists, fostering high standards and strong creative culture.
• Set clear expectations, workflows, and development paths to help the team grow and perform at a high level.
• Collaborate closely with external creators, influencers, and agency partners.

Collaborate Across the Organization

• Work cross-functionally with brand marketing, product marketing, PR, retail, and e-commerce to ensure social is integrated into broader campaigns.
• Partner with influencer and community teams to ensure creator content aligns with brand creative direction.
• Represent Paula’s Choice in industry conversations, events, and partnerships as a leader in social creativity.

Own Budget and Resource Planning

• Oversee the social creative budget and ensure resources are allocated effectively to deliver impact.
• Make smart trade-offs between always-on content, tentpole moments, and experimental creative bets.

The Details

• Location: Flexible location, though our HQ is located in the heart of Seattle’s beautiful International District
• Hours: Typical PST business hours will require some flexibility.
• Physical requirements: Ability to sit for long periods and ability to manage long periods of screen time.
• Travel requirements: Up to 5-10%.

What You’ll Bring To The Table

• A sharp creative eye with strong design sensibility and storytelling instincts.
• A strategic mindset with a deep understanding of how social drives brand growth, not just content volume.
• Extensive experience leading social media for a consumer brand, beauty or lifestyle experience strongly preferred.
• Proven ability to build and lead creative teams in fast-paced environments.
• Deep knowledge of major social platforms including Instagram, TikTok, YouTube, and emerging channels.
• Strong understanding of social analytics and how to use insights to guide creative decisions.
• Experience managing budgets and working cross-functionally with senior stakeholders.
• Passion for culture, creativity, and the evolving role of social in how brands earn trust and relevance.

Key skills/competency

• Social Media Strategy
• Creative Direction
• Brand Building
• Team Leadership
• Content Creation
• Skincare Industry
• Digital Marketing
• Campaign Management
• Influencer Marketing
• Data Analysis