Senior Technical Product Manager, Customer Technology

Senior Technical Product Manager, Customer Technology

Team: Customer Technology

Scope: Individual Contributor, P4

Years of Experience: 6+

Location: Reno, NV / Hybrid

Overview

Customers are central to Patagonia. Engaging customers via innovative technology solutions around our responsible products and activism are key to our mission. As Senior Technical Product Manager, you will spearhead global DTC and B2B cross-team solutions that enable our strategic objectives, including a global CRM solution.

You will shape user-centric, outcome driven strategy, manage product roadmaps, write requirements, conduct business analysis, and align technical and stakeholder priorities across Sales, Circularity, Technology and additional company stakeholders. We seek candidates who are comfortable with ambiguity and rapidly changing environments while passionate about our mission and building effective and delightful products.

What You’ll Do

• Set User Centric Vision & Roadmaps: Lead creation, prioritization, and execution of integrated product roadmaps and strategies, aligning cross-functional partners against Patagonia’s strategic, Technology, and Customer goals and milestones. Champion a user-centric approach by deeply understanding and empathizing with users through quantitative and qualitative research and analysis.
• Deliver Outcomes: Roll up your sleeves and do what it takes to reach the right outcomes the right way. Drive collaborative agile planning / development / testing, deliver complex technology solutions to business outcomes, resolve dependencies and risks, create and manage technical product requirements and specifications, manage integrations, and enable creativity and innovation.
• Measure & Influence: Gather, analyze, and translate qualitative and quantitative data to develop actionable insights, compelling business cases, and cross-team KPIs for continuous monitoring and improvement of product performance and user experience.
• Relationships & Trust: Foster strong, transparent, trust-based relationships with cross-functional and regional stakeholders, building an empathetic and engaged environment.
• Technical Expertise: Leverage deep technical and industry expertise to champion innovation, quality, and impact, ensuring all product and technology solutions support both business objectives and Patagonia’s environmental mission. Stay informed on industry trends and emerging technologies to anticipate industry shifts. Growth mindset and continuous learning are key.

Who You Are

• Strategic & Driven: Outcome-oriented big picture thinker and executor, able to translate complex visions into actionable plans then do what it takes to drive tangible business and mission outcomes.
• Curious & Self-Aware: Proactively seeks root cause insights by asking thoughtful questions and conducting research and analysis. Continuous growth mindset.
• Collaborative: Passionate and heart-led leader even without direct authority fostering strong global relationships and teamwork through a positive attitude, humility, and clear, empathetic communication.
• Technical: Brings strong technical expertise in CRM (e.g., CE), customer data, and other customer facing technology solutions to effectively partner with cross-functional teams, including engineering.
• Adaptive: Adapts quickly and thrives in ambiguity and rapidly changing environments. Masterful at turning incomplete or even conflicting inputs and priorities into solid plans and outcomes in an iterative manner.
• Purpose-Driven: Champions internal / external users and environmental / social responsibility by developing high-quality, impactful products and technology experiences.

Experience You Bring

• Bachelor's degree in Computer Science, Engineering, Business, or a related field
• 6+ years of technical product management experience in consumer product or retail, including at least 2 years in a senior role with proven success in end-to-end lifecycle of customer technology solutions.
• Extensive collaboration with cross-functional teams, managing product roadmaps, stakeholder alignment, and deliveries across multiple products or platforms.
• Familiarity with technical architecture, APIs, and integration with corporate systems including ERP and CRM (e.g., Salesforce Service Cloud or Dynamics 365 Customer Engagement).
• Demonstrated analytical skills and a consistent record of data-driven decision-making.
• Expertise in both foundational (e.g., CRM, CDP) and emerging (e.g., GenAI, AR) customer technologies.
• Experience with digital transformation initiatives and user experience.
• Strong written and verbal communication skills.

Preferred Qualifications

• Experience with ModelDriven Apps, Canvas Apps, or Power Pages (e.g., functional/requirements)
• Familiarity with Power Automate workflows and business rules
• Experience supporting integrations between CRM and other enterprise systems
• Microsoft certifications in Dynamics 365 CE (Customer Service) and Power Platform
• Experience with Azure DevOps (or similar) for backlog and requirement management
• Proficiency with SQL and data analytics
• Familiarity with API and AI agent design and integration
• Experience working with lean and geographically distributed teams in agile fashion

Hiring Range

$145,000 - $155,000 USD Annual

At Patagonia, pay ranges are assigned to a job based on the location specific market median of similar jobs according to 3rd party salary benchmark surveys. Individual pay within that range can vary for several reasons including skills/capabilities, experience, and available budget. Note the full pay range for this position at Patagonia is from: $127,900 to $191,900 USD Annual. The Hiring Range reflects where in the range we intend to hire for this role.

Benefits

Patagonia offers a comprehensive benefits package, including medical, dental, vision, retirement and leave of absence plans. Benefit plans may vary slightly depending on the nature of your employment.

Workplace Location

This position is Hybrid, with a standard schedule of Tuesday - Thursday on-site at either our Reno, NV or Ventura, CA offices, and flexibility to work remote on other days. Occasional additional office visits may be required for team events or critical meetings.

Our Reno, NV Distribution and Service Center is the preferred location for this role; however, requests to work from our Headquarters in Ventura, CA will be evaluated. Remote employment will not be considered for this role.

Employee Conduct

It is the responsibility of every employee to contribute to a positive, inclusive work environment through cooperative and professional interactions with co-workers, customers and vendors.

Equal Employment Opportunity

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.

Key skills/competency

• Product Management
• CRM Expertise
• Customer Technology
• Agile Methodologies
• Stakeholder Management
• Data Analysis
• Technical Requirements
• API Integration
• Digital Transformation
• User Experience (UX)