Web Content & E-Merchandising Specialist

Position: Web Content & E-Merchandising Specialist

Do you wish to join the House of Dreams? In this House, you will continue to perpetuate the dream of our creator: that of a more beautiful and happier world. You will also consolidate our vision: to become the most desirable House in the world of beauty, an absolute reference of French luxury, a symbol of joy and hope.

This Vision Is Carried By Our Six Values That You Will Embody Daily As Designers Of Dreams - Values That Engage And Define Us:

• Create Passionately
• Craft together with joy
• Excel for ultimate luxury
• Lead with audacity
• Cultivate Triumphant inclusivity
• Commit and act to re-enchant the world.

Design your dreams with Dior.

Your Impact

We are seeking a proactive and detail-oriented Web Content & E-Merchandising Specialist to join our regional E-business team in Dubai and support our continued e-commerce acceleration. This pivotal role will be instrumental in maintaining and optimizing Dior.com across key markets in the region, ensuring a cohesive and elevated online experience that aligns with global brand standards while remaining relevant to our local audiences.

Reporting to the E-commerce Manager, the successful candidate will be responsible for content management, merchandising strategies implementation, quality assurance, and coordinating key digital campaigns and offerings, with a strong emphasis on business growth and user experience.

While content contribution is at the core, this role also involves collaborating with headquarters’ e-merchandising team and supporting SEO and CRO efforts to ensure content effectively drives business objectives.

Job Responsibilities

• Content Contribution & Adaptation: Actively contribute, adapt, and publish content (text, imagery, video) through the CMS on Dior.com and its associated digital tools (Virtual Try-On experiences) for several different local markets, ensuring it is aligned with brand guidelines and global standards while resonating with our local audiences. Coordinate content translations and adaptations with local market teams and agencies, managing timelines for campaign launches and content updates. Ensure on-time go-live of monthly novelties and content updates maintaining campaigns in the PIM and in Salesforce backend.
• Regional Campaign & Offer Coordination: Collaborate closely with local teams to execute digital campaigns, ensuring timely content deployment and offer activation. Manage the integration and promotion of generosity offers (CRM initiatives, sampling, Gifts With Purchase - GWP) optimizing their visibility and effectiveness.
• Quality Assurance (QA) & Local Adaptation: Perform rigorous QA on website pages and functionalities post-deployment, identifying and resolving content, display, or localization issues specific to each market. Implement necessary local adaptations to website elements to enhance user experience and cater to regional preferences.
• E-Merchandising Strategy & Optimization: Support the E-commerce Manager in developing and implementing data-driven e-merchandising strategies to optimize product visibility, cross-selling, and up-selling opportunities across the website. Contribute to the continuous optimization of product pages, landing pages, and category pages for maximum impact. Analyze product performance and customer journeys to make informed recommendations that boost online business performance and conversion rates.
• Platform Management & Salesforce Knowledge: Utilize and manage content within our various digital platforms, including Content Management Systems (CMS) and e-commerce platforms. Demonstrate a strong working knowledge of Salesforce backend functionalities, particularly concerning campaign management, to support digital initiatives effectively.
• Collaboration on Traffic Acquisition (SEO Focus) & CRO Strategies: Work in close partnership with the Traffic Acquisition Specialist to implement on-page SEO best practices (keyword integration, meta descriptions, title tags, internal linking) as part of content publishing. Assist in technical SEO audits as requested, providing support for content-related optimizations. Ensure that content and layout optimizations are aligned with CRO strategies and A/B Tests to maximize user engagement and conversion rates.
• Performance Monitoring (Operational) & Reporting: Monitor operational website performance, page load times, and content display across devices, escalating technical issues to the IT/Development team as needed. Provide basic reports on content performance (page views, time on page) for internal reviews and continuous improvement.

Profile

Education: Bachelor's degree in Digital Marketing, Web Development, E-commerce or a related field.

Experience: Proven experience in web content management, e-merchandising, digital marketing, or an equivalent role. Experience of using Salesforce Storefront Reference Architecture (SFRA) is a plus.

Technical & Platform Skills:

• Proven proficiency with Content Management Systems (CMS), Product Information Management (PIM) and e-commerce platforms.
• Strong working knowledge of Salesforce backend (e.g., Commerce Cloud, Marketing Cloud) is highly desirable.
• Understanding of web analytics tools (e.g., Google Analytics).
• Proficiency in HTML, CSS, JavaScript, and other web development technologies for content formatting is a plus.

E-commerce & Digital Marketing Acumen:

• Solid understanding of e-merchandising principles and conversion rate optimization (CRO) techniques.
• Experience with planning and executing digital campaigns, including promotional offers (sampling, GWP).
• Familiarity with virtual try-on or other innovative digital customer experiences is an advantage.

Soft Skills:

• Exceptional organizational skills and meticulous attention to detail.
• Excellent written and verbal communication skills, with a strong ability to coordinate across diverse teams and cultures.
• Proactive, solution-oriented mindset with strong analytical capabilities.
• Ability to manage multiple projects, prioritize tasks, and meet tight deadlines in a fast-paced environment.
• A strong customer-centric approach.

Language: Fluency in English is essential. Proficiency in Arabic is a significant advantage.

Additional Information

Inclusivity is not just a noble principle; it is the very heart of our excellence. In a world where our clients, talents, and ideas increasingly come from diverse backgrounds, our diversity is our strength. At Parfums Christian Dior, this means being a House where everyone feels respected, welcomed, and valued, regardless of their uniqueness. Because we know well: a House that reflects this diversity is a sustainable, vibrant House, rooted in both dreams and reality. Inclusivity cannot be decreed; it is practiced daily.

Key skills/competency

• Web Content Management
• E-Merchandising Strategy
• Content Management Systems (CMS)
• Salesforce Commerce Cloud
• Search Engine Optimization (SEO)
• Conversion Rate Optimization (CRO)
• Digital Campaign Coordination
• Quality Assurance (QA)
• Data Analysis
• User Experience Optimization