Senior Analyst, Marketing Analytics

Overview

We are the Global Marketing Analytics team, part of the Paramount Streaming, Data & Insights Group (DIG) team. DIG is a key connector among the Paramount Streaming verticals. The group consists of subject matter experts that prototype, build, and scale data infrastructure and products; assess, aggregate, and analyze data; and shape qualitative and quantitative-based narratives and insights, providing collaborators with decision support, performance clarity and business-driving recommendations.

The Marketing Analytics team provides actionable, data-driven solutions to solve marketing challenges. We work closely with Media Strategy and Media Activation teams to drive Paramount Streaming business growth and retention.

Responsibilities

The Senior Analyst, Marketing Analytics will support the Streaming marketing team across various initiatives. The role requires the ability to translate data to clear, actionable insights and recommendations using media mix modeling, cross platform attribution tools, and other advanced analytics tools. You will be performing data analyses, including researching, reporting, and presenting findings that shape business decisions and deliver actionable insights to marketing and media activation teams.

The ability to interpret data and provide relevant context to explain marketing performance will be key to success in this role. The ideal candidate will possess strong communication skills, an inquisitive nature, attention to detail, and a love of media with previous experience or coursework in marketing efficiency and measurement.

Your day-to-day includes but not limited to:

• Foster data-informed decision making throughout the Streaming marketing organization
• Analyze marketing and attribution data to quantify return on marketing investment, optimize budget allocation, and provide recommendations across channels and partners using cross platform analyses, experimentation, and media mix model outputs
• Partner closely with internal data science teams and external partners to enhance and increase relevance and actionability of the results across various media channels
• Collaborate with team members to ensure dimensions and metrics in data pipelines are aligned with business workflows powering marketing reporting.
• Support development of auditing tools of existing data sets to check for anomalies and irregularities; leverage tools to escalate data inconsistencies using SQL and Google Cloud Service suite features.
• Build data workflows for Streaming marketing data that ensures consistent data integrity.
• Improve and strengthen marketing data pipelines with data engineering teams
• Support ad hoc analysis to provide deeper and more granular insights on media performance
• Additional other duties and responsibilities, as assigned

Basic Qualifications

• BA/BS. 3+ years experience in digital marketing and analytics, web analytics, online media industry
• Proficient in SQL with a thorough understanding of data and systems' infrastructures; experience extracting, cleaning, and transforming data from databases using SQL
• Experience or coursework in media measurement including web, native app, video measurement technology and standards
• Proficient with analytical tools and languages supporting data analysis, reporting, and visualization - Excel, Microsoft Office, Google Collaborative Apps (Docs, Sheets, Slides), Tableau, R, Python
• Strong detail-orientation with a penchant for data accuracy and good grammar

Additional Questions

• Strong mathematics, statistics background
• Strong solutions-oriented and critical thinking mentality
• Experience using Google Cloud Platform (BigQuery)
• Experience translating requirements into actionable instructions and documentation
• Experience working independently to meet deliverables with some oversight

What We Offer

• Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here: https://www.paramount.com/careers/benefits
• Generous paid time off.
• An exciting and fulfilling opportunity to be part of one of Paramount’s most dynamic teams.
• Opportunities for both on-site and virtual engagement events.
• Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
• Explore life at Paramount: https://www.paramount.com/careers/life-at-paramount

Key skills/competency

• Marketing Analytics
• Data Analysis
• SQL
• Media Mix Modeling
• Attribution Modeling
• Google Cloud Platform
• Tableau
• Python/R
• ROI Optimization
• Digital Marketing