Product Marketing Manager
Papaya Global · Barcelona, Catalonia, Spain
- On site
- Full-time
- $120,000 / year
- Barcelona, Catalonia, Spain
Job highlights
- Lead product marketing and GTM strategy execution.
- Develop compelling, persona-based product messaging.
- Manage end-to-end product launches and assets.
- Create diverse content, including copy and video scripts.
- Collaborate across teams for consistent market communication.
About the role
About Papaya Global
Papaya Global is a rapidly growing, award-winning B2B tech unicorn on a mission to revolutionize the payroll and payments industry. Backed by over $400M from top-tier investors, our platform enables companies to hire, manage, and pay their global workforce across 160+ countries — seamlessly and compliantly. We’re looking for an action-oriented Product Marketing Manager who is excited to join a fast-growing company with a disruptive product and global impact. You’ll be part of our high-performing Product Marketing team, playing a key role in shaping our go-to-market strategy, product launches, and messaging — with a strong emphasis on content creation and storytelling. This role is ideal for someone who loves translating complex products into clear, compelling narratives and enjoys owning content end-to-end, from strategy to execution.What you’ll do:
- Own and execute key elements of Papaya’s product marketing and GTM strategy.
- Develop clear, persona-based messaging that communicates our value proposition and differentiates Papaya in the market.
- Lead product launches end-to-end, including positioning, messaging, and launch assets.
- Create high-quality written content across multiple formats, including: Website and landing page copy, Product and solution pages, Sales enablement materials (pitch decks, one-pagers, battlecards), Product guides, blogs, and thought leadership content.
- Manage and continuously optimize website and support site content to ensure accuracy, consistency, and alignment with the latest messaging.
- Create and script product guide videos that clearly demonstrate product capabilities and customer value.
- Collaborate closely with Product, Sales, Customer Success, and Marketing teams to ensure consistent messaging across all touchpoints.
- Support digital campaigns, events, and other GTM initiatives with strong messaging and content.
Requirements:
- 3+ years of experience in Product Marketing, Product, FinTech, or a similar role.
- Strong content writing and storytelling skills, with the ability to simplify complex topics.
- Proven experience with persona-based messaging and positioning.
- Proven ability to leverage AI tools to enhance product marketing workflows, including content creation, video production, research, and messaging optimization.
- Familiarity with HCM, Payroll, Payments, or related B2B SaaS domains - big plus.
- Excellent communication and collaboration skills, with the ability to work cross-functionally.
- High attention to detail and quality, paired with a hands-on, execution-focused mindset.
- Confidence presenting ideas, messaging, and content to internal stakeholders.
- Native English.
Key skills/competency:
- Product Marketing
- Go-to-Market Strategy
- Content Creation
- Storytelling
- Messaging
- Product Launches
- B2B SaaS
- FinTech
- HCM
- AI Tools
Skills & topics
- Product Marketing
- Go-to-Market Strategy
- Content Marketing
- B2B SaaS
- FinTech
- Messaging
- Product Launches
- Storytelling
- AI Tools
- HCM
How to get hired
- Tailor your resume: Highlight your 3+ years of experience in Product Marketing, FinTech, or B2B SaaS, emphasizing content creation, storytelling, and AI tool usage.
- Showcase your skills: Provide examples of persona-based messaging, product launch leadership, and content development (website copy, sales enablement, blogs).
- Demonstrate collaboration: Emphasize your experience working cross-functionally with Product, Sales, and Marketing teams.
- Prepare for interviews: Be ready to discuss your approach to simplifying complex topics and confidence in presenting ideas.
- Mention relevant domains: If you have experience in HCM, Payroll, or Payments, be sure to include it.
Technical preparation
Master persona development and mapping.,Practice simplifying complex technical concepts.,Develop content strategy and creation skills.,Learn to utilize AI tools effectively.
Behavioral questions
Describe a successful product launch you led.,How do you simplify complex product information?,Share an example of cross-functional collaboration.,How do you approach content strategy from scratch?
Frequently asked questions
- What is Papaya Global's mission as a company?
- Papaya Global's mission is to revolutionize the payroll and payments industry by enabling companies to seamlessly and compliantly hire, manage, and pay their global workforce across 160+ countries.
- What kind of products does Papaya Global offer?
- Papaya Global offers a B2B tech platform for payroll and payments, facilitating global workforce management.
- What are the key responsibilities of a Product Marketing Manager at Papaya Global?
- The Product Marketing Manager will own GTM strategy, develop messaging, lead product launches, create diverse content (copy, video scripts, sales enablement), and collaborate cross-functionally.
- What specific experience is required for the Product Marketing Manager role?
- The role requires 3+ years in Product Marketing, Product, FinTech, or similar, with strong content writing, storytelling, and persona-based messaging skills, plus experience with AI tools.
- Is experience with AI tools important for this Product Marketing Manager position?
- Yes, proven ability to leverage AI tools for product marketing workflows, including content creation, video production, research, and messaging optimization, is a requirement.
- Does Papaya Global look for specific industry experience for this role?
- Familiarity with HCM, Payroll, Payments, or related B2B SaaS domains is considered a big plus for the Product Marketing Manager position.
- What does Papaya Global mean by 'action-oriented' for this role?
- Action-oriented implies a candidate who is proactive, takes initiative, and drives projects to completion with a hands-on, execution-focused mindset.
- How does Papaya Global emphasize content creation in this role?
- Content creation is a strong emphasis, with the Product Marketing Manager owning content end-to-end, from strategy to execution, across various formats like website copy, sales materials, blogs, and video scripts.
- What is the expected collaboration dynamic for the Product Marketing Manager?
- The Product Marketing Manager will collaborate closely with Product, Sales, Customer Success, and Marketing teams to ensure consistent messaging and support GTM initiatives.
- What is the significance of Papaya Global being a 'unicorn' for this role?
- Being a 'unicorn' backed by significant funding ($400M+) indicates rapid growth, market disruption, and significant potential impact, offering a dynamic and exciting environment for a Product Marketing Manager.