Digital Performance Specialist

Digital Performance Specialist - Hamburg

Pandora is seeking a Specialist, Digital Performance to join their Head Office Northern Europe in Hamburg. This role is crucial for driving business growth through advanced Paid Search strategies across Northern Europe.

About the Role

The Digital Performance Specialist will be responsible for developing and executing Paid Search strategies, ensuring optimal efficiency, revenue impact, and alignment with commercial priorities. You will work closely with E-Commerce teams to synchronize product feeds, landing pages, and promotional plans with Paid Search performance goals. While knowledge of Display, SEO, and Affiliate channels is beneficial, it is not required.

Key Responsibilities

Paid Search Strategy & Planning

• Develop and execute Paid Search strategies for Northern Europe aligned with global frameworks.
• Build keyword, audience, bidding, and budget strategies to drive growth and efficiency.
• Align with E-Commerce to ensure product feeds, landing pages, and promotional plans support performance goals.
• Advocate automation and best-practice adoption across markets (Performance Max, Demand Gen, DSAs).

Campaign Management

• Lead and manage agency partners in day-to-day Paid Search execution.
• Oversee keyword research, ad copy creation, audience segmentation, and feed-based campaign setups.
• Implement robust tracking using Google Tag Manager, Adobe Analytics, and native platform tools.
• Ensure full compliance with platform policies and brand standards.

Optimization & Performance

• Continuously optimize campaigns toward key KPIs (CPC, CTR, ROAS, Conversion Rate).
• Conduct A/B tests across ads, audiences, bidding strategies, and landing pages.
• Leverage scripts, automation tools, and feed management technology to scale performance.

Reporting & Analysis

• Build and maintain dashboards and reporting structures across markets.
• Analyze Paid Search data to identify trends and improvement opportunities.
• Deliver actionable insights to guide channel strategies and budget allocation.
• Develop Looker Studio dashboards for transparent and efficient performance reporting.

Collaboration & Communication

• Act as the connector between Paid Marketing and E-Commerce (launches, feeds, promos, landing pages).
• Collaborate with global marketing teams and agencies to stay ahead of trends and innovations.
• Present performance results and strategic recommendations to stakeholders.

Nice-to-Have: Display, SEO & Affiliate

• Support Performance Display activities (e.g. remarketing) when relevant.
• Collaborate with SEO teams on OneSearch initiatives as needed.
• Contribute to Affiliate discussions for incremental growth opportunities.

What We Offer

• 30 days of vacation & special leave days.
• Flexible working hours with opportunities for mobile working (2 days home office & 3 days office/week).
• Work from anywhere within Europe for up to 20 days within 12 months.
• Personal and professional development opportunities.
• Gym membership at Fitness First at a reduced rate.
• Discounts on Pandora jewellery and a benefits portal.
• Company subsidised public transport ticket.
• Mobile Working Kit Allowance and Lunch allowance.
• Attractive company pensions scheme.
• Employee referral rewards.
• Dogs are welcome in a beautiful & modern office space in Hamburg city center.
• Internationally successful company with a flat hierarchy and a motivated team.
• Celebrations for special moments and corporate events.

About Pandora

Pandora is the world's largest jewellery brand, specializing in accessible luxury jewellery. We operate in over 100 countries with 6,800 points of sale. Headquartered in Copenhagen, Denmark, Pandora employs 37,000 people worldwide and is committed to sustainability, aiming to halve greenhouse gas emissions by 2030. We are recognized for our inclusive and diverse workplace.

Key skills/competency

• Digital Performance Specialist
• Paid Search
• Google Ads
• Microsoft Ads
• SA360
• Adobe Analytics
• Google Tag Manager
• Looker Studio
• E-Commerce
• Performance Marketing