Digital Marketing and Analytics Lead
Oxford University Press
Job Overview
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Job Description
About the Role
We are seeking an experienced Digital Marketing and Analytics professional to join our Digital Operations team within the Education Division on a six-month fixed term contract. In this role, you will shape and implement the digital marketing roadmap for the UK and International Education businesses, enhancing reach, engagement, and conversion across key digital channels.
Key Responsibilities
- Oversee campaign delivery across all digital paid channels for UK and International marketing teams.
- Lead the UK and International reporting strategy and marketing data roadmap.
- Deliver actionable insights and optimize marketing data analytics tools.
- Drive search strategy for organic and paid search to boost reach and conversion.
- Collaborate with key stakeholders to ensure targeting and positive ROI.
- Train and upskill marketing teams in digital marketing and analytics best practices.
- Manage campaign planning and lead process improvements.
- Line manage the Performance Marketing Manager based in India.
About You
You are a strategic thinker with strong analytical skills and excellent data literacy. You excel at managing priorities in fast-paced environments and communicate insights with clarity. Experience as a Digital Marketing Manager, Performance Marketing Manager, or Marketing Analytics Manager is highly desirable.
Benefits
Enjoy work/life balance with 25 days’ holiday plus bank holidays and a 35-hour work week. Additional benefits include pension contributions up to 12%, travel schemes, active employee networks, and local discounts.
Work Arrangement
This role is on a hybrid work policy, requiring a minimum of 2 days per week in the Oxford office.
Key skills/competency
- Digital marketing
- Analytics
- Campaign planning
- SEO
- Paid search
- Data reporting
- Google Analytics 4
- Stakeholder management
- Performance metrics
- Team leadership
How to Get Hired at Oxford University Press
- Customize your resume: Highlight digital marketing and analytics expertise.
- Research Oxford University Press: Understand their educational mission and strategies.
- Emphasize measurable results: Showcase campaign success and performance metrics.
- Prepare for interviews: Review case studies and digital strategy examples.
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