Senior Product Marketing Manager

About Overstory

The climate crisis is the defining challenge of our time—but it’s also the greatest opportunity for innovation, and a challenge we’re proud to take on. At Overstory, we’re harnessing cutting-edge technology to enable a resilient electrical grid that keeps communities thriving as our world changes. The grid is the backbone of life as we know it. It powers hospitals, keeps food fresh, and ensures communities stay connected. But extreme weather, aging infrastructure, and growing wildfire risks are putting this critical system under pressure. All of this combined makes the electric utility industry the greatest opportunity for tackling climate change. One of the leading causes of catastrophic wildfires and power outages? Trees and brush coming into contact with power lines. That’s where we help. At Overstory, we use AI and advanced satellite imagery to pinpoint and prioritize vegetation risks before they materialize. By giving utilities critical analysis on those risks, we’re helping prevent outages, reduce wildfire risks, and accelerate the transition to a safer, more resilient grid. Our team spans the Americas and Europe, and we work with utility partners across the Americas and beyond. We’re outdoor enthusiasts, musicians, artists, athletes, parents, and adventurers. What unites us is a passion for solving complex problems, a commitment to climate action, and the belief that technology should be a force for good. Join us to help us build a more resilient world together.

Role & Team

Overstory is looking for a Senior Product Marketing Manager to own the core work of product marketing: positioning, messaging, pricing, packaging, and the sales enablement that ties it all together. You’ll shape how we bring products to market, how sales talks about what we build, and how we show up in front of utility leaders who are making high-stakes infrastructure decisions. The function is new to Overstory, with plenty of low hanging fruit allowing this leader to have an immediate impact. You'll work closely with our VP of marketing, head of sales, head of customer success, product leadership, and the marketing team, building the function's practice and setting the bar for what great product marketing looks like at Overstory. Time Zone Requirement: North America - Central or Eastern Time Zone

What You'll Do

• Own Overstory's core positioning and messaging, from category narrative to product-level value propositions.
• Shape the language that defines how utility leaders understand wildfire risk, vegetation-related risks, and the cost of inaction.
• Lead pricing, packaging, and GTM strategy for new and existing products, including custom deals with complex, multi-stakeholder buying dynamics.
• Build the sales enablement materials (battlecards, pitch narratives, ROI models) that support a sales team navigating long cycles across vegetation managers, engineers, and C-suite. Train reps on how to use them and stay close enough to deals to know when they're not working.
• Partner with product and sales leadership on go-to-market decisions; owning product launches end to end, structuring pilots, and determining how to enter new segments.
• Run win/loss analysis and competitive intelligence programs to inform how we sell and how we position.
• Mentor early career team members including product marketing, content marketing and field marketing.

Skills & Experience

• 7+ years in product marketing, with meaningful experience in B2B enterprise software, ideally with long sales cycles and multi-stakeholder buying processes.
• Demonstrated ability to write for highly technical audiences and craft sharp, accessible narratives for product demos, executive briefings, and field sales conversations.
• Demonstrated use of AI in day-to-day work and has integrated AI tools into daily workflows
• Experience building and delivering sales training including running enablement sessions, coaching reps, and iterating based on what lands in the field.
• Comfort with complexity: custom deals, non-standard packaging, and sales motions that require significant coordination across internal teams.
• Strong strategic instincts. You can zoom out to shape category narrative and zoom in to wordsmith a one-pager. You know when each is needed.
• Experience supporting a company through a major product or new market launch.
• A builder's mindset. You're energized by the opportunity to define a function, not frustrated by the absence of a playbook.

Nice To Have

• Experience in the utility, energy, or climate tech space.
• Familiarity with the regulatory and operational pressures facing electric utilities — particularly around wildfire risk, vegetation management, or grid reliability.
• Experience building a product marketing function.

Note: We believe that all people are capable of great things. We encourage you to apply even if you do not meet all of the requirements that are listed within this job description.

What We Offer

• Competitive, location-specific compensation and benefits
• Flexible, autonomous and collaborative working environment rooted in trust - we build our work days around our lives, not the other way around
• Home office stipend, coworking and ongoing education budgets
• A company culture that genuinely embodies each of our core values
• To be part of truly mission-driven work that reduces wildfires, protects earth’s natural resources and helps solve our climate crisis

About Our Team

We are a group of 100 people from all over the world. Fifteen nationalities are represented in our team and at last count we speak fourteen languages: English, Dutch, French, Spanish, German, Italian, Portuguese, Russian, Luxembourgish, Lithuanian, Bulgarian, Cantonese, Estonian, and Danish. We work remotely from eleven countries and are looking for candidates that are living and working in one of them: United States, the Netherlands, United Kingdom, Ireland, Estonia, Portugal, France, Sweden, Switzerland, Denmark and Canada. We gather once a year in-person for our unforgettable team gathering event. We also offer the option to occasionally meet up for in-person collaboration.

Diversity & Inclusion

The climate crisis is a human crisis that requires diverse perspectives to solve. We place enormous value on diversity and believe that the best ideas emerge when people with different backgrounds and experience work together. We remain committed to scaling a team that reflects the communities we serve, and strive to uphold equitable and inclusive practices across every aspect of our business. We are responsible for creating and maintaining a culture where everyone - regardless of background - has a voice in building a sustainable future.

Our Values

Tackling the climate crisis is our greatest mission. We act with urgency. Our curiosity fuels our growth. We recognize that change is constant, and we find joy and power in exploration. We’re rooted in diversity. Just as ecosystems need biodiversity to thrive, our resiliency comes from our differences. We Care For Each Other. We love the power of machines but we nurture each other as humans. Trust is fundamental. We assume the best in everyone, and we share ideas openly so that we have a positive impact. _________________________________ Use of AI in Our Hiring Process We sometimes use AI tools to support parts of our hiring process, such as helping us manage applications more efficiently or ensuring job descriptions are clear and inclusive. All hiring decisions are always made by people, not machines. Any data processed by AI is handled securely in line with GDPR and our Privacy Notice.

Key skills/competency

• Product Marketing
• B2B Enterprise Software
• Go-to-Market Strategy
• Sales Enablement
• Messaging & Positioning
• Competitive Intelligence
• Product Launches
• Cross-functional Collaboration
• AI Integration
• Climate Tech