Senior PPC Specialist (Remote)
Ovation Law Firm · United States
- Hybrid
- Full-time
- $100,000 / year
- United States
Tailored resume — keyword-matched to this role.
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Job highlights
- Lead Google Ads and YouTube lead generation campaigns.
- Optimize campaigns for lead quality and CPA.
- Analyze performance using GA4 and Search Console.
- Collaborate with intake and marketing teams.
- Remote role with competitive compensation.
About the role
About Us
Ovation Law Firm is a fast-growing, consumer-focused law firm based in the United States, committed to delivering exceptional legal services while fostering a high-performance, accountable, and supportive workplace. As we continue to scale nationally with a remote-first workforce, our internal technology and systems play a critical role in keeping our teams productive, secure, and connected.
We operate in a fast-paced environment where reliability, responsiveness, and operational discipline matter.
About The Role
We are seeking a Senior PPC Specialist to lead high-intent lead generation campaigns within the legal space. This role focuses primarily on Google Ads across high-cost, high-acquisition channels, with additional reach on YouTube. This is not an eCommerce-focused position.
The Senior PPC Specialist will own the management, optimization, and scaling of performance-driven campaigns, with a strong emphasis on lead quality, conversion performance, and true cost per acquisition. This is a high-impact role for an experienced practitioner who can drive measurable results independently in a competitive, data-driven environment and help raise the bar for the broader marketing team.
Key Responsibilities
- Own and optimize Google Ads and YouTube campaigns focused on lead generation
- Develop and refine campaign structures based on intent, geography, and performance data
- Conduct ongoing search term analysis and implement strong negative keyword strategies
- Monitor Auction Insights, impression share, and competitive positioning
- Lead keyword research, write high-performing ad copy, and align creative with optimized landing pages to drive conversions
- Drive campaign structure development, A/B testing, and automation strategy to maximize performance
- Use GA4 and Google Search Console to analyze performance trends and surface opportunities
- Evaluate performance based on true CPA and signed cases, not just CPL
- Track lead flow and monitor lead quality across platforms
- Partner with the intake team to identify trends and recommend improvements to lead targeting and ad strategies
- Lead landing page improvements and conversion-rate optimization efforts
- Own PPC reporting, including weekly and monthly performance and lead-quality reports, and ensure accurate data collection across campaigns
- Organize and analyze marketing data using tools like GA4, Looker Studio, and Excel
- Manage external lead generation partners by coordinating assets, sharing feedback, and tracking lead results
- Provide strategic input on budget allocation and channel mix to the Growth Marketing Director
- Mentor junior team members and contribute to PPC best practices, testing frameworks, and team knowledge-sharing
Requirements
- 5+ years of hands-on experience managing Google Ads for lead generation
- Proven experience in high-CPC industries such as legal, medical, or financial services
- Deep understanding of bidding strategy, match types, and advanced performance optimization
- Ability to interpret data and make independent strategic decisions based on performance trends
- Track record of scaling lead-gen campaigns while improving true CPA
- Advanced proficiency in GA4, Search Console, Looker Studio, and Excel
- Familiarity with landing page testing tools (Unbounce, VWO, etc.) and CRM tracking
- Strong written communication and attention to detail
- Self-starter mindset with a proactive, accountable, ownership-driven approach to performance
- Ability to thrive in and help set the pace of a fast-paced, high-performance environment
- Google Ads certification (preferred)
What We Look For
- Ownership-oriented mindset with strong follow-through.
- Strong analytical and critical-thinking abilities, with a data-driven approach to decisions.
- Detail-oriented and accuracy-focused, especially around tracking, reporting, and budget management.
- Clear communicator who can explain campaign performance and insights to non-technical stakeholders.
- Process-driven and highly organized, able to manage multiple campaigns under pressure.
- Proactive attitude toward improving campaigns, testing strategies, and operational efficiency.
What We Offer
- Competitive compensation commensurate with experience.
- 100% remote work environment.
- Health, dental, and vision insurance benefits.
- Paid time-off (PTO).
Key skills/competency
- Senior PPC Specialist
- Google Ads
- YouTube Ads
- Lead Generation
- Performance Marketing
- CPA Optimization
- GA4
- Looker Studio
- Data Analysis
- Keyword Research
Skills & topics
- Senior PPC Specialist
- PPC
- Google Ads
- YouTube Ads
- Lead Generation
- Performance Marketing
- CPA
- GA4
- Looker Studio
- Excel
- Legal Marketing
- Remote Job
How to get hired
- Tailor your resume: Highlight 5+ years in Google Ads for lead generation, especially in high-CPC industries. Emphasize data analysis and optimization skills.
- Showcase relevant experience: Detail your track record of scaling lead-gen campaigns and improving CPA. Mention proficiency in GA4, Search Console, Looker Studio, and Excel.
- Demonstrate your mindset: In your application and interviews, convey an ownership-oriented, analytical, and detail-focused approach. Highlight your ability to thrive in fast-paced environments.
- Prepare for technical questions: Be ready to discuss bidding strategies, keyword research, ad copy creation, and landing page optimization.
- Express interest directly: Apply promptly to showcase your proactive and accountable approach to securing this Senior PPC Specialist role.
Technical preparation
Master Google Ads campaign structure and optimization.,Become proficient in GA4 and Search Console analysis.,Practice keyword research and ad copy writing.,Understand landing page optimization and A/B testing.
Behavioral questions
Describe a time you improved CPA significantly.,How do you handle data interpretation independently?,Share an example of proactive process improvement.,How do you communicate complex data to stakeholders?
Frequently asked questions
- What are the primary platforms for the Senior PPC Specialist role at Ovation Law Firm?
- The Senior PPC Specialist role at Ovation Law Firm primarily focuses on managing and optimizing Google Ads campaigns, with additional reach on YouTube, specifically for high-intent lead generation.
- What key performance indicators (KPIs) are most important for this Senior PPC Specialist position?
- For this Senior PPC Specialist role, the most important KPIs are lead quality, conversion performance, and true Cost Per Acquisition (CPA), rather than just Cost Per Lead (CPL).
- What industry experience is most relevant for the Senior PPC Specialist at Ovation Law Firm?
- Ovation Law Firm seeks a Senior PPC Specialist with proven experience in high-CPC industries such as legal, medical, or financial services to effectively manage campaigns.
- What tools and technologies will the Senior PPC Specialist use at Ovation Law Firm?
- The Senior PPC Specialist will utilize advanced proficiency in GA4, Google Search Console, Looker Studio, and Excel, along with familiarity with landing page testing tools and CRM tracking.
- Is this a remote position for the Senior PPC Specialist at Ovation Law Firm?
- Yes, Ovation Law Firm is committed to a remote-first workforce, and this Senior PPC Specialist position is a 100% remote work opportunity.
- What is expected in terms of analytical skills for the Senior PPC Specialist role?
- The Senior PPC Specialist is expected to have strong analytical and critical-thinking abilities, with a data-driven approach to interpreting performance trends and making independent strategic decisions.
- Will the Senior PPC Specialist be expected to mentor others?
- Yes, the Senior PPC Specialist will have the opportunity to mentor junior team members and contribute to sharing PPC best practices, testing frameworks, and team knowledge.
- What kind of environment can a Senior PPC Specialist expect at Ovation Law Firm?
- The Senior PPC Specialist can expect a fast-paced, high-performance environment that values reliability, responsiveness, operational discipline, and accountability, with a supportive remote-first culture.