PPC Specialist (Full Remote - India)
Ovation Law Firm · India
- Hybrid
- Full-time
- $80,000 / year
- India
Job highlights
- Manage Google Ads for legal practices.
- Drive qualified leads and optimize ROAS.
- Develop and test campaign strategies.
- Collaborate with creative and intake teams.
- Report on business outcomes and KPIs.
About the role
About Us
Ovation Law Firm is a fast-growing, consumer-focused law firm committed to delivering exceptional legal services while fostering a high-performance, accountable, and supportive workplace. As we continue to scale, we are investing heavily in paid acquisition to connect more consumers with the legal help they need — from defective vehicle claims to personal injury representation.
Our marketing engine is a critical driver of growth, and every lead we generate represents a real person seeking help during a stressful moment. We're looking for a PPC expert who takes that seriously, treats our ad budget like their own, and knows how to turn paid spend into qualified, high-intent leads.
The Opportunity
We are seeking a seasoned PPC Specialist to own and scale our Google Ads lead generation efforts for our Lemon Law and Personal Injury practices. This is a hands-on, senior-level role for someone who has spent years in the trenches of lead gen — ideally within legal, insurance, home services, or another high-intent consumer vertical.
You'll walk in with a proven Google Ads playbook for driving qualified leads at scale, strong instincts for budget allocation, and the analytical chops to tie every dollar spent to signed retainers and case value.
This isn't a siloed execution seat. You'll work closely with leadership, our intake teams, and creative partners to align spend with business goals, continuously optimize for lead quality (not just lead volume), and scale what's working.
If you love diving into data, testing relentlessly, and owning real P&L impact, this is the role for you.
What You'll Be Doing
- Own and manage Google Ads campaigns across Search, Performance Max, Display, and YouTube for both our Lemon Law and Personal Injury practices.
- Develop and execute lead generation strategies that prioritize qualified lead quality, cost per retained case, and return on ad spend — not just cost per lead.
- Build, launch, and continuously optimize campaigns, ad groups, audiences, and ad copy across Google Ads.
- Conduct keyword research, negative keyword management, and search term analysis tailored to legal intent and geographic targeting.
- Develop and execute A/B tests across ad copy, landing pages, bidding strategies, and audience segments to continuously improve performance.
- Collaborate with creative and content partners to brief, review, and iterate on ad creative and landing page experiences.
- Partner with the intake and marketing teams to close the loop between ad performance and lead quality — adjusting targeting, keywords, and messaging based on what's converting to signed clients.
- Monitor daily budgets, pacing, and performance; proactively flag issues and opportunities to leadership.
- Prepare clear, insight-led performance reports that tie Google Ads metrics to business outcomes (retained cases, cost per acquisition, ROAS).
- Manage tracking implementation, conversion setup, and attribution, including Google Tag Manager and Google Analytics.
- Ensure full compliance with Google Ads policies and legal advertising rules, including state-specific restrictions on attorney advertising.
- Stay current on Google Ads platform updates, betas, privacy changes, and legal industry PPC trends — and bring those insights back to the team.
- Scale winning campaigns aggressively while protecting lead quality and budget efficiency.
What We're Looking For
- Minimum 5 years of hands-on Google Ads experience with a proven track record in lead generation (not eCommerce).
- Experience in legal, insurance, home services, healthcare, or similar high-intent consumer verticals strongly preferred.
- Deep expertise across Google Ads campaign types — Search, Performance Max, Display, and YouTube — and a clear point of view on when and how to use each for lead gen.
- Experience managing meaningful ad budgets (six figures monthly or more) with direct accountability for results.
- Strong analytical instincts — you can look at a dashboard and know exactly what questions to ask, where the waste is, and where the opportunity lies.
- Proven ability to optimize for lead quality and cost per retained client, not just cost per lead or click-through rate.
- Hands-on experience with conversion tracking, Google Tag Manager, Google Analytics, UTM strategy, and attribution.
- Strong English communication skills (C1 level), both verbal and written, with the ability to present performance insights clearly to non-marketing stakeholders.
- Self-sufficient and proactive in a remote environment — you don't wait to be told where to look or what to test.
- Collaborative by nature — you share wins, flag concerns early, and contribute beyond your own scope.
Nice-to-Have / Preferred Qualifications
The following experience is helpful but not required for success in this role:
- Prior Google Ads experience for a law firm or legal lead generation vendor.
- Experience with call tracking platforms (Ringba, CallRail, CallTrackingMetrics, Invoca, etc.).
- Experience with landing page builders (Unbounce, Instapage) and CRO testing.
- Familiarity with Salesforce and/or Hubspot reporting for closed-loop attribution.
- Google Ads certifications (Search, Display, Video, Performance Max).
- Bilingual (English/Spanish) — helpful for Spanish-language ad copy and audience targeting.
Requirements
- Ability to work independently from a home office with stable, high-speed internet and a quiet, professional workspace.
- Must have a laptop or desktop computer with a minimum of 16GB RAM and an Intel Core i5 processor or higher.
- Must have a stable wired internet connection with a minimum speed of 50 Mbps.
- Jabra Evolve 20 headset or equivalent required.
- Available to work U.S. business hours, Monday through Friday, 9:00 AM–6:00 PM Pacific Time.
- Willingness to use time-tracking software.
What We Offer
- Competitive compensation (DOE), plus opportunity for performance-based incentives tied to lead quality and case outcomes.
- 100% remote work environment.
- 6 paid time-off (PTO) days per year.
- Meaningful budget and real ownership — your strategy drives the firm's growth.
- Opportunity to work closely with leadership in a growing, modern law firm where marketing performance is a top priority.
This position is only open to candidates located in India. Resumes must be submitted in English. Applications that do not meet these criteria will not be considered.
Key skills/competency
- Google Ads Expert
- Lead Generation Strategy
- Performance Marketing
- PPC Campaign Management
- Data Analysis & Reporting
- Conversion Rate Optimization (CRO)
- Google Tag Manager
- Google Analytics
- Budget Management
- Consumer Verticals Experience
Skills & topics
- PPC Specialist
- Google Ads
- Lead Generation
- Performance Marketing
- Paid Acquisition
- Digital Marketing
- Consumer Law
- Remote Job
- India
- Marketing
How to get hired
- Tailor your resume: Highlight your 5+ years of Google Ads lead generation experience, focusing on consumer verticals.
- Showcase your expertise: Emphasize your ability to manage significant budgets and optimize for lead quality and ROAS.
- Quantify your achievements: Include specific results like cost per retained client and overall ROAS in your application.
- Demonstrate remote readiness: Mention your experience working independently in a remote setting and your strong communication skills.
- Research Ovation Law Firm: Understand their consumer-focused approach and commitment to legal services.
Technical preparation
Master Google Ads Search & PMax.,Practice A/B testing ad copy/landing pages.,Implement conversion tracking via GTM.,Analyze performance data in GA4.
Behavioral questions
Describe a time you optimized for lead quality.,How do you manage large ad budgets?,Share an experience with cross-functional collaboration.,How do you stay updated on PPC trends?
Frequently asked questions
- What are the key responsibilities for a PPC Specialist at Ovation Law Firm?
- The PPC Specialist will own and manage Google Ads campaigns (Search, Performance Max, Display, YouTube) for Lemon Law and Personal Injury practices. Key duties include developing lead generation strategies focused on quality and ROAS, building and optimizing campaigns, conducting keyword research, A/B testing, collaborating with internal teams, reporting on performance, and managing tracking and attribution.
- What qualifications are essential for the PPC Specialist role at Ovation Law Firm?
- Essential qualifications include a minimum of 5 years of hands-on Google Ads experience in lead generation, expertise across various Google Ads campaign types, experience managing significant ad budgets, strong analytical skills, proven ability to optimize for lead quality, and experience with conversion tracking tools like Google Tag Manager and Google Analytics. Strong English communication skills and self-sufficiency in a remote environment are also crucial.
- What specific experience is preferred for the PPC Specialist at Ovation Law Firm?
- Preferred experience includes prior Google Ads work for a law firm or legal lead generation vendor, familiarity with call tracking platforms (e.g., Ringba, CallRail), experience with landing page builders and CRO testing, knowledge of Salesforce or Hubspot for attribution, and relevant Google Ads certifications. Bilingualism (English/Spanish) is also a plus.
- What technical requirements are needed for this remote PPC Specialist position?
- Candidates must have a reliable home office setup with stable, high-speed internet (minimum 50 Mbps wired connection), a laptop/desktop with at least 16GB RAM and an Intel Core i5 processor or higher, and a Jabra Evolve 20 headset or equivalent. Availability to work U.S. business hours (9 AM - 6 PM Pacific Time) and willingness to use time-tracking software are also required.
- How does Ovation Law Firm measure success for their PPC Specialist role?
- Success is measured by the ability to drive qualified leads, optimize for cost per retained case and return on ad spend (ROAS), and contribute directly to the firm's growth. Performance reports tie Google Ads metrics to tangible business outcomes like signed retainers and case value. The role involves managing significant budgets with direct accountability for results.
- Is this PPC Specialist role fully remote, and what are the working hours?
- Yes, this is a 100% remote role open only to candidates located in India. While remote, candidates must be available to work U.S. business hours, Monday through Friday, 9:00 AM–6:00 PM Pacific Time.
- What kind of support and resources can I expect as a PPC Specialist at Ovation Law Firm?
- The firm offers competitive compensation with performance-based incentives, a meaningful budget for campaign management, and real ownership over strategies that drive growth. You'll work closely with leadership in a growing, modern law firm where marketing performance is a top priority. You will also receive 6 paid time-off days per year.