Senior Analyst, Data & Analytics

Job Description

Seeking a Senior Analyst, Data & Analytics, to research, analyze, and report on omnichannel media, including market trends, competitors, customers, and campaign performance.

Responsibilities

• Manage assigned client engagements and workloads
• Manage data visualization platforms, including managing the API connections and offline data inputs, updating data models as needs change, establishing templates and best practices for the organization
• Understand and help define the Key Performance Indicators (KPIs) of campaigns and marketing activities and derive relevant metrics, targets, and data collection strategies
• Devise and own analytics and reporting processes, including requirements-gathering in collaboration with internal stakeholders
• Execute data visualization and dashboards in Tableau
• Function as a liaison between account teams and technical resources to translate business needs into data infrastructure and reporting approach
• Analyze collected data and present results, including hypothesis development
• Perform analytical “deep dives” as needed
• Monitor and provide optimizations recommendations for omnichannel campaigns
• Design and conduct A/B testing and make recommendations for optimization
• Ability to learn new techniques, concepts, and information quickly

Qualifications

• 2+ years working in a client-focused environment such as an ad agency or adjacent business
• Experience with paid media ecosystem—customer journey/marketing funnels, retargeting audiences, etc.
• Proven analytics background: ideally focused on campaign performance analytics. Big plus: demonstrated knowledge of A/B, MVT, and other forms of testing
• 2+ years of experience working with a data visualization tool and experience designing dashboards for different stakeholders with different needs and goals. Experience with Tableau/Power BI (or similar tools, e.g., Spotfire a big plus)
• Experience with web analytics platforms and using them to analyze paths to conversion and to generate insights around the impact of marketing
• Experience providing analysis and insights for one or more of the following: web and search traffic; email messaging statistics; social media trends; and offline media impact
• Experience conducting ROI analysis, making optimization recommendations and developing key insights for online and/or offline advertising
• Working knowledge in SQL and one of these programming languages: Python or R (SQL tests will be administered to all candidates)

Additional Information

• Homebased
• T to Sat, 12am to 9am PH Time

Key skills/competency

• Data Analytics
• Omnichannel Media Analysis
• Client Engagement
• Data Visualization (Tableau, Power BI)
• SQL
• Python/R
• A/B Testing
• Campaign Performance Analysis
• ROI Analysis
• Web Analytics