Paid Media Specialist

Paid Media Specialist

Outsourced is seeking an experienced Paid Media Manager to join our in-house team. You will take ownership of paid performance across search, shopping, social, and display channels. This is a hands-on, strategic role where you’ll be responsible for driving profitable customer acquisition, scaling revenue, and continually improving ROAS for a premium menswear brand with a strong identity and loyal customer base. This role is ideal for someone who enjoys both strategy and execution, thrives on data, and understands how performance marketing fits within a wider brand and product story.

Key Responsibilities

• Lead the paid media strategy across Paid Search & Shopping, Paid Social, and Digital Display.
• Own performance against revenue, CPA, ROAS, and efficiency targets.
• Manage end-to-end implementation: campaign setup, optimization, tracking, reporting, and insight.
• Continuously test and evolve tactics across platforms, audiences, creatives, and formats.
• Accurately forecast performance and budget delivery across accounts and markets.
• Ensure paid media supports wider brand, trading, and promotional objectives.
• Own and manage all paid activity across platforms including Google, YouTube, Microsoft (Bing), Meta (Facebook & Instagram), Criteo, Pinterest, and emerging platforms.
• Manage and optimize product feeds and shopping strategies in collaboration with merchandising and e-commerce teams.
• Maintain expert knowledge of platform automation, bidding strategies, and industry best practice.
• Oversee the use of 3rd-party tools and technology to drive efficiency and insight.
• Act as a key paid media contact for senior stakeholders across the wider team.
• Translate performance data into clear, commercial insights for non-specialist audiences.
• Build strong relationships with external partners and suppliers.

Qualifications

• Strong practical expertise in Paid Search and Paid Social platforms.
• Proven experience (5 years +) managing Paid Search & Shopping and Paid Social campaigns.
• In-depth understanding of paid media implementation and optimization.
• Strong experience with Google Analytics (GA4 preferred).
• Understanding of the wider paid media ecosystem and channel interaction.
• Strong written, verbal, and presentation skills.
• Experience in fashion, menswear, or e-commerce (Nice to have).
• Advanced Excel / reporting skills (Looker Studio a plus).

Additional Information

• Homebased
• Monday to Friday, 1pm to 10pm PH Time

Key skills/competency

• Paid Media Strategy
• Paid Search
• Paid Social
• Google Ads
• Meta Ads
• ROAS Optimization
• Customer Acquisition
• Data Analysis
• E-commerce
• Google Analytics