Google Ads Specialist (Volunteer)
Outcome School · India
- Hybrid
- Volunteer
- India
Job highlights
- Volunteer Google Ads Specialist role.
- Remote position for Outcome School.
- Plan, monitor, and optimize ad campaigns.
- Drive engagement and outreach for programs.
- Collaborate with marketing for strategy alignment.
About the role
About Outcome School
Outcome School is a free tech school dedicated to empowering underserved and minority youth with in-demand skills in fields like software engineering, AI, product development, robotics, game development, and cybersecurity. Through structured, level-based programs spanning 12 weeks per level, the school provides step-by-step, practical pathways to careers in technology. Focused on outcome-based learning, Outcome School builds critical skills, connects students with mentorship and hands-on projects, and establishes hiring pathways with employer partners. The mission is to equip learners for meaningful employment and long-term economic mobility, bridging the gap between education and workforce readiness.Role Description
This is a remote volunteer role for a Google Ads Specialist at Outcome School. The Google Ads Specialist will plan, monitor, and optimize Google Ads campaigns to increase outreach and drive engagement with the school’s programs. They will research keywords, write ad copy, manage budgets, track analytics, and report on campaign performance. Additionally, the specialist will collaborate with the marketing team to align ads with the organization's overarching goals and branding strategies.Qualifications
- Proven experience creating and managing Google Ads campaigns, including mastery of Google Ads tools
- Ability to research and analyze keywords, target audiences, and performance metrics
- Content creation skills, including writing compelling ad copy and enhancing campaign visuals
- Proficiency in analytics tools to measure performance and provide data-driven insights
- Strong organizational and time management skills to oversee campaign timelines effectively
- Familiarity with digital marketing, search engine marketing, and SEO strategies
- Creative thinking to develop impactful ad strategies and assist with increasing reach
- Experience in education or non-profit sectors is a plus
- Ability to work independently in a remote environment and manage tasks collaboratively when needed
Key skills/competency
- Google Ads Specialist
- Campaign Management
- Keyword Research
- Ad Copywriting
- Budget Management
- Performance Tracking
- Analytics Tools
- Digital Marketing
- SEM
- SEO Strategies
Skills & topics
- Google Ads
- Digital Marketing
- SEM
- PPC
- Campaign Management
- Keyword Research
- Ad Copywriting
- Analytics
- Non-profit
- Volunteer
How to get hired
- Tailor your resume: Highlight your Google Ads experience and results. Quantify achievements whenever possible.
- Craft a compelling cover letter: Express your passion for Outcome School's mission and volunteerism.
- Showcase relevant skills: Emphasize keyword research, ad copywriting, and analytics proficiency.
- Be prepared for remote collaboration: Discuss your ability to work independently and communicate effectively.
- Highlight non-profit experience: If applicable, mention any prior work with educational or non-profit organizations.
Technical preparation
Master Google Ads platform functionalities.,Practice keyword research tools.,Write diverse ad copy examples.,Analyze campaign performance data.
Behavioral questions
Describe a successful campaign you managed.,How do you handle budget constraints?,How do you stay updated on ad trends?,Why are you passionate about this cause?
Frequently asked questions
- What is the primary goal of the Google Ads Specialist role at Outcome School?
- The primary goal of the Google Ads Specialist at Outcome School is to plan, monitor, and optimize Google Ads campaigns to increase outreach and drive engagement with the school’s programs, ultimately supporting the mission of empowering underserved youth.
- Is this a paid position or a volunteer role at Outcome School?
- This is a volunteer role. Outcome School is a free tech school, and this position offers an opportunity to contribute your skills to a meaningful cause.
- What are the key responsibilities for a Google Ads Specialist volunteer?
- Key responsibilities include researching keywords, writing ad copy, managing budgets, tracking analytics, reporting on campaign performance, and collaborating with the marketing team to align ads with organizational goals.
- What qualifications are essential for the Google Ads Specialist position?
- Essential qualifications include proven experience managing Google Ads campaigns, keyword research and analysis skills, ad copywriting abilities, proficiency in analytics tools, and strong organizational and time management skills.
- Can candidates from outside the education or non-profit sector apply for the Google Ads Specialist role?
- Yes, while experience in education or non-profit sectors is a plus, candidates with strong Google Ads management skills and a passion for the mission are encouraged to apply. Familiarity with digital marketing, SEM, and SEO strategies is important.
- How does Outcome School support its students?
- Outcome School empowers underserved and minority youth with in-demand tech skills through structured, level-based programs. They provide mentorship, hands-on projects, and establish hiring pathways with employer partners to ensure meaningful employment and economic mobility.
- What is the work arrangement for the Google Ads Specialist role?
- The Google Ads Specialist role is a remote volunteer position, allowing for flexibility and the ability to work from anywhere.